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About to this eBook:- "Mastering WordPress: A Comprehensive Guide to Building Dynamic Websites" is the ultimate resource for anyone looking to harness the full potential of WordPress in creating dynamic and engaging websites. Authored by Dr. RAJA, a seasoned expert and the Founder and Director of leading tech companies, this book combines extensive industry experience with in-depth knowledge to provide a comprehensive roadmap to mastering WordPress. Dr. RAJA's expertise shines through as he guides readers through every aspect of WordPress, from the basics of setting up a website to advanced customization and optimization techniques. With clear explanations, practical examples, and actionable insights, this book equips readers with the skills and knowledge needed to create professional-quality websites with ease. Whether you're a beginner just starting out or an experienced developer looking to take your WordPress skills to the next level, "Mastering WordPress" covers everything you need to know. From content creation and theme customization to performance optimization and security best practices, Dr. RAJA leaves no stone unturned in helping readers unlock the full power of WordPress. Packed with insider tips, expert advice, and real-world strategies, "Mastering WordPress" is an indispensable resource for anyone serious about building dynamic and successful websites with WordPress. With this book as your guide, you'll have everything you need to master WordPress and create websites that stand out in today's competitive online landscape.
BE DISCOVERED with SEO Tactics for All Technical Levels Written for beginners, author Jon Rognerud offers a solid introduction to keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an at the kitchen table type dialogue for accessibility and an advanced strategy section takes readers to the next level.
The Comprehensive Guide to Website Design, Web Development, and Web Marketing: Online & Offline Strategies, Programming, Software, Devices, and Applications is an essential resource for mastering the digital world. Co-authored by industry leaders Ron Legarski and Ned Hamzic, this book covers every aspect of website creation, development, and marketing. From the fundamentals of coding to the latest in digital marketing trends, this guide is designed to provide readers with actionable insights and practical strategies. Whether you're a web developer, designer, marketer, or business owner looking to enhance your online presence, this guide delves deep into essential topics such as: Web design principles, including UX/UI, responsive design, and visual hierarchy. Web development using HTML5, CSS, JavaScript, and backend technologies like PHP and MySQL. Comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing. Mobile-first design and emerging technologies such as AI, IoT, and blockchain. Online and offline marketing integration for holistic business growth. The book also includes insights into cloud services, web hosting, and security practices, ensuring that your website is not only functional but also scalable and secure. With their combined expertise, Ron Legarski and Ned Hamzic offer a complete guide for anyone looking to navigate the complexities of website design, development, and marketing, making this book a valuable resource for both beginners and seasoned professionals.
Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.
Unlock the secrets of SEO mastery and ascend to the first page of Google with this comprehensive guide! "SEO Mastery" is your roadmap to conquering the ever-evolving world of search engine optimization. Whether you're a seasoned digital sorcerer or a novice explorer, this book will equip you with the knowledge, tools, and strategies to transform your online presence and achieve SEO excellence. In this epic journey through the realm of SEO optimization, you'll: Discover the Magic of Keywords: Uncover the art of keyword research and placement, ensuring your content ranks high and captures the hearts of your audience. Master Content Creation: Craft compelling, user-focused content that not only engages but also drives organic traffic to your website. Conquer Technical SEO: Navigate the complexities of technical SEO, conquer crawl errors, and optimize your website for peak performance. Forge Powerful Alliances: Learn the art of building authoritative backlinks and alliances that strengthen your digital kingdom. Harness the Power of Data: Use analytics and insights to make data-driven decisions that propel your SEO strategy forward. Embark on an Ongoing Odyssey: Understand that SEO is not a one-time quest but an ever-evolving journey, and learn how to adapt to the changing digital landscape. Inspire Others: Share your wisdom, mentor newcomers, and become a guiding light in the SEO community. With actionable advice, real-world examples, and a wealth of resources, "SEO Mastery" empowers you to become an SEO sage. It's time to implement your newfound knowledge, embark on your SEO adventure, and shape the digital realm to your will. Join the ranks of SEO masters and claim your place on the coveted first page of Google. Your destiny as an SEO sage awaits—grab your copy of "SEO Mastery" today and set forth on your journey to SEO excellence!
Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit. Implementing it is the real challenge. This book has been written to help you implement attribution modelling in your organisation. This expert guide will help your organisation think about marketing holistically. It will teach you to leverage the knowledge of attribution modelling while allocating your marketing budget and helping you understand your users' buying behaviour. In this book, there is a strong focus on using Google Analytics and other Google tools and technologies, such as Google Ads (AdWords). I have explained various attribution models mainly in the context of Google Analytics. However, a large portion of this book does not deal with Google Analytics at all. So even if you have never used Google Analytics before, you can still benefit from this book. To get the maximum benefit from this book, you will need a working knowledge of Google Analytics and ecommerce. No knowledge of statistics or traditional marketing mix modelling is required. Any person who wants to improve the online performance of their business and marketing campaigns should read this book. Online marketers, web analysts, and data scientists will benefit the most from this book. If you have a strong background in traditional marketing mix modelling you will benefit tremendously from this book because it will enable you to integrate attribution modelling data with your MMM data. By feeding the attribution modelling data to your MMM model you can truly measure your overall marketing effectiveness and fix attribution issues.
Want your web site to display more quickly? This book presents 14 specific rules that will cut 25% to 50% off response time when users request a page. Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized, such as Yahoo! Search and the Yahoo! Front Page, were able to benefit from these surprisingly simple performance guidelines. The rules in High Performance Web Sites explain how you can optimize the performance of the Ajax, CSS, JavaScript, Flash, and images that you've already built into your site -- adjustments that are critical for any rich web application. Other sources of information pay a lot of attention to tuning web servers, databases, and hardware, but the bulk of display time is taken up on the browser side and by the communication between server and browser. High Performance Web Sites covers every aspect of that process. Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to: Make Fewer HTTP Requests Use a Content Delivery Network Add an Expires Header Gzip Components Put Stylesheets at the Top Put Scripts at the Bottom Avoid CSS Expressions Make JavaScript and CSS External Reduce DNS Lookups Minify JavaScript Avoid Redirects Remove Duplicates Scripts Configure ETags Make Ajax Cacheable If you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable. "If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore." -Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector "Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance." -Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation
On-page SEO refers to everything you can do, within your website, to optimize your content for better rankings on search engines. And this guide will teach you how. Contents: On-Page SEO Basics What is User Intent? How to Create Content that Google Wants to Rank On-Page SEO Checklist Advanced On-Page SEO Optimization My Experience with On-Page SEO On-Page SEO FAQs
So, you think it’s hard to build your own successful website? Well think again! Get the fast, easy guide to WordPress with "Word Press in 12 Steps." Something has inspired you to join the world of WordPress, so what’s stopping you? Are you intimidated by all those weird, complex codes and stuff you’ve seen in other WordPress guides? Don’t worry about it with this one. We understand you aren’t an expert that has been doing this for years so we broke it down for you! That’s right. That stuff that seemed hard and complicated has been simplified so you can get to the fun and nitty-gritty of WordPress. This handy little guide will give you all the information you need to start and run a successful WordPress site. Some things you can expect to see in this wonderful, painless guide are: • Inexpensive ways to get your very own domain • Should you even get a domain? • The difference between a WordPress page and post • Cool, fun themes on WordPress that can make or break your page • Should you allow comments? • The mindboggling WordPress control panel • And a whole lot more! Learning the basics of WordPress has never been easier, thanks to our guide. Soon you’ll be the family WordPress guru. First, ask yourself…. Why do you even want a WordPress site? Do you want it for personal or business reasons? What would you like the focus of your WordPress to be? Do you have the time to commit to it? Once you ask yourself these questions, you’ll inspire yourself so much that you’ll want to dive right in and get started with your WordPress site. You don’t need a fancy team or a specialist to get the ball rolling. All you need is you, your ideas, a computer, and this wonderful guide that will give you all the inside information you need in order to make your WordPress site soar. Cut out the middle man so you can have your vision your way. No matter if you’re creating a site to advertise your business or just for a cool way to share family photos, it will be exactly how you want it to be. With this guide you will learn how to build a WordPress site, but you’ll also be able to customize it and add all the things you want. Become an expert. Thanks to this guide,the possibilities are endless. Who knows…maybe you can even create your own WordPress start-up business. The “Word Press in 12 Steps” guide will give you everything you need to be successful and the envy of others. This book goes step by step in the WordPress process. Tackling this as a process will give you the website and results you want. It starts off with all the basics you need to get started. It then goes into more details and teaches you how WordPress functions. That way you’ll know how to use it like a professional. It makes no difference if you are a beginner or expert; this guide will get you thinking and give you the tools you need to make a great site. Get rid of those boring old “free” websites that don’t have the look you want. Give your WordPress site the look and feel you want with these simple steps. Get started in the world of WordPress and take control of your website!
Guide to Setting up and Running an E-Commerce Website and Digital Marketing 2023 - How to set up an e-Commerce website - Website configuration and management for Google search engine optimization (SEO). - Driving more traffic through social media, and other digital marketing techniques. - Measuring performance with Google Analytics - Running pay-per-click advertising campaigns, such as Google Ads. - How to do email marketing. - E-Commerce business models, including dropshipping and the sale of digital products. - Passive income ideas, such as affiliate marketing and Google AdSense. - The elements of good web design. Who is this Book for? This book is intended for small businesses, start-ups, and entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns. The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more. In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. In terms of SEO, we will focus on optimizing for Google’s search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues.