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The past two decades were among the most prosperous in history, with over a billion people lifted out of extreme poverty. Then 2020 hit, and, along with it, the coronavirus pandemic. The effect on economies will be extreme. What can small businesses do to survive the Covid-19 crisis? Business coach and author Douglas Kruger provides actionable answers, with a list of 50 practical ways your business can survive - and even thrive - during this time of uncertainty. Business survival entails a simple formula. You must achieve and maintain profits over costs. There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don't lose your head. Do these things well and you'll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth. Right now, owners of small businesses need every smart-cut they can find. Virus-proof Your Small Business provides no fewer than 50, including how to manage and safeguard your cash flow; get your head around the size of the challenge and begin thinking in productive ways; cut costs without cutting employment; use different channels to deliver the same offering; ensure that those who supply you, and those you serve, stay open too. An absolutely essential read for any small business owner in this challenging time.
The past two decades were among the most prosperous in history, with over a billion people lifted out of extreme poverty. Then 2020 hit, and, along with it, the coronavirus pandemic. The effect on economies will be extreme. What can small businesses do to survive the Covid-19 crisis? Business coach and author Douglas Kruger provides actionable answers, with a list of 50 practical ways your business can survive - and even thrive - during this time of uncertainty. Business survival entails a simple formula. You must achieve and maintain profits over costs. There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don't lose your head. Do these things well and you'll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth. Right now, owners of small businesses need every smart-cut they can find. Virus-proof Your Small Business provides no fewer than 50, including how to manage and safeguard your cash flow; get your head around the size of the challenge and begin thinking in productive ways; cut costs without cutting employment; use different channels to deliver the same offering; ensure that those who supply you, and those you serve, stay open too.
One in five small businesses fall victim to cybercrime each year. Cybercrime costs the global economy billions of dollars each year and is expected to continue to rise because small businesses are considered low-hanging fruit and easy prey for criminals. Inside You'll find practical, cost-effective ways to protect you, your clients' data, and your reputation from hackers, ransomware and identity thieves. You'll learn: -The truth about Windows updates and software patches -The 7 layers of security every small business must have -The top 10 ways hackers get around your firewall and anti-virus software -46 security tips to keep you safe and more.
Microsoft Press features the only comprehensive, solutions-based resource for both small business network service providers and their customers, with information on installing and administering BackOffice 4.5. CD offers templates for project-management and proposal-building tasks, HTML code and scripts, Microsoft Exchange Server, and Microsoft Small Business Server console.
For some small businesses, the security of their information, systems, and networks might not be a high priority, but for their customers, employees, and trading partners it is very important. The size of a small business varies by type of business, but typically is a business or organization with up to 500 employees. In the U.S., the number of small businesses totals to over 95% of all businesses. The small business community produces around 50% of our nation¿s GNP and creates around 50% of all new jobs in our country. Small businesses, therefore, are a very important part of our nation¿s economy. This report will assist small business management to understand how to provide basic security for their information, systems, and networks. Illustrations.
A complete, winning approach to the number one small business solution Do you have 75 or fewer users or devices on your small-business network? Find out how to integrate everything you need for your mini-enterprise with Microsoft's new Windows Server 2008 Small Business Server, a custom collection of server and management technologies designed to help small operations run smoothly without a giant IT department. This comprehensive guide shows you how to master all SBS components as well as handle integration with other Microsoft technologies. Focuses on Windows Server 2008 Small Business Server, an integrated server solution for small business, and part of the new Windows Essential Server Solutions Covers the essentials of SBS deployment and setup, as well as integration with Windows Server 2008, Microsoft SQL Server 2008, Microsoft Exchange Server 2007, Windows SharePoint Services 3.0, Windows Update Services 3.0, Web Server technologies, and Windows Live OneCare for Server Walks you step-by-step through instructions and practical applications and provides plenty of real-world examples to reinforce concepts Get the very most out of Windows Server 2008 SBS with this comprehensive guide.
The E-mail Virus Protection Handbook is organised around specific e-mail clients, server environments, and anti-virus software. The first eight chapters are useful to both users and network professionals; later chapters deal with topics relevant mostly to professionals with an emphasis on how to use e-mail filtering software to monitor all incoming documents for malicious behaviour. In addition, the handbook shows how to scan content and counter email address forgery attacks. A chapter on mobile code applications, which use Java applets and Active X controls to infect email and, ultimately, other applications and whole systems is presented. The book covers spamming and spoofing: Spam is the practice of sending unsolicited email to users. One spam attack can bring down an entire enterprise email system by sending thousands of bogus messages or "mailbombing," which can overload servers. Email spoofing means that users receive messages that appear to have originated from one user, but in actuality were sent from another user. Email spoofing can be used to trick users into sending sensitive information, such as passwords or account numbers, back to the spoofer. - Highly topical! Recent events such as the LoveBug virus means the demand for security solutions has never been higher - Focuses on specific safeguards and solutions that are readily available to users
This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue. Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency. Anna Manning—a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy. Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization. Databases for Small Business teaches non-techie entrepreneurs and professionals how to: Design a small business database from scratch Extract the maximum profit from your data Follow guidance on data protection law Effectively use data collection and data cleansing techniques Train staff to leverage your data