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Emerging to the forefront of sustainable production and consumption are a promising and rapidly evolving concept known as Voluntary Standard Systems (VSS). They encompass the three pillars of sustainability – social, environmental and economic aspects and consequently they can be considered as a tool, which makes sustainable development visible. Currently, they are becoming a significant element in international trade and in the promotion of sustainable development strategies, especially in the context of globalised markets and supply chains. This volume provides a comprehensive overview of the current VSS concepts: from their nature and functioning, to the future outlook for their development. It places VSS in the broader context of global development issues and challenges, including development policy and international sustainability commitments, progress towards achieving ‘green economy’ and meeting climate protection targets. The volume contains also a representative selection of case studies which demonstrate their wide range of application in different sectors of the economy.
We live in a world of seemingly limitless consumer choice. Yet, as every shopper knows without thinking about it, many everyday goods – from beds to batteries to printer paper – are available in a finite number of “standard sizes.” What makes these sizes “standard” is an agreement among competing firms to make or sell products with the same limited dimensions. But how did firms – often hotly competing firms – reach such collective agreements? In exploring this question, Colleen Dunlavy puts the history of mass production and distribution in an entirely new light. She reveals that, despite the widely publicized model offered by Henry Ford, mass production techniques did not naturally diffuse throughout the U.S. economy. On the contrary, formidable market forces blocked their diffusion. It was only under the cover of collectively agreed-upon, industrywide standard sizes – orchestrated by the federal government – that competing firms were able to break free of market forces and transition to mass production and distribution. Without government promotion of standard sizes, the twentieth-century American variety of capitalism would have looked markedly less “Fordist.” Small, Medium, Large will make all of us think differently about the everyday consumer choices we take for granted.