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Navigating the changing tides of marketing with this 20 page, magazine-style publication filled with trends, topics and techniques critical to your business. Topics cover adapting to shifting buying behaviors, taking trade shows to the next level with digital integration, video marketing strategies that boost ROI, state of retail in the middle market and tackling compliance without sacrificing customer experience. Download your copy right now!
The Trends Summer Reader is an information-rich magazine-style publication featuring interviews with middle-market business leaders on big data, enterprise marketing, brand transformation, brand management and more. Take a deep dive into the information that will position you for success in 2019 and beyond!
From journalist, fashionista, and clothing resale expert Elizabeth L. Cline, “the Michael Pollan of fashion,”* comes the definitive guide to building an ethical, sustainable wardrobe you'll love. Clothing is one of the most personal expressions of who we are. In her landmark investigation Overdressed: The Shockingly High Cost of Cheap Fashion, Elizabeth L. Cline first revealed fast fashion’s hidden toll on the environment, garment workers, and even our own satisfaction with our clothes. The Conscious Closet shows exactly what we can do about it. Whether your goal is to build an effortless capsule wardrobe, keep up with trends without harming the environment, buy better quality, seek out ethical brands, or all of the above, The Conscious Closet is packed with the vital tools you need. Elizabeth delves into fresh research on fashion’s impacts and shows how we can leverage our everyday fashion choices to change the world through style. Inspired by her own revelatory journey getting off the fast-fashion treadmill, Elizabeth shares exactly how to build a more ethical wardrobe, starting with a mindful closet clean-out and donating, swapping, or selling the clothes you don't love to make way for the closet of your dreams. The Conscious Closet is not just a style guide. It is a call to action to transform one of the most polluting industries on earth—fashion—into a force for good. Readers will learn where our clothes are made and how they’re made, before connecting to a global and impassioned community of stylish fashion revolutionaries. In The Conscious Closet, Elizabeth shows us how we can start to truly love and understand our clothes again—without sacrificing the environment, our morals, or our style in the process. *Michelle Goldberg, Newsweek/The Daily Beast
The publishing phenomenon of summer reading, often focused on novels set in vacation destinations, started in the nineteenth century, as both print culture and tourist culture expanded in the United States. As an emerging middle class increasingly embraced summer leisure as a marker of social status, book publishers sought new market opportunities, authors discovered a growing readership, and more readers indulged in lighter fare. Drawing on publishing records, book reviews, readers' diaries, and popular novels of the period, Donna Harrington-Lueker explores the beginning of summer reading and the backlash against it. Countering fears about the dangers of leisurely reading—especially for young women—publishers framed summer reading not as a disreputable habit but as a respectable pastime and welcome respite. Books for Idle Hours sheds new light on an ongoing seasonal publishing tradition.
In this instant New York Times bestseller and “multigenerational narrative that’s nothing short of brilliant” (People), two sisters’ lives from the 1950s to the present are explored as they struggle to find their places—and be true to themselves—in a rapidly evolving world from #1 New York Times bestselling author Jennifer Weiner. Jo and Bethie Kaufman were born into a world full of promise. Growing up in 1950s Detroit, they live in a perfect “Dick and Jane” house, where their roles in the family are clearly defined. Jo is the tomboy, the bookish rebel with a passion to make the world more fair; Bethie is the pretty, feminine good girl, a would-be star who enjoys the power her beauty confers and dreams of a traditional life. But the truth ends up looking different from what the girls imagined. Jo and Bethie survive traumas and tragedies. As their lives unfold against the background of free love and Vietnam, Woodstock and women’s lib, Bethie becomes an adventure-loving wild child who dives headlong into the counterculture and is up for anything (except settling down). Meanwhile, Jo becomes a proper young mother in Connecticut, a witness to the changing world instead of a participant. Neither woman inhabits the world she dreams of, nor has a life that feels authentic or brings her joy. Is it too late for the women to finally stake a claim on happily ever after? In “her most sprawling and intensely personal novel to date” (Entertainment Weekly), Jennifer Weiner tells a “simply unputdownable” (Good Housekeeping) story of two sisters who, with their different dreams and different paths, offer answers to the question: How should a woman be in the world?
Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.
How do we inspire students to love reading and discovery? In Passionate Readers: The Art of Reaching and Engaging Every Child, classroom teacher, author, and speaker Pernille Ripp reveals the five keys to creating a passionate reading environment. You’ll learn how to... Use your own reading identity to create powerful reading experiences for all students Empower your students and their reading experience by focusing on your physical classroom environment Create and maintain an enticing, well-organized, easy-to-use classroom library; Build a learning community filled with choice and student ownership; and Guide students to further develop their own reading identity to cement them as life-long, invested readers. Throughout the book, Pernille opens up about her own trials and errors as a teacher and what she’s learned along the way. She also shares a wide variety of practical tools that you can use in your own classroom, including a reader profile sheet, conferring sheet, classroom library letter to parents, and much more. These tools are available in the book and as eResources to help you build your own classroom of passionate readers.
More than simply a vital collection development tool, this book can help librarians help young adults grow into the kind of independent readers and thinkers who will flourish at college.
Summer schools serve multiple purposes for students, families, educators, and communities. The current demand for summer programs is driven by changes in American families and by calls for an educational system that is competitive globally and embodies higher academic standards. This monograph details a research synthesis that uses both meta-analytic and narrative procedures to integrate the results of 93 evaluations of summer schools. These and other findings are then examined for their implications for future research, public policy, and implementation of summer programs.
All's faire in love and war for two sworn enemies who indulge in a harmless flirtation in a laugh-out-loud rom-com from debut author Jen DeLuca. Emily knew there would be strings attached when she relocated to the small town of Willow Creek, Maryland, for the summer to help her sister recover from an accident, but who could anticipate getting roped into volunteering for the local Renaissance Faire alongside her teenaged niece? Or that the irritating and inscrutable schoolteacher in charge of the volunteers would be so annoying that she finds it impossible to stop thinking about him? The faire is Simon's family legacy and from the start he makes clear he doesn't have time for Emily's lighthearted approach to life, her oddball Shakespeare conspiracy theories, or her endless suggestions for new acts to shake things up. Yet on the faire grounds he becomes a different person, flirting freely with Emily when she's in her revealing wench's costume. But is this attraction real, or just part of the characters they're portraying? This summer was only ever supposed to be a pit stop on the way to somewhere else for Emily, but soon she can't seem to shake the fantasy of establishing something more with Simon or a permanent home of her own in Willow Creek.