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Gali Einav and a strong group of international contributors offer a timely collection that combines academic insights and entrepreneurial case studies focused on digital innovation. By exploring the effect of disruptive technologies within media, health, music, and employment, they help readers to take their next steps into the digital future.
CIO magazine, launched in 1987, provides business technology leaders with award-winning analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Children and Television Consumption in the Digital Era provides a comprehensive analysis of contemporary research on the developmental impact of children’s screen engagement in modern society. Barrie Gunter explores how the world of television has evolved to become almost unrecognisable from the broadcast landscapes present over the last years of the 20th century. This key text considers how screen-based entertainment has become increasingly interactive, and how children have become accustomed to creating their own television schedules through streamed services. It explores key topics including screen experiences and the manifestation of prosocial and antisocial behaviour, advertising and the development of consumerism, and the evidence of screen time on a child’s health and school performance. Gunter insightfully assesses television content that children are exposed to and its impact on cognitive and behavioural development. Featuring commentary on the challenges regulators face to keep up with rapidly developing screen technologies and suggestions on how parents can mediate their children’s screen behaviour, this text is an essential read for researchers and students taking courses in child development, family studies, broadcasting and communication.
"This book discusses the advent of social interactive television with its complex opportunities and challenges for media researchers and others today"--Provided by publisher.
This collection offers original, state-of-the-art contributions from leading authorities in children's televisual media. International researchers from communication and psychology provide readers with ready access to current televisual research, trends, and policymaking/political climate issues pertaining to children. This second edition provides a current summary of studies on content, viewing patterns, comprehension, effects, and individual differences in instructional and educational programming, televisual entertainment and violence programming, and televisual advertising to children. Editors Edward L. Palmer and Brian M. Young have structured the volume into three sections examining the "faces" of television: the Teaching (instructional/educational) Face, the Violent Face, and the Selling (advertising) Face. Chapters within each section identify and focus recurrent themes while integrating them topically into a coherent whole. Each area incorporates new technologies and considers their potentials, effects, and future. Subjects featured in the various chapters include: *cross-cultural and historical comparisons with an in-depth perspective on the BBC and other European/Asian televisual media roots, as well as America's formative televisual media roots; *an examination of key differences between developed and developing countries; *implications of emerging instructional/educational media for children's education--addressing both cognitive and multi-ethnic aspects; and * prominent, informed challenge to the prevailing popular view that children are unaffected and unharmed by exposure to media violence. This volume informs ongoing debates across a broad spectrum of current, critical issues, and suggests avenues for future research. It is pertinent and provocative for the most sophisticated scholar in the field, as well as for students in areas of developmental or social psychology, communication, education, sociology, marketing, broadcasting and film, public policy, advertising, and medicine/pediatrics. It is also appropriate for courses in children, media, and society.