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The Ultimate Google Ads Training: Profit With Pay Per Click is a comprehensive guide that aims to help individuals and businesses maximize their profitability using Google Ads. This book covers various aspects of Google Ads, starting from the basics such as what Google Ads is and its benefits, to advanced strategies for scaling and expanding campaigns. The book begins by introducing readers to Google Ads and providing an understanding of the platform. It then dives into setting up a profitable campaign, covering topics such as campaign goals, keyword research and selection, and creating compelling ad copy. Readers will also learn about factors affecting ad rank and how to improve quality score, as well as targeting strategies including demographic, location, and behavioral targeting. Bidding and budgeting strategies are explored in detail to help readers optimize their Return on Investment (ROI). The importance of ad extensions for improved performance is emphasized, including sitelink, callout, and structured snippet extensions. Readers will also gain knowledge on monitoring and analyzing Google Ads performance, key performance metrics to track, and interpreting performance data. The book delves into conversion tracking and optimization, remarketing and display network strategies, mobile advertising best practices, YouTube advertising, A/B testing and campaign optimization, ad policies and compliance, and the use of Google AdWords Editor and automation tools. It concludes with guidance on scaling and expanding Google Ads campaigns. This Ultimate Google Ads Training provides a comprehensive foundation and practical tips to help readers navigate the intricacies of Google Ads and achieve profitable results for their online advertising endeavors.
Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you’re a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.
Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas.
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The New York Times bestselling book that presents all of the insights, tips, and strategies needed to make money—and lots of it—online. If you think you’ve missed the window of opportunity in the digital world, successful Internet entrepreneur Marc Ostrofsky says otherwise. Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You’ll learn hundreds of ways to make money online with sites like Facebook, Twitter, and LinkedIn as well as ways to profit from domain names and digitally based products. Now is the time to change your ideas about making money, accumulating wealth, and taking control of your financial future. Let Marc Ostrofsky show you the way in Get Rich Click!
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Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.
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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.