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As we go through life we regularly make decisions that affect us, our lives, and the lives of others. We are susceptible to a variety of powerful, subtle, and sometimes subconscious influences from people, groups of people, and other sources. Family, friends, educators, co-workers, the news and social media, education and entertainment sources, marketing, culture, and religion are among the many influences. These influences can and do affect our beliefs, our behaviour, and our decisions. Even the simplest decisions such as the choices we make at the grocery store to life-and-death decisions can be influenced by these external forces.We are bombarded with data and information on a daily basis. But how do we know if the information is reliable and whether or not the sources are credible? How do we know if what we perceive to be true is actually truth? How do we weed out the half-truths, deceit, fiction and theory from what we know and / or believe to be true? How do we determine if we are being manipulated by some personal, corporate, social, or political agenda? Can we trust the news media or any information being provided to us by computer algorithms through today's high tech devices? Should we have cause for concern? The short answer is a definite YES. We can be deceived without even knowing that there is deceit at play.Truth Decoded takes a look at life as we know and understand it. This book discusses some fundamental elements of life, and it examines many different aspects of the human condition. Truth Decoded delves into why truth is becoming an increasingly rare commodity in today's world. Find out who and what are behind this determined effort to hide truth. After reading this book you may well begin to view the world and the people around you with a different lens and be better prepared for what lies ahead.
Da Vinci Codeis a modern-day publishing phenomenon. With millions of copies in print, it is the most popular adult novel of the 21st Century. In an introductory note, author Dan Brown tells us that “all descriptions of documents and secret rituals . . . are accurate.” But are they? Many scholars and theologians have attacked the book and the “facts” on which it is based. Some claim that Brown is anti-Catholic. Book clubs, reading groups, dedicated web-sites and countless reviews and articles in magazines and newspapers worldwide have fueled the fire, makingDa Vinci Codenot only the most successful book of its kind ever, but also the most controversial. Now Martin Lunn, an expert historian, reveals the truth behind Dan Brown’s research. The reality of Catholic offshoot Opus Dei . . . the hard facts about the bloodline of Christ and King David . . . the origins of the Knights Templar and the infamous Priory of Sion . . . the secrets of Temple Church and Rosslyn Cathedral . . . the real Saunière . . . the mysteries of Rennes-le-Château and much more. Da Vinci Code Decodedalso provides an exhaustive tour of the locations visited by the novel’s characters: The Louvre Museum, l’Eglise de Saint-Sulpice and Rue Haxo in Paris; Château Villette; Temple Church; Westminster Abbey; Newton’s tomb; Chapter House; St. Faith’s Chapel; Rosslyn Chapel and many others. Martin Lunnis a recognized expert in the Davidic bloodline and other issues presented inDa Vinci Code. He has a masters degree in history and an extensive background in journalism. He has lived throughout the Far and Middle East, the US and several countries in Europe, currently residing in Barcelona. He is also Grand Master of the Dragon Society, founded originally in 1408 by King Sigismund of Hungary.
Life. A vast, swirling ocean of experiences, emotions, and connections. We navigate it blindly at times, guided by instinct and societal expectations. But what if there was a way to understand it better? To decipher the hidden messages and unlock its secrets? "The Decoded Life" embarks on this audacious quest. We will delve into the fundamental aspects of human existence, exploring the why behind our actions, the science behind our emotions, and the stories lace into our experiences. This exploration promises not just a map, but a revelation - a deeper understanding of ourselves and the world that dances around us. It is an invitation to shed the autopilot, to step off the well-worn path, and commence on a voyage of self-discovery. This book is for anyone who has ever yearned to understand themselves and the world a little bit better. Through personal anecdotes and philosophical exploration, this book offers a roadmap for navigating the complexities of life. It's a quest for self-discovery, a chance to decipher the code that governs our thoughts, feelings, and actions. "The Decoded Life" doesn't claim to have all the answers (although, wouldn't that be nice?). Instead, it offers an exciting adventure into the world of human existence. This is not merely a book; it is a decoder ring for the symphony of existence itself.
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approach Take a closer look at the Ferrero neuroscience study that supports JTBD See updated and relevant case studies of JTBD at work Discover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.
Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.
Hip Hop - you already know the history, now uncover the mystery. Warning! This book is not for everyone. If you feel that there's nothing wrong with the current state of Hip Hop, then this book is not for you. If you feel that gangsta rap, pimpin hos, violence, drugs, thug activity, and half naked women in videos have elevated Hip Hop as an art form; then this book is definitely not for you. If, on the other hand, you feel that listening to the same songs over and over on the radio that are laced with negative lyrics, watching soft porn or graphically violent videos, while reading the watered down Hip Hop magazines that endorse this way of life has shaped the minds of our youth, and are collectively being used as part of a mind control operation to mentally and spiritually enslave our future generations; then welcome to... "Hip Hop Decoded:" From Its Ancient Origin to Its Modern Day Matrix.
Who is God 'The Creator'? YOU ARE. YOU are the creator of genetic programmes and the instigator of evolution. The True Bible is for all those who question life. It is a book for those who seek answers to why humans came into existence and what our purpose is. The True Bible challenges and disrupts many perceived 'knowns'. 1. It challenges and disrupts what is known of religion and existing holy scriptures.2. It challenges and disrupts what is known of God and Jesus.3. It challenges and disrupts what is known of so-called 'miracles' and 'healing'. The bible in its current form is not the truth. Humans have been selective and manipulative in the messages contained therein. The words have been manipulated through a wayward desire to incite fear/restriction and thus gain power and control - by the few, over the many. The messages in the existing 'holy scriptures' tell a story of genetic evolution.The messages are symbolised and repeated in every story contained in these scriptures. The existing 'bible' is not a 'history' book or a 'holy' book. It is a book of 'science'. The True Bible aligns religion with science - in a way that has never been done before. The existing bible has been decoded and is now revealed to all. Be prepared to read with an open mind. Now you will see for yourself what the 'true' messages are - coded and hidden in the 'holy scriptures'. This is a time of evolution and revolution. The True Bible is your 'map' - the matrix to guide you through these times. Part One - The Old Parables Decoded 1. The Book of Genesis decoded 2. The Book of Exodus decoded 3. The Book of Job decoded 4. The Book of Matthew decoded 5. The Book of Revelation decodedPart Two - The Bridge1. Death and Re-birth 2. Pearls of Wisdom 3. Learned Lessons in the Human Consciousness 4. Family 'Ties' 5. Knowing What Creative Minds Should Release 6. Reflections 7. Transition Part Three - The New Parables1. Rescuing True Self 2. Balancing True Self 3. Freeing True Self 4. Believing in True Self 5. Expanding True Self 6. Igniting True Self 7. Transforming True Self The Alpha and Omega
Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)