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Writing for Impact is an innovative and broad-ranging new course for learners of business English who want to excel at writing. The course's 12 modules take learners through the topics they will need to succeed in business. It covers a wide variety of topics from emails and letters to meeting minutes and agendas. The progressive syllabus ensures learners will improve their overall knowledge and ability in writing. The course comes with an audio CD, which provides both tips and input on producing written documents in a business setting and extracts from meetings and phone calls. There are also full Trainer's Notes for the teacher and templates to aid learners in producing a range of written communications, which can be downloaded online.
Karl Iglesias breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows. Iglesias not only encourages you to deliver emotional impact on as many pages as possible, he shows you how, offering hundreds of dramatic techniques to take your writing to the professional level.
Today, newspapers and magazines publish writing very similar in substance, style and structure. Writing Opinion for Impact will therefore be valuable to students of opinion and editorial writing, critical writing, and personalized feature and column writing for newspapers and magazines alike.
"Featuring practices straight from the classrooms of outstanding teachers, this lively resource shows how writing can make an impact in the world. The text is rich with examples of student work, as well as ready-to-use lessons that include a full range of writing-poetry, narrative, petitions, proposals, emails, self-reflections, long-term projects, and critical analyses"--
In Impact, 21 women writers consider the effects of concussion on their personal and professional lives. The anthology bears witness to the painstaking work that goes into redefining identity and regaining creative practice after a traumatic event. By sharing their complex and sometimes incomplete healing journeys, these women convey the magnitude of a disability which is often doubted, overlooked, and trivialized, in part because of its invisibility. Impact offers compassion and empathy to all readers and families healing from concussion and other types of trauma. Contributors: Adèle Barclay, Jane Cawthorne, Tracy Wai de Boer, Stephanie Everett, Mary-Jo Fetterly, Rayanne Haines, Jane Harris, Kyla Jamieson, Alexis Kienlen, Claire Lacey, E. D. Morin, Julia Nunes, Shelley Pacholok, Chiedza Pasipanodya, Judy Rebick, Julie Sedivy, Dianah Smith, Carrie Snyder, Kinnie Starr, Amy Stuart, Anna Swanson
Publish or Perish. This old adage illustrates the importance of scientific communication; essential to research, it also represents a strategic sector for each country's competitiveness. An often-neglected topic, scientific communication is of vital importance, with new information technologies accelerating and profoundly changing how knowledge is disseminated. The necessity of optimally disseminating experts' findings has also become crucial to researchers, institutes and universities alike, which has prompted the recent advent of Impact Factors for the evaluation and financing of research, the goal being for scientific knowledge to be equally distributed to a very broad audience, especially to the media, entrepreneurs and sociopolitical players. This handbook presents the "golden rules" for publishing scientific articles. In order to do away with major recurring errors, the author explains how to easily structure an article and offers support for the typical mistakes made by native French speakers publishing in English, tips on how to make the style more academic of more general to fit your intended readership and, in the book's closing section, suggests new publishing techniques of the Internet age such as the micro-article, which allows researchers to focus their findings into a single innovative point. The major principles presented can be applied to a broad range of documents such as theses, industry reports, publicity texts, letters of intent, CVs/resumes, blogs and press releases, as all of these documents involve presenting information on advances, discoveries, innovations, or changes to our previous knowledge.
Very few doctors and scientists receive any sort of systematic training in publishing, editing, and reviewing scholarly articles, despite the central importance of that work for scientific research and for their careers. Medical and Scientific Publishing will help fill the gap and help readers to: Understand processes of scientific and medical publishing Understand the role of an academic in medical publishing Become a better scientific communicator Develop skills to effectively serve as the editor of a medical journal Medical and Scientific Publishing is based on a successful course at the University of Michigan Medical School for third and fourth year medical students. The course teaches students not just how to write scientific and medical articles, but addresses key issues surrounding copyright, ethics, open access and much more. Students will build a strong foundation on how to do peer review and how to be authors and editors which are important skills in building a professional career. - Covers a full range of essential information – explanation of publishing licenses, copyright and permissions, how to do peer review, how to write effectively, how journal publishing works, and much more - Emphasizes rigor, quality, and scientific integrity in writing, editing, and publishing - Focuses on authorship and editorial skills by experienced authors and publishers
Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader. As a reader, you will: Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more. Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator. Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning. Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more. Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.
Capture the minds, hearts, and imaginations of 21st century readers! Whether you're a commercial storyteller or a literary novelist, whether your goal is to write a best-selling novel or captivate readers with a satisfying, beautifully written story, the key to success is the same: high-impact fiction. Writing 21st Century Fiction will help you write a novel for today's readers and market, filled with rich characters, compelling plots, and resonant themes. Author and literary agent Donald Maass shows you how to: • Create fiction that transcends genre, conjures characters who look and feel more "real" than real people, and shows readers the work around them in new ways. • Infuse every page with an electric current of emotional appeal and micro-tension. • Harness the power of parallels, symbols, metaphors, and more to illuminate your novel in a lasting way. • Develop a personalized method of writing that works for you. With an arsenal of thought-provoking prompts and questions, plus plenty of examples from best-selling titles, Writing 21st Century Fiction will strip away your preconceived notions about writing in today's world and give you the essential tools you need to create fiction that will leave both readers and critics in awe.