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" A practical introduction to color psychology. Grow your Color Sense and shine in branding, interior design and personal wardrobe choices Color matters whether you are aware of it or not. We have all got used to seeing color as a purely aesthetic thing but the fact is that it affects your heart rate, your brain activity and many other physiological and psychological aspects. This easy read will help you understand something of why it matters, do some quick exercises to develop your own Color Sense, and see case studies where I have applied this knowledge in real life. What you get Discover what color psychology is and why it matters. Then how to apply what you have learnt, through the exercises throughout the book, to branding, environments and personal use of color. You need to know about color if you are responsible for environments such as hotels, doctor surgeries or schools making decisions about brand logos, packaging or marketing communications (adverts, leaflets, websites) would like to feel more comfortable in your home want the colors you wear to work with you and your strengths Testimonials "Colour really matters and probably a whole lot more than you think. I read this book from cover to cover in one sitting but it as a useful reference book full of 'golden' nuggets of knowledge and practical advice it's also essential. Well done Catherine!" Neil Gaught, Founder Neil Gaught & Associates "Reading 'Your true colours' inspired me to grow my own colour sense, and using Catherine's techniques of training my eye to see more tints and tones was such a creative and joyful process. As an architect I work with colour every day and it is crucial to be aware of how certain combinations affect people's response to spaces, their emotional wellbeing and behaviour. This book is a great introduction to exactly that in both a personal and professional setting. It is full of refreshing anecdotes and beautifully illustrated example projects to encourage you to get started with your own colour palettes right away." Anniek Wasser, Architect "Catherine has greatly influenced the way Artmongers understands and uses colours to positively help people in adverse situations" Patricio Forrester, Artist, Founder of Artmongers "Catherine is a colour wizard!"Kate Faragher, client. "
This is a new release of the original 1950 edition.
This book helps you to discover and understand your intrinsic strengths, motivations, and desires, and teaches you how to apply that knowledge to make 'being you' more fulfilling, in virtually every area of life. 'The Color Guide to Life' is a clear, concise, color-coded manual to being happierand more successful, as yourself. Based on the original work by Don Lowry, "True Colors 24" is a natural expansion of True Colors(tm). While True Colors(tm) identifies four Types (according to the four Colors), True Colors 24 evolves the system to consider each Color in order, in each person's Spectrum. The understanding of the influence of every aspect of one's personality (each Color, in one's Spectrum), helps people to understand the complexities of their personalities, further.and more successful, as yourself.
The author shows how color was used in ancient civilizations, its applications in healing traditions, and the ways it is currently used to affect mood and behavior.
Peaceful Colors is for anyone who wants to learn the skills of appropriate conflict resolution. In her delightful and illustrative style, author Gail Shapiro opens up the world of True Colors using the personality process as a springboard for preventing and resolving everyday conflicts. You'll discover how easy it is to show compassion and respect for others when you first accept their different personality traits. And you will learn how to effectively communicate your feelings without scarring another person in the process. Fun and inspirational, Peaceful Colors shows us all how to lighten up, build character and grow stronger from our experiences.
2013 Reprint of 1950 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. American writer Faber Birren devoted his life to color and it's effects on human life. After writing around 25 texts on the topic, it would be safe to say his work is considered highly among color experts and psychologists around the world. Birren's work has a strong focus on linking how humans perceive colors to how it makes them react. He writes, "Good smelling colors are pink, lilac, orchid, cool green, aqua blue." Birren explores the work of several physicians, scientists and doctors, mainly the German psychoanalyst and physician Felix Deutsch, whose findings throw important light not only on medical practice with references to color but on the whole psychology of color. Birren states that if a person prefers warmer colors such as hues of red and oranges, they are likely to me more aware of their social environment. He labels these as "warm color dominant subjects." On the other hand, those preferring cooler colous such as blues and greens, are categorized generally as "cold color dominant subjects" and are recognized as finding it challenging to adapt themselves to new environments and situations." By splitting people into separate categories, based on their color preferences, Birren finds himself able to establish a greater understanding of their personalities and characteristics. One experiment Birren explores in his text, courtesy of Kurt Goldstein, involves a subject standing before a black wall with his eyes shut and arms outstretched to touch the wall in front. When the subject is influenced by a warm color such as the color red, his arms deviate away from each other, whereas when under the influence of a cooler colour such as green or blue, even though the reaction is a subtle one, the subject will move his arms closer together. I find this experiment, simple as it is, to be fascinating in highlighting the strong effects colors have on our minds and bodies. As well as distinguishing the differences in peoples' character through his use of color psychology, Birren also touches on the effects colors can have on the mentally ill. This section was the most interesting and involved a series of complex experiments such as discovering which neurological disorders were linked to which colors. Courtesy of the work by Hans Huber, it was proven that patients suffering manic tendencies preferred the color red, a symbol of blood and anger. Hysterical patients were more sensitive to green, "perhaps as an escape," the color linked to paranoid subjects was found to be brown and schizophrenics are sensitive to yellow. Birren states that persons troubled with "nervous (neurotic) and mental (psychotic) disturbances are greatly affected by color and are responsive to it." Therefore color becomes much more significant to them, and affects them in a completely different way than those without such neurological disturbances. Chapter 12 "Neurotics and Psychotics" is the most compelling in the text as it relates to my dissertation topic. After struggling to find texts specific to my research subject, this text and its contents came as a welcomed discovery and I will be referring to Birren's work throughout my further research.
Discover the power of color and improve your physical and spiritual wellbeing Color speaks to us on a deep level, opening doorways to the mind and spirit. Our mood and sense of wellbeing can be powerfully boosted by the colors of the walls, furnishings and other objects in our homes, of the clothes we wear, of the flowers in our gardens, of the light in our living spaces—even by the color of the food on our plates. Color treatments can be used to safeguard and improve health: the therapeutic use of colored gems, color-infused drinks and colored light derives from wisdom that can be traced back to ancient Egypt. Gathering together and illuminating all these different aspects, 'Transform Your Life with Colour' is a lavishly-illustrated celebration of the world of color. An introductory section describing how we perceive color and how it affects us is followed by chapters on Color and Clothes, Color in Your Home, Color in Your Garden, Color and Nutrition and Color, Health and Wellbeing. By discovering the colors that are right for you and unlocking their power, you can improve all aspects of your life quickly, easily, and for good.
Filled with easy-to-use tools for personal growth, author Miscisin helps readers uncover the power of the True Colors process and find better ways for resolving conflicts, enhancing self-expression and opening lines of personal communication.