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When we wake up, many of us have some idea as to what the day may hold. Though not everything is planned; we have a degree of control; we have backup options; and we can see some event or destination on the horizon. We have dreams, aspirations, expectations for fulfillment. If something goes wrong, we probably have a support system in place. Many people throughout the world live without these certainties and margins of error. Those living below the poverty line encounter many extreme challenges. Yet they feel the awe of each new day. They feel the broadening of their minds. They feel the deep connections that lead them to care for others.Within these pages you will find amazing stories of people in subsistence contexts - stories of poverty, struggles, brilliance, ingenuity, character, and the enduring human spirit. Explore the lives of these individuals brought to the forefront in their own voices. Seek this experience and listen to Voices From Subsistence Marketplaces.
Perched atop the triumphant summit of Kilimanjaro stands a young man. A calm yet lively expression is spread across his face as his gaze travels over the boundless landscape beneath him. He has reached this summit many times before, yet his soul is still alive with the same thrill and vigor that this place has brought time and time again. This young man is Emanuel. A Maasai warrior and a Tanzanian citizen. He, like the others found in this book, has lived a life full of exploration, adversity, and passion. Only now, have their stories been able to gain a wider audience. This book is about those like Emanuel, whose voices are greatly limited by circumstance. They are individuals whom we have met in our work in various areas of east Africa. Their lives and provocative stories pull at the heart strings and serve to immerse us into an otherwise untold world. Whether it be refugees in the Nakivale settlement of Uganda, or rural pastoralist tribespeople, they deliver a unique perspective and lesson. Look through this window into their lives with Voices from Subsistence Marketplaces: East Africa. https://www.voiceseastafrica.com
The story told by The Persistence of Subsistence Agriculture begins 8,000 years ago as humans began using the land and weather to provide themselves with food, housing, and clothing. Productive farmers took care of most daily needs within the small conservative world in which they lived. This world organized around small-scale subsistence farming is ending as the ancient world of farmers has given away to that dominated by the modern marketplace. This book is about how the modern market world transformed these remote agricultural farmers. Waters uses diverse examples to illustrate how the modern market economy captured persistent subsistence farmers and forever altered life in 18th century Scotland, 19th century United States, 20th century Tanzania, and indeed, the entire modern world.
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.
The persistence of indigenous African markets in the context of a hostile or neglectful business and policy environment makes them worthy of analysis. An investigation of Afrocentric business ethics is long overdue. Attempting to understand the actions and efforts of informal traders and artisans from their own points of view, and analysing how they organise and get by, allows for viable approaches to be identified to integrate them into global urban models and cultures. Using the utu-ubuntu model to understand the activities of traders and artisans in Nairobis markets, this book explores how, despite being consistently excluded and disadvantaged, they shape urban spaces in and around the city, and contribute to its development as a whole. With immense resilience, and without discarding their own socio-cultural or economic values, informal traders and artisans have created a territorial complex that can be described as the African metropolis. African Markets and the Utu-buntu Business Model sheds light on the ethics and values that underpin the work of traders and artisans in Nairobi, as well as their resilience and positive impact on urbanisation. This book makes an important contribution to the discourse on urban economics and planning in African cities.
Does Africa have a future? What are the visions, hopes, ambitions and fears of young Africans for the future of the world, the continent, their nation, and their communities? How do they envision this world and their roles within it? These issues have not previously been explored collectively by Africans because of the enormous challenges and the preoccupation with the present. But Africa must not allow the enormity of the problems to blind it to its past and future. Africa must chart its own vision of a desirable future, and therefore young Africans, born just before or after independence, were challenged to reflect on the future of the continent. This book presents the response to that challenge. In this book, the voices of a new generation of Africa are heard exploring the future from personal and diverse perspectives. The authors have enumerated the ills of Africa, analyzed the problems and explored the opportunities. Remarkably, despite the daunting nature of the challenges, they were all hopeful about the future. They provided their visions of the future, suggest numerous ideas on how to build a new Africa, and implored Africans to take responsibility for the transformation of the continent. Given the current emphasis on African renaissance and union, the ideas presented here could become the basis for a truly shared vision for the continent.
The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and affluent countries. This book focuses on the BOP markets in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.
This book is designed for two primary audiences - those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students. We develop the notion of bottom-up enterprises learned through practice in extreme, i.e., resource-constrained, settings. Sometimes, the most insightful lessons for all settings come from such discovery. The book begins with a journey of immersion and reflection in the first part, followed by explicit discussions of lessons learned in the second section. In the third and last part, we broaden the dialogue to include bottom-up applications to a variety of settings and operations. Even for those not working in subsistence marketplaces, there is significant value in understanding the implications of these bottom-up approaches to their own efforts. We illustrate a number of situations where our approaches have had impact in other domains.Finally, our sequencing here is bottom-up as well, beginning with a deep understanding of subsistence marketplaces, followed by the design of solutions and enterprise plans for them. After this, the discussion turns to lessons in running a bottom-up enterprise before moving on to the application of these lessons in a variety of contexts.There is an irony is writing a book about being bottom-up. The very act of writing about it is, in a sense, top-down. And so goes the dance between the bottom-up and the top-down that is detailed in this journey.
Remittances sent by African migrants have become an important source of external finance for countries in the Sub-Saharan African region. In many African countries, these flows are larger than foreign direct investment and portfolio debt and equity flows. In some cases, they are similar in size to official aid from multilateral and bilateral donors. Remittance markets in Africa, however, remain less developed than other regions. The share of informal or unrecorded remittances is among the highest for Sub-Saharan African countries. Remittance costs tend to be significantly higher in Africa both for sending remittances from outside the region and for within-Africa (South-South) remittance corridors. At the same time, the remittance landscape in Africa is rapidly changing with the introduction of new remittance technologies, in particular mobile money transfers and branchless banking. This book presents findings of surveys of remittance service providers conducted in eight Sub-Saharan African countries and in three key destination countries. It looks at issues relating to costs, competition, innovation and regulation, and discusses policy options for leveraging remittances for development in Africa.
Sustainable infrastructure development is vital for Africa s prosperity. And now is the time to begin the transformation. This volume is the culmination of an unprecedented effort to document, analyze, and interpret the full extent of the challenge in developing Sub-Saharan Africa s infrastructure sectors. As a result, it represents the most comprehensive reference currently available on infrastructure in the region. The book covers the five main economic infrastructure sectors information and communication technology, irrigation, power, transport, and water and sanitation. 'Africa s Infrastructure: A Time for Transformation' reflects the collaboration of a wide array of African regional institutions and development partners under the auspices of the Infrastructure Consortium for Africa. It presents the findings of the Africa Infrastructure Country Diagnostic (AICD), a project launched following a commitment in 2005 by the international community (after the G8 summit at Gleneagles, Scotland) to scale up financial support for infrastructure development in Africa. The lack of reliable information in this area made it difficult to evaluate the success of past interventions, prioritize current allocations, and provide benchmarks for measuring future progress, hence the need for the AICD. Africa s infrastructure sectors lag well behind those of the rest of the world, and the gap is widening. Some of the main policy-relevant findings highlighted in the book include the following: infrastructure in the region is exceptionally expensive, with tariffs being many times higher than those found elsewhere. Inadequate and expensive infrastructure is retarding growth by 2 percentage points each year. Solving the problem will cost over US$90 billion per year, which is more than twice what is being spent in Africa today. However, money alone is not the answer. Prudent policies, wise management, and sound maintenance can improve efficiency, thereby stretching the infrastructure dollar. There is the potential to recover an additional US$17 billion a year from within the existing infrastructure resource envelope simply by improving efficiency. For example, improved revenue collection and utility management could generate US$3.3 billion per year. Regional power trade could reduce annual costs by US$2 billion. And deregulating the trucking industry could reduce freight costs by one-half. So, raising more funds without also tackling inefficiencies would be like pouring water into a leaking bucket. Finally, the power sector and fragile states represent particular challenges. Even if every efficiency in every infrastructure sector could be captured, a substantial funding gap of $31 billion a year would remain. Nevertheless, the African people and economies cannot wait any longer. Now is the time to begin the transformation to sustainable development.