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Ey up, it's not only footie, pints and pies that are better up north - the humour also takes some beating. Whether it's comics like Peter Kay, Les Dawson and Victoria Wood, telly shows like Corrie and Open All Hours, or writers like Alan Bennett and Keith Waterhouse, the funniest and best-loved invariably hail from the land of perpetual drizzle (another thing they do better). This grand collection of northern wit is packed with these favourites and more. Likely lads and lippy lasses cast a wry eye on subjects close to the heart of every northerner, including - brass, grub, graft, courting, cricket, tittle-tattle and t'weather - adding up to a feast of northern hilarity.
'Geordies' is a celebration of North Eastern virtues, from the lovely countryside to the powerful cultural tradition. It covers the history and life blood of the region and looks at what makes the people of the North East what they are.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Besides providing a thorough overview of advances in the concept of identity in Translation Studies, the book brings together a variety of approaches to identity as seen through the prism of translation. Individual chapters are united by the topic and their predominantly cultural approach, but they also supply dynamic impulses for the reader, since their methodologies, level of abstraction, and subject matter differ. The theoretical impulses brought together here include a call for the ecology of translational attention, a proposal of transcultural and farcical translation and a rethinking of Bourdieu’s habitus in terms of František Miko’s experiential complex. The book also offers first-hand insights into such topics as post-communist translation practices, provides sociological insights into the role politics played during state socialism in the creation of fields of translated fiction and the way imported fiction was able to subvert the intentions of the state, gives evidence of the struggles of small locales trying to be recognised though their literature, and draws links between local theory and more widely-known concepts.
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