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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Ted Nicholas, sometimes referred to as the "Five Billion Dollar Man," has been a master of marketing for more than 20 years. "Winning Unlimited NEW Customers" shares the secrets of growing a business in 2008. Internationally revered as one of the greatest living copywriters, Ted has successfully "cracked the code" on business marketing and shares his winning strategies in this book. If you don't already know Ted's name, you should. Widely recognized as one of the greatest direct marketing wizards of all time, he is best known for having earned 24.5 million dollars on the sale of a single book which was primarily sold through direct mail. In his current incarnation as the visionary president of Nicholas Direct, this million-dollar marketer distributes his growing library of information products, all aimed at small business marketing success. Ted is the author of 14 bestsellers, including Magic Words That Bring You Riches, Billion Dollar Marketing Secrets, How I Sold 200 Million Dollars Worth of Products and Services, and How To Turn Words Into Money. "Winning Unlimited NEW Customers," Ted's latest book, is jam-packed with ideas to help you outsmart, out-market, and out-perform your competition. Ted analyzes mistakes he believes 98% of all business owners are making, so you can understand and avoid the same pitfalls. In short, "Winning Unlimited NEW Customers" contains practical explanations of what and how you need to build your business through more profitable sales. This isn't your granddad's marketing manual! You'll find chapters on Proven Ways to Grow Your Business, Branding Your Business, Achieving An Unlimited Stream of Income, Secrets to Irresistable Salesmanship in Print, "Sticky" Customer Catchers, How to Write copy Like the Masters, the Most Effective Low-Cost and No-Cost Strategies in the World, Social Marketing, and more. Throughout the book, Ted's insightful, practical strategies are woven together with his winning copy to create an unbeatable combination. And don't miss the "Nicholas Nuggets" that are peppered throughout these pages. The hard-hitting comments are Ted at his incisive best. "Winning Unlimited NEW Customers" doesn't contain information about what to do once a customer steps inside your front door, whether it's a brick-and-mortar store or an online sales destination. This manual is dedicated to teaching you how to persuade prospects to visit you online or off so you can present your offer. When you do this right, your customers come to your business and give you their money without a lot of selling. That is the very essence of marketing. You don't need a bunch of theory ... what you DO need is marketing tools that work, and that's what you'll find in this book.
The Marketing Factbook walks you step-by-step through all the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. It's the report no marketer can afford to be without. This comprehensive and practical guide to marketing hands you 400+ packed pages of marketing strategy, trends, best practices, do's and don'ts, practical know-how, facts and figures, and tons of ideas to boost sales revenue, market share, ROI, and profits. Find out what works and what doesn't, who's succeeded and how they did it, and how the world's top brands keep their competitive edge against all odds. It gives you the data you need for the best decisions for a more profitable, more engaging marketing strategy. This unique reference guide also highlights all the hard facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will. With The Marketing Factbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.
This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
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