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95% of the wine brands that are developed and launched each year ultimately fail. Just visit your local wine shop and you will see the same wine brands on the shelf year after year as the new brands seem to quickly disappear, with only a few making it longer.Taken in by the allure, charm and enchantment of wine country, thousands of entrepreneurs come to the wine industry attempting to create the next successful winery or wine brand, only to learn one difficult and very costly lesson . . .Great Wine Is Not EnoughWhether you're dreaming of moving to the Napa Valley and living the wine country dream, or if you have the next great wine brand idea, this highly informative yet succinct guide will place your wine venture in the 5% that do succeed. Written from a wine industry insiders' perspective, it will bring to light the great importance of sales & marketing as the keys to your overall success, and give you insights that only come with years of industry experience.
A paean to authentic wines, describing their fundamental qualities and their power to improve and enrich our lives, from "one of the wine world's most intriguing personalities" (New York Times).
Looks at how and where wine is made and how this affects its quality and pricing, including information on how the professionals taste and rate wine and a country-by-country tour of the latest vintages.
No one can describe a wine like Karen MacNeil. Comprehensive, entertaining, authoritative, and endlessly interesting, The Wine Bible is a lively course from an expert teacher, grounding the reader deeply in the fundamentals—vine-yards and varietals, climate and terroir, the nine attributes of a wine’s greatness—while layering on tips, informative asides, anecdotes, definitions, photographs, maps, labels, and recommended bottles. Discover how to taste with focus and build a wine-tasting memory. The reason behind Champagne’s bubbles. Italy, the place the ancient Greeks called the land of wine. An oak barrel’s effect on flavor. Sherry, the world’s most misunderstood and underappreciated wine. How to match wine with food—and mood. Plus everything else you need to know to buy, store, serve, and enjoy the world’s most captivating beverage.
“Can I just be Marissa, please? I want to be hilarious and sexy and smart and insanely knowledgeable about wine.” —Mindy Kaling A fresh, fun, and unpretentious guide to wine from Marissa A. Ross, official wine columnist for Bon Appétit. Does the thought of having to buy wine for a dinner party stress you out? Is your go-to strategy to pick the bottle with the coolest label? Are you tired of choosing pairings based on your wallet, instead of your palate? Fear not! Bon Appétit wine columnist and Wine. All The Time. blogger Marissa A. Ross is here to help. In this utterly accessible yet comprehensive guide to wine, Ross will walk you through the ins and outs of wine culture. Told in her signature comedic voice, with personal anecdotes woven in among its lessons, Wine. All the Time. will teach you to sip confidently, and make you laugh as you're doing it. In Wine. All The Time., you’ll learn how to: • Describe what you’re drinking, and recognize your preferences • Find the best bottle for you budget and occasion • Read and understand what’s written on a wine label • Make the perfect pairings between what you’re drinking and what you’re eating • Throw the best damn dinner party your guests will ever attend • And much more
Baker, Conrad, Angus, and Masaccio are high school teachers who occasionally meet to jam as a crude alt-rock garage band. They are also diehard hockey fans desperate to see an end to their beloved Toronto Mighty Pines’ fifty-seven year Cup drought. But another early playoff exit soon has the foursome resolving to support the team in ways beyond just cheering. Enlisting the vocal talents of a new teacher named Perreault, the weekend rockers restyle themselves as a musical coven and decide to call on supernatural forces for help with their hockey woes. By transforming popular song lyrics into hockey spells, they create a magical playlist of tunes and dip their toes into witchcraft. A bit of help from a seasoned Wiccan and her talented apprentice impacts the five fans’ world in subtle ways, tuning them into the love, loss, and mystery saturating their ordinary lives. Will any of it serve to bring the Clarence Cup, hockey’s Holy Grail, back to the city of Toronto? That depends, of course, on how the Mighty Pines fare during an erratic and unpredictable 2019-2020 season—a season like few others, and one that will leave more than just the Pines’ fortunes in question.
A celebrated wine journalist presents a comprehensive, entertaining primer on one of the most beloved wines of our time: Riesling. Diverse, drinkable, aromatic, and refreshing, Riesling is a chameleon among white wines. From its food-friendly flavor and favorable price point to its ability to be either bone-dry or honey-sweet, there are very good reasons to argue that Riesling is not just a popular wine of the moment, but the finest white of our time. In Best White Wine on Earth, wine journalist and Riesling enthusiast Stuart Pigott extols the virtues of his favorite varietal and explores the history behind this magnificent grape. Traveling to the great Riesling-producing regions of the world—from North America to Europe, Australia, New Zealand, and South America—Pigott provides tasting notes, top-rated recommendations, and fascinating insights into how the wine is made, all while making an impassioned case that it is, truly, the best white on earth. Written simply enough for a novice, but with enough expertise and insight to satisfy the most sophisticated collector, this is a must-have guide for any white wine enthusiast.
In Postmodern Winemaking, Clark Smith shares the extensive knowledge he has accumulated in engaging, humorous, and erudite essays that convey a new vision of the winemaker's craft--one that credits the crucial roles played by both science and art in the winemaking process. Smith, a leading innovator in red wine production techniques, explains how traditional enological education has led many winemakers astray--enabling them to create competent, consistent wines while putting exceptional wines of structure and mystery beyond their grasp. Great wines, he claims, demand a personal and creative engagement with many elements of the process. His lively exploration of the facets of postmodern winemaking, together with profiles of some of its practitioners, is both entertaining and enlightening.
The ultimate course for wine lovers! Learn your sauvignon blanc from your chardonnay and your merlot from your grenache. Smell, swirl and taste your way to transforming from wine novice to expert. The pages of this wine book make a comprehensive, no-nonsense wine tasting course that covers every aspect of wine from grape to glass. Explore the nuances of your favorite red and white and discover new cultivars. Inside, you’ll find: • A dynamic course in understanding wine — through tasting and appreciation — with every subject given a high-impact visual treatment. • A structure that reflects how people approach wine — talking, tasting, and buying wine comes before exploring grape varieties and wine regions. • All key wine subjects are covered, shown and explained in an easy-to-understand way. • Themed tasting exercises are located throughout the book, encouraging readers to learn at their own pace. Follow expert wine advice in the latest edition of Wine: A Tasting Course. The updated text and refreshed design bring concepts to life like food and wine pairing, identifying the style spectrum, and distinguishing taste and smell. It explores fun wine facts and explodes myths, giving you everything you need to talk, taste and enjoy your favorite vintage. Can't smell honeysuckle in that glass of sauvignon blanc, or wondering which end of a bottle of chianti is the "nose?" With this immersive guide to all things wine, you'll soon become an expert. Pour over vibrant infographics and learn through “Did you know?” boxes as you try out a selection of taste tests, and get a handle on grape varieties and regions. This wine guide is a beautiful gift for the wine lover in your life, or the book for beginners you’ve been searching for to enjoy, understand and appreciate wine.
Zraly employs his usual inimitable irreverent style as he takes a close look at America's wines and their history, discussing varieties from all 50 states.