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When we wake up, many of us have some idea as to what the day may hold. Though not everything is planned; we have a degree of control; we have backup options; and we can see some event or destination on the horizon. We have dreams, aspirations, expectations for fulfillment. If something goes wrong, we probably have a support system in place. Many people throughout the world live without these certainties and margins of error. Those living below the poverty line encounter many extreme challenges. Yet they feel the awe of each new day. They feel the broadening of their minds. They feel the deep connections that lead them to care for others.Within these pages you will find amazing stories of people in subsistence contexts - stories of poverty, struggles, brilliance, ingenuity, character, and the enduring human spirit. Explore the lives of these individuals brought to the forefront in their own voices. Seek this experience and listen to Voices From Subsistence Marketplaces.
Perched atop the triumphant summit of Kilimanjaro stands a young man. A calm yet lively expression is spread across his face as his gaze travels over the boundless landscape beneath him. He has reached this summit many times before, yet his soul is still alive with the same thrill and vigor that this place has brought time and time again. This young man is Emanuel. A Maasai warrior and a Tanzanian citizen. He, like the others found in this book, has lived a life full of exploration, adversity, and passion. Only now, have their stories been able to gain a wider audience. This book is about those like Emanuel, whose voices are greatly limited by circumstance. They are individuals whom we have met in our work in various areas of east Africa. Their lives and provocative stories pull at the heart strings and serve to immerse us into an otherwise untold world. Whether it be refugees in the Nakivale settlement of Uganda, or rural pastoralist tribespeople, they deliver a unique perspective and lesson. Look through this window into their lives with Voices from Subsistence Marketplaces: East Africa. https://www.voiceseastafrica.com
The story told by The Persistence of Subsistence Agriculture begins 8,000 years ago as humans began using the land and weather to provide themselves with food, housing, and clothing. Productive farmers took care of most daily needs within the small conservative world in which they lived. This world organized around small-scale subsistence farming is ending as the ancient world of farmers has given away to that dominated by the modern marketplace. This book is about how the modern market world transformed these remote agricultural farmers. Waters uses diverse examples to illustrate how the modern market economy captured persistent subsistence farmers and forever altered life in 18th century Scotland, 19th century United States, 20th century Tanzania, and indeed, the entire modern world.
A engaging analysis of food production in the United States emphasizing that sustainable agricultural development is important to community health.
This book is designed for two primary audiences - those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students. We develop the notion of bottom-up enterprises learned through practice in extreme, i.e., resource-constrained, settings. Sometimes, the most insightful lessons for all settings come from such discovery. The book begins with a journey of immersion and reflection in the first part, followed by explicit discussions of lessons learned in the second section. In the third and last part, we broaden the dialogue to include bottom-up applications to a variety of settings and operations. Even for those not working in subsistence marketplaces, there is significant value in understanding the implications of these bottom-up approaches to their own efforts. We illustrate a number of situations where our approaches have had impact in other domains.Finally, our sequencing here is bottom-up as well, beginning with a deep understanding of subsistence marketplaces, followed by the design of solutions and enterprise plans for them. After this, the discussion turns to lessons in running a bottom-up enterprise before moving on to the application of these lessons in a variety of contexts.There is an irony is writing a book about being bottom-up. The very act of writing about it is, in a sense, top-down. And so goes the dance between the bottom-up and the top-down that is detailed in this journey.
In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.
Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.
Humanitarianism is in crisis: refugee numbers increase every year and humanitarian agencies are struggling to meet the needs of displaced people. In refugee camps all over the world, refugees are forced to secure their own access to energy and are provided with limited cooking resources and minimal electricity. Voices in the Dark draws upon a decade of original research to provide evidence on the energy lives of refugees. Focusing on refugee camps in Rwanda and Kenya, the book identifies that urgent change is required within humanitarian responses to forced migration and the climate crisis to ensure that future energy provision in displacement settings is sustainable, reliable and affordable for refugees.
This book focuses on the role of subsistence entrepreneurs in creating social and sustainable business opportunities on the global marketplace. Subsistence entrepreneurs use scarce resources to create new business opportunities, often in developing or emerging economies. In addition, subsistence entrepreneurship is increasingly being used as a way to facilitate market entry for small and medium-sized business enterprises that focus on collaborative innovation. The interdisciplinary contributions gathered here will expand readers’ understanding of the nature and characteristics of subsistence entrepreneurs, as well as the challenges they face. The central connection between subsistence, sustainability and social entrepreneurship is also explored.
The meat of wild species, referred to in this report as ‘wild meat’, is an essential source of protein and a generator of income for millions of forest-living communities in tropical and subtropical regions. However, unsustainable harvest rates currently