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For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu
This book offers a comprehensive, up-to-date presentation of the tasks and challenges facing internal audit. It presents the Audit Roadmap, the process model of internal auditing developed at SAP® which describes all stages of an audit. Coverage provides information on issues such as the identification of audit fields, the annual audit planning, the organization and execution of audits as well as reporting and follow-up. The handbook also discusses management-related subjects. Separate chapters are dedicated to special topics like IT or SOX audits.
In the years after invading Iraq and Afghanistan, the US military realized that it had a problem: How does a military force set the economic conditions for security success? This problem was certainly not novel--the military had confronted it before in such diverse locations as Grenada, Haiti, Bosnia, and Kosovo. The scale and complexity of the problem, however, were unlike anything military planners had confronted beforehand. This was especially the case in Iraq, where some commentators expected oil production to drive reconstruction.
The massive growth of the Internet has made an enormous amount of infor- tion available to us. However, it is becoming very difficult for users to acquire an - plicable one. Therefore, some techniques such as information filtering have been - troduced to address this issue. Recommender systems filter information that is useful to a user from a large amount of information. Many e-commerce sites use rec- mender systems to filter specific information that users want out of an overload of - formation [2]. For example, Amazon. com is a good example of the success of - commender systems [1]. Over the past several years, a considerable amount of research has been conducted on recommendation systems. In general, the usefulness of the recommendation is measured based on its accuracy [3]. Although a high - commendation accuracy can indicate a user's favorite items, there is a fault in that - ly similar items will be recommended. Several studies have reported that users might not be satisfied with a recommendation even though it exhibits high recommendation accuracy [4]. For this reason, we consider that a recommendation having only accuracy is - satisfactory. The serendipity of a recommendation is an important element when c- sidering a user's long-term profits. A recommendation that brings serendipity to users would solve the problem of “user weariness” and would lead to exploitation of users' tastes. The viewpoint of the diversity of the recommendation as well as its accuracy should be required for future recommender systems.