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The 5th edition of this market-leading text continues to take a humanist approach, (work should satisfy human needs equally with organisational goals), and goes beyond the risk-management model of physical safety to take into account the larger perspective of human health needs, including psychological and social needs. Our author team which includes industry experts, academics and trainers provides insight into the most recent legislation. Covers core and elective units of competency from the current qualifications: ' BSB41412 Certificate IV in Work Health and Safety and ' BSB51312 Diploma of Work Health and Safety
WHS: A Management Guide is a digital-only resource that looks beyond the current understanding of work health and safety to understand how workplaces can be shaped to fit human needs. It caters to future WHS managers while also providing a practical introduction to WHS for all students. Taking a humanist approach to WHS, the content goes beyond the risk-management model of physical safety to take into account the larger perspective of human health needs, including psychological and social. This cross-sector resource blends the requirements of academic, vocational and industry training, mapping to BSB41419 Certificate IV in Work Health and Safety. Available only on the MindTap platform, WHS: A Management Guide, 6e is full of innovative resources to support critical thinking, and help your students move from memorisation to mastery! Includes: - WHS: A Management Guide eBook - In-depth case studies with questions that help students to apply chapter concepts to the workplace - Concept clip videos recap core processes and concepts from the chapter, supporting student understanding of WHS terminology and concepts - ‘In your workplace’ scenarios with questions prompt students to consider the challenges of various WHS situations - Revision quizzes, ‘Check your understanding’ questions, 'What do you think?' polling activities, and more Learn more about the online tools cengage.com.au/mindtap
Smart marketing techniques to get your business noticed Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time. Plan your marketing strategy and maximise your success – make use of a wide range of resources to research your customers, competitors and market, position your business and prepare a powerful marketing plan Create successful advertising and promotions – explore your options for cost-effective advertising, produce press and print ads, design signs and posters and create ads for TV, radio and online Expand online with the latest e-marketing tools – spread your message with viral marketing, make the most of search engines, get mobile with your marketing and harness the power of social networking Connect with your customers – create a brand identity, design eye-catching packaging, price your products to maximise your sales and provide first-class customer service Open the book and find: Up to date information on all the latest marketing innovations Clear guidance to help you plan your strategy Advice on making the seven Ps work for you Tools and techniques to maximise your marketing impact Information on using direct marketing and PR Guidance to help you stay on the right side of the UK data laws Top tips for saving money in marketing Learn to: Research your market and find out what your customers really want Choose the right marketing strategy for your business Prepare a practical marketing plan Use the latest marketing tools and techniques