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The articles ... in this [book] have been ... chosen from numerous different public press sources to provide ... information on marketing in the world today. [In this book] you will find articles that address marketing theory and application in a wide range of industries. In addition, the selections reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
Provides access to articles selected from the best of the public press. This work's organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; an index; and an instructor's resource guide with testing materials.
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
The 6th edition of this extremely popular and classic textbook has been updated to reflect ongoing changes in the field of property development. Attention is paid to the impact of the global financial crisis on the property development process and, in addition, to the increasing relevance of technology to the property profession. Whilst the successful style and format of the text has been retained, new chapters have been added and existing chapters updated and enhanced to guide lecturers and students in their teaching, reading and studying. Other new features in this edition include: Fully updated discussion points and reflective summaries Examples of contemporary best practice based on international case studies covering the UK, USA and Australia New chapters on ‘Property Cycles’ and ‘Technology’ Online materials for lecturers and students This fully revised edition of a standard text for all property development and real estate students will also be of interest to early career professionals and those pursuing similar professional degrees in the industry and in wider built environment courses.
Leadership strategies grounded in reality and focused on results Recent polls show that 71% of workers think about quitting their jobs every day. That number would be shocking-if people actually were quitting. Worse, they go to work, punching time clocks and collecting pay checks, while completely checked out emotionally. In Reality-Based Leadership, expert Fast Company blogger Cy Wakeman reveals how to be the kind of leader who changes the way people think about and perceive their circumstances-one who deals with the facts, clarifies roles, gives clear and direct feedback, and insists that everyone do the same-without drama or defensiveness. Filled with dynamic examples, innovative tools, and diagnostic tests, this book shows you how to become a Reality-Based Leader, revealing how to: Uncover destructive thought patterns with yourself and others Diffuse drama and lead the person in front of you Stop managing and start leading, empowering others to focus on facts and think for themselves Equipped with a facts-based, confident approach, you will free yourself from the frustrations you face at work and transform yourself into a Reality-Based Leader, with the ability to liberate and inspire others.
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.