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An invigorating and inspiring take on the new ways American women are changing and improving our culture and the way we live from Kellyanne Conway, counselor to president Donald Trump, and Celinda Lake, a leading political strategist for the Democratic party. Women are the most powerful force reshaping the future of America. There is a newly defined unified power base among women that crosses all the usual lines of division—politics, race, religion, age, and class—heralding the most significant change in American culture in the past century. Kellyanne Conway, counselor to president Donald Trump and president and CEO of The Polling Company, Inc. and Celinda Lake, a leading political strategist for the Democratic party—two of the most prominent trend-spotters and analysts in America—demonstrate how women are rejecting outdated traditions in order to get what they want and need. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don’t sacrifice family or sanity. They are controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics. They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book), Conway and Lake—who often fall on opposite sides of the country’s most polarizing debates—come together to seek out what women buy, what they believe, how they work, how they live, what they care about, what they fear, and what they really want. By delving beneath the hot-button issues, Lake and Conway discovered common causes with which women are inventing a new age of opportunity—doing it their way and, in the process, improving life for all Americans.
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.
Allan and Barbara Pease, the international bestsell­ing authors of Why Men Don’t Listen & Women Can’t Read Maps, deliver their most exciting book yet. Will men and women ever see eye-to-eye about love and sex? How will relationships ever be rewarding if men only want to rush into bed and women want to rush to the altar? In this practical, witty and down-to-earth guide, couples experts Allan and Barbara Pease reveal the truth about how men and women can really get along. By translating science and cutting edge research into a powerful yet highly entertaining read, you’ll learn how to find true happiness and compatibility with the opposite sex. REVEALED IN THIS BOOK: * The seven types of love * The top five things women want from men * What to do when the chemistry is wrong * What turns men and women on – and off! * The most common “New Relationship” mistakes and how to avoid them * How to decode “manspeak” If you want to get the most satisfaction from your relationship, or are single and looking for the right person, then you must read this book for the answer to Why Men Want Sex and Women Need Love.
Results from world-renowned relationship expert John Gottman’s famous Love Lab have proven an incredible truth: Men make or break relationships. Based on 40 years of research, The Man’s Guide to Women unlocks the mystery of how to attract, satisfy, and succeed with a woman for a lifetime. For the first time ever, there is a science-based answer to the age-old question: What do women really want in a man? Dr. Gottman, author of the New York Times bestseller The Seven Principles for Making Marriage Work, and his wife and collaborator, clinical psychologist Julie Schwartz Gottman, PhD, have pored over the research along with bestselling coauthors Douglas Abrams and Rachel Carlton Abrams, MD. Together, they have written this definitive guide for men, providing answers on everything from how to approach a woman and build a connection with her to how to truly satisfy her in bed and know when the relationship is on the right track. The Man’s Guide to Women is a must-have playbook for how to play—and win—the game of love.
Discover What Women Want in a Man and How They Secretly Test You For it If you pay close enough attention to what really attracts women, you'll find that what women want is a man with a backbone. Women want to be with a man who knows how to take the lead and make decisions; one who has strong personal boundaries and knows how to love her like...a man. Unfortunately, a lot of men have difficulty accepting the truth that many women prefer to be with a man who isn't afraid to stand up to them, who challenges them, and who refuses to be pushed around by women (or anything else for that matter). This is especially true of women who seek a more traditional male-female gender role dynamic in their romantic relationships. Even if a man knows how to attract women, cultivating a mind-blowing relationship with one requires a different set of skills entirely. Women want men who can make them feel secure - men with strong boundaries and unwavering commitment. Sadly, most dating and relationship books rarely show men how to keep a woman happy without them having to sacrifice their manhood in the process. How to Understand Women and Pass Their Tests With Unshakeable Confidence Men around the world have no idea that the women they know and love are testing them. These men go about their lives interacting with the opposite sex in absolute darkness, ignorant to the fact that they're being judged, appraised, approved, and rejected based on their subconscious reactions to female testing. If you had no idea that women test men and why they have to, you're about to take a journey onto a road less traveled - the more mysterious side of female psychology and how women think. Attract Women Through Authenticity and Be the Strong Man a Woman Wants For a Relationship It's important for a man to learn how to walk that thin line between caring, thoughtful lover and firm, assertive leader. The man who masters the art of being the perfect gentleman and a strong alpha male is the ideal specimen to a high-quality woman. This is what you're going to learn in this book. So if you're dating or in a relationship and women constantly create drama, lose interest in you, or manipulate you, it's time you finally got some advice from one of the only relationship books for men that won't turn you into a doormat. Here's what you're going to learn inside: How to be radically honest with a woman and why this makes her MORE attracted to you. The reason why women test men CONSISTENTLY and how to use this knowledge to deepen a woman's desire. (Hint: This is the key to female psychology and how women think.) How to be confident with difficult women. What women want in a man and how to give it to them. How to make a woman happy without becoming a complete doormat of a man. How to seduce your wife and get her in the mood by responding like a MAN whenever she "pokes the bear." How to be firm and say "No" to the woman you love without destroying intimacy. How to keep a woman interested in you by doing the ONE thing MOST men are deathly afraid of doing. How to avoid unnecessary arguments, fights, and drama with a woman by using a simple communication technique. The best way to secretly test a woman's level of romantic interest in you (as well as her emotional maturity) before making a long-term commitment. How to stop living in fear of what a woman might think, say, or do if she disagrees with or disapproves of you in any way. And much, much more... Would You Like to Know More? Get started right away and learn how to become the attractive man that has zero difficulty keeping a woman's respect, desire, and unwavering support. Scroll to the top of the page and select the 'buy button' now.
Popular leadership blogger gives the low-down on standing up for yourself In Pushback, top leadership consultant Selena Rezvani argues that self-advocacy is critical to success. Yet women initiate negotiations four times less often than men, resulting in getting less of what they want—promotion opportunities, plum assignments, and higher pay. This book shines a light on the real rules of holding your own and pushing back for what is rightfully yours. Drawing on interviews with high-level leaders, Rezvani offers readers in the first half of their career the unedited truth about how women have asked their way to the top and triumphed—and how you can too. Includes interviews with top business leaders such as Marie Chandoha, CEO of Charles Schwab Investment Management; Cindi Bigelow, President of Bigelow Tea Company; Fizzah Jafri, COO at Morgan Stanley; Rosemary Turner, President at UPS; and Irene Chang Britt, Chief Strategy Officer at Campbell's Soup Offers a reliable and methodic approach to negotiating and navigating tough conversations Highlights compelling facts and research from the world of psychology and leadership Insightful and accessible, Pushback is a timely resource for savvy women who want to leverage their skills, promote themselves effectively, and fast track their careers.
NEW YORK TIMES BESTSELLER • Over a million copies sold! “An eminently practical guide to an emotionally intelligent—and long-lasting—marriage.”—Daniel Goleman, author of Emotional Intelligence The Seven Principles for Making Marriage Work has revolutionized the way we understand, repair, and strengthen marriages. John Gottman’s unprecedented study of couples over a period of years has allowed him to observe the habits that can make—and break—a marriage. Here is the culmination of that work: the seven principles that guide couples on a path toward a harmonious and long-lasting relationship. Straightforward yet profound, these principles teach partners new approaches for resolving conflicts, creating new common ground, and achieving greater levels of intimacy. Gottman offers strategies and resources to help couples collaborate more effectively to resolve any problem, whether dealing with issues related to sex, money, religion, work, family, or anything else. Packed with new exercises and the latest research out of the esteemed Gottman Institute, this revised edition of The Seven Principles for Making Marriage Work is the definitive guide for anyone who wants their relationship to attain its highest potential.
The groundbreaking classic that explores how women can and should negotiate for parity in their workplaces, homes, and beyond When Linda Babcock wanted to know why male graduate students were teaching their own courses while female students were always assigned as assistants, her dean said: "More men ask. The women just don't ask." Drawing on psychology, sociology, economics, and organizational behavior as well as dozens of interviews with men and women in different fields and at all stages in their careers, Women Don't Ask explores how our institutions, child-rearing practices, and implicit assumptions discourage women from asking for the opportunities and resources that they have earned and deserve—perpetuating inequalities that are fundamentally unfair and economically unsound. Women Don't Ask tells women how to ask, and why they should.
The #1 bestselling pioneer of "fratire" and a leading evolutionary psychologist team up to create the dating book for guys. Whether they conducted their research in life or in the lab, experts Tucker Max and Dr. Geoffrey Miller have spent the last 20+ years learning what women really want from their men, why they want it, and how men can deliver those qualities. The short answer: become the best version of yourself possible, then show it off. It sounds simple, but it's not. If it were, Tinder would just be the stuff you use to start a fire. Becoming your best self requires honesty, self-awareness, hard work and a little help. Through their website and podcasts, Max and Miller have already helped over one million guys take their first steps toward Ms. Right. They have collected all of their findings in Mate, an evidence-driven, seriously funny playbook that will teach you to become a more sexually attractive and romantically successful man, the right way: No "seduction techniques," No moralizing, No bullshit. Just honest, straightforward talk about the most ethical, effective way to pursue the win-win relationships you want with the women who are best for you. Much of what they've discovered will surprise you, some of it will not, but all of it is important and often misunderstood. So listen up, and stop being stupid!
If you are a woman who deosn't want to know the truth about the men in you life, then put this book down immediately. Don't even think of reading further. But if you are a woman who believes that knowledge is power, that to be forewarned is to be forearmed, then Smith and Doe are here to give you an unvarnished, no-holds-barred, unadulterated first-time look into the mind of male animal. You will learn about their sexual fanatsies (the real ones), the secrets they keep, and the lies they tell when it comes to sex, love, and fidelity, and what they will and will not do to hole on to the women in their lives. But take heed. As Smith and Doe reveal : "Our sexual fantasies are everything you pray they are not. Our deepest desires are darker than your darkest fears. Our wet dreams are your worst nightmares." This is the book men pray women won't read.