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St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation's playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was "the southern garden of perpetual well-being." Their methods ranged from serious academic papers to outrageous bathing suit inspections and "world record" schemes. Join" "historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise..
"The story behind how city officials marketed St. Petersburg to build it into a vacation hotspot"--
Step onto the field and bear witness to baseball's outsized impact on Florida's Sunshine City.
"The Spirit of Warm Springs" is what Franklin D. Roosevelt described as the peaceful atmosphere and healing qualities he found along the slopes of Georgia's Pine Mountain. But long before FDR, the warm springs attracted people. Legend has it the Creek Indians used them for healing. European settlers used them as a revenue source. In the 1800s, the springs became a resort area, and the village of Warm Springs, Georgia, was founded. Rail brought visitors to this farming community for decades until travelers sought different destinations. By the 1920s, Warm Springs began slipping into the Great Depression. Destiny intervened when Franklin Roosevelt arrived in Warm Springs seeking a cure for his polio. After his first visit, he was able to move his leg. The news drew others afflicted with polio. Warm Springs provided FDR with hope. He returned the gift through New Deal programs and the March of Dimes while restoring hope in America. The waters are still used for healing, the town of Warm Springs thrives, and FDR's Little White House is a memorial to "the foremost statesman and political leader" of the 20th century.
A New York Times Bestseller Oh, Florida! That name. That combination of sounds. Three simple syllables, and yet packing so many mixed messages. To some people, it’s a paradise. To others, it’s a punch line. As Oh, Florida! shows, it’s both of these and, more important, it’s a Petri dish, producing trends that end up influencing the rest of the country. Without Florida there would be no NASCAR, no Bettie Page pinups, no Glenn Beck radio rants, no USA Today, no “Stand Your Ground,” . . . you get the idea. To outsiders, Florida seems baffling. It’s a state where the voters went for Barack Obama twice, yet elected a Tea Party candidate as governor. Florida is touted as a carefree paradise, yet it’s also known for its perils-alligators, sinkholes, pythons, hurricanes, and sharks, to name a few. It attracts 90 million visitors a year, some drawn by its impressive natural beauty, others bewitched by its manmade fantasies. Oh, Florida! explores those contradictions and shows how they fit together to make this the most interesting state. It is the first book to explore the reasons why Florida is so wild and weird-and why that’s okay. Florida couldn’t be Florida without that sense of the unpredictable, unexpected, and unusual lurking behind every palm tree. But there is far more to Florida than its sideshow freakiness. Oh, Florida! explains how Florida secretly, subtly influences all the other states in the Union, both for good and for ill.
A History of American State and Local Economic Development relates the history of American local and state economic development from 1790 to 2000. This multi-variable, multi-disciplinary history employs a bottom-up policy-making systems approach while exploring the three eras of economic development.
"Ken Follett has done it once more . . . goes down with the ease and impact of a well-prepared martini." —New York Times Book Review His name was Feliks. He came to London to commit a murder that would change history. A master manipulator, he had many weapons at his command, but against him were ranged the whole of the English police, a brilliant and powerful lord, and the young Winston Churchill himself. These odds would have stopped any man in the world—except the man from St. Petersburg.
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