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In providing aid to the ailing economies of the former USSR and Eastern Europe, many Western governments fear that they may be leaving themselves vulnerable to fierce economic competition in the future. This study examines claims that vulnerability existed in Western economic relations with the former Soviet Union and Eastern Europe from 1970 to 1990, and shows how the historical evidence undercuts the vulnerability assumptions that fueled the Reagan administration's foreign policy and were never systematically tested.
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Human Security and Mutual Vulnerability: The global political economy of development and underdevelopment (Second Edition)
Natural disasters make dramatic reading. Every year, some area of the world is devastated by a disaster, with enormous consequent loss of life and disruption to livelihoods. What can be done to alleviate this? Why are such disasters so lethal? Why do people expose themselves to such hazards? Do mitigation programmes help? What effect does aid really have on the areas that receive it? By examining one particular cyclone-prone area of Southern India in great detail over a 10-year period Peter Winchester has come up with some perceptive answers to the questions. In particular, he formulates a set of five 'golden rules' for disaster management. The book will provide valuable and thought-provoking reading for anyone involved with disaster management, and will be essential for all those whose work involves aid or development in disaster-prone areas.
The second half of the 20th century featured a strategic competition between the United States and the Soviet Union. That competition avoided World War III in part because during the 1950s, scholars like Henry Kissinger, Thomas Schelling, Herman Kahn, and Albert Wohlstetter analyzed the fundamental nature of nuclear deterrence. Decades of arms control negotiations reinforced these early notions of stability and created a mutual understanding that allowed U.S.-Soviet competition to proceed without armed conflict. The first half of the 21st century will be dominated by the relationship between the United States and China. That relationship is likely to contain elements of both cooperation and competition. Territorial disputes such as those over Taiwan and the South China Sea will be an important feature of this competition, but both are traditional disputes, and traditional solutions suggest themselves. A more difficult set of issues relates to U.S.-Chinese competition and cooperation in three domains in which real strategic harm can be inflicted in the current era: nuclear, space, and cyber. Just as a clearer understanding of the fundamental principles of nuclear deterrence maintained adequate stability during the Cold War, a clearer understanding of the characteristics of these three domains can provide the underpinnings of strategic stability between the United States and China in the decades ahead. That is what this book is about.
Looking deeply into the matter of strategic vulnerability, the authors address questions that this vulnerability poses: Do conditions exist for Sino-U.S. mutual deterrence in these realms? Might the two states agree on reciprocal restraint? What practical measures might build confidence in restraint? How would strategic restraint affect Sino-U.S. relations as well as security in and beyond East Asia?
China's Vulnerability Paradox explains the uneven transformations in global commodity markets resulting from China's contemporary, dramatic economic growth. At times, China displays vulnerabilities towards global commodity markets because of unequal positions of market power. Why is it that Chinese stakeholders are often unable to shape markets in their preferred direction? Why have some markets undergone fundamental changes while other similar ones did not? And how can we explain the uneven liberalization dynamics across markets? Through a series of case studies, Pascale Massot argues that the balance of market power between Chinese domestic and international market stakeholders explains their behavior as well as the likelihood of global institutional change. At a time of deepening US-China economic tensions, this book provides an alternative, granular understanding of the interacting dynamics between the political economy of Chinese and global markets.
Workers' Earnings and Corporate Economic Structure investigates the role of economic structure in determining employees' earnings and how workplace organization contributes to social inequality. The study focuses on the characteristics of the organization of capital rather than on different management styles or systems. Earnings as a key labor force outcome are examined at both the industry and company levels of economic organization. Comprised of nine chapters, this volume begins with an overview of economic explanations for the diversity of wage labor in advanced capitalist countries, and whether the labor market in the United States is structured by the organizational characteristics of capital. The discussion then turns to the dual economy model of industrial structure; an alternative resource approach to the study of organizational structure and labor segmentation; and enterprise- and industry-level sectoral models of economic structure. Subsequent chapters explore the relationship between the sectoral models and poverty, class position, and racial and gender groups; the ability of the sectoral models to explain workers' earnings and select continuous-variable models of the impact of economic structure on workers' earnings; earnings determination within economic sectors; and the impact of economic structure across class, occupational, and status groups. The final chapter offers concluding thoughts and reflections and integrates the insights derived from the study of industrial structure with themes from the broader field of social stratification. This book will be of interest to economists, sociologists, and workers and industry officials.
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer skills in order to empower themselves in such exchanges. It does so by exploring how consumer vulnerability is experienced across a range of different contexts such as poverty and disability, and the potential impact of vulnerability from childhood to old age. Other chapters extend focus from the consumer to the organisational perspective or consider more macro issues such as socio-spatial disadvantages. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. They draw on various methodological approaches that generate both marketing management and policy-focused implications. A series of commentaries are also included to stimulate critical reflection and new insights into consumer vulnerability. This book was originally published as a special issue of the Journal of Marketing Management.
Raging floods, massive storms and cataclysmic earthquakes: every year up to 340 million people are affected by these and other disasters, which cause loss of life and damage to personal property, agriculture, and infrastructure. So what can be done? The key to understanding the causes of disasters and mitigating their impacts is the concept of 'vulnerability'. Mapping Vulnerability analyses 'vulnerability' as a concept central to the way we understand disasters and their magnitude and impact. Written and edited by a distinguished group of disaster scholars and practitioners, this book is a counterbalance to those technocratic approaches that limit themselves to simply looking at disasters as natural phenomena. Through the notion of vulnerability, the authors stress the importance of social processes and human-environmental interactions as causal agents in the making of disasters. They critically examine what renders communities unsafe - a condition, they argue, that depends primarily on the relative position of advantage or disadvantage that a particular group occupies within a society's social order. The book also looks at vulnerability in terms of its relationship to development and its impact on policy and people's lives, through consideration of selected case studies drawn from Africa, Asia and Latin America. Mapping Vulnerability is essential reading for academics, students, policymakers and practitioners in disaster studies, geography, development studies, economics, environmental studies and sociology.