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This book has evolved out of roughly ve years of working on computing with social trust. In the beginning, getting people to accept that social networks and the relationships in them could be the basis for interesting, relevant, and exciting c- puter science was a struggle. Today, social networking and social computing have become hot topics, and those of us doing research in this space are nally nding a wealth of opportunities to share our work and to collaborate with others. This book is a collection of chapters that cover all the major areas of research in this space. I hope it will serve as a guide to students and researchers who want a strong introduction to work in the eld, and as encouragement and direction for those who are considering bringing their own techniques to bear on some of these problems. It has been an honor and privilege to work with these authors for whom I have so much respect and admiration. Thanks to all of them for their outstanding work, which speaks for itself, and for patiently enduringall my emails. Thanks, as always, to Jim Hendler for his constant support. Cai Ziegler has been particularly helpful, both as a collaborator, and in the early stages of development for this book. My appreciation also goes to Beverley Ford, Rebecca Mowat and everyone at Springer who helped with publication of this work.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
One of the major problems in the development of virtual societies, in particular in electronic commerce and computer-mediated interactions in organizations, is trust and deception. This book provides analyses by various researchers of the different types of trust that are needed for various tasks, such as facilitating on-line collaboration, building virtual communities and network organizations, and even the design of effective and user-friendly human-computer interfaces. The book has a multi-disciplinary character providing theoretical models of trust and deception, empirical studies, and practical solutions for creating trust in electronic commerce and multi-agent systems.
Written for both scholars and practitioners, this volume focuses on the design, management, use and impacts of Virtual Communities (VCs) from technological, social and economic perspectives. It brings together peer-reviewed research articles that give an in-depth review of the state-of-the-art practices, and also shows opportunities for research and practice in and around VCs.
Covers the development, design, and utilization of virtual organizations and communities and the resulting impact of these venues.
Twenty historical case studies reveal how communication technology allows people to trust one another while mobilizing around a shared cause. Bloggers in India used social media and wikis to broadcast news and bring humanitarian aid to tsunami victims in South Asia. Terrorist groups like ISIS pour out messages and recruit new members on websites. The Internet is the new public square, bringing to politics a platform on which to create community at both the grassroots and bureaucratic level. Drawing on historical and contemporary case studies from more than ten countries, Irene S. Wu’s Forging Trust Communities argues that the Internet, and the technologies that predate it, catalyze political change by creating new opportunities for cooperation. The Internet does not simply enable faster and easier communication, but makes it possible for people around the world to interact closely, reciprocate favors, and build trust. The information and ideas exchanged by members of these cooperative communities become key sources of political power akin to military might and economic strength. Wu illustrates the rich world history of citizens and leaders exercising political power through communications technology. People in nineteenth-century China, for example, used the telegraph and newspapers to mobilize against the emperor. In 1970, Taiwanese cable television gave voice to a political opposition demanding democracy. Both Qatar (in the 1990s) and Great Britain (in the 1930s) relied on public broadcasters to enhance their influence abroad. Additional case studies from Brazil, Egypt, the United States, Russia, India, the Philippines, and Tunisia reveal how various technologies function to create new political energy, enabling activists to challenge institutions while allowing governments to increase their power at home and abroad. Forging Trust Communities demonstrates that the way people receive and share information through network communities reveals as much about their political identity as their socioeconomic class, ethnicity, or religion. Scholars and students in political science, public administration, international studies, sociology, and the history of science and technology will find this to be an insightful and indispensable work.
With such easy access to the Internet and the opportunity for organizations to reach other organizations and individuals around the world faster and more efficiently, modern organizations are rapidly becoming a part of the virtual community. This book presents a comprehensive collection of research works that describe such organizations, the policies and practices that they have implemented and challenges that they have faced throughout their adaptation to the virtual world.
Howard Rheingold tours the "virtual community" of online networking. Howard Rheingold has been called the First Citizen of the Internet. In this book he tours the "virtual community" of online networking. He describes a community that is as real and as much a mixed bag as any physical community—one where people talk, argue, seek information, organize politically, fall in love, and dupe others. At the same time that he tells moving stories about people who have received online emotional support during devastating illnesses, he acknowledges a darker side to people's behavior in cyberspace. Indeed, contends Rheingold, people relate to each other online much the same as they do in physical communities. Originally published in 1993, The Virtual Community is more timely than ever. This edition contains a new chapter, in which the author revisits his ideas about online social communication now that so much more of the world's population is wired. It also contains an extended bibliography.