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This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model analyses of Victorian media (e.g., theater, advertising, books, games, newspapers) alongside the technological, economic, and cultural conditions under which they emerged in the Anglophone world. By exploring engagement tactics and forms of audience participation, the book affords insight into the role that social agents – e.g., individual authors, publishing houses, theatre show producers, lithograph companies, toy manufacturers, newspaper syndicates, or advertisers – played in the production, distribution, and consumption of Victorian media. It considers such examples as Sherlock Holmes, Kewpie Dolls, media forms and practices such as cut-outs, popular lectures, telephone conversations or early theater broadcasting, and such authors as Nellie Bly, Mark Twain, and Walter Besant, offering insight into the variety of transmedia practices present in the long nineteenth century. The book brings together methods and theories from comics studies, communication and media studies, English and American studies, narratology and more, and proposes fresh ways to think about transmediality. Though the target audiences are students, teachers, and scholars in the humanities, the book will also resonate with non-academic readers interested in how media contents are produced, disseminated, and consumed, and with what implications.
This book is a study of how transfictional and transmedia storytelling emerges in the nineteenth century and how the period’s receptive practices anticipate the receptive practices of fandom and transmedia storytelling franchises in the twentieth and twenty-first centuries. The central claim is that the serialized, periodical, and dramatic media environment of the late eighteenth century through the nineteenth century in Great Britain trained audiences to perceive the continuous identity of characters and worlds across disparate texts, illustrations, plays, and songs by creators other than the earliest originating author. The book contributes to fan studies, transmedia studies, and nineteenth-century periodical studies while also interrogating the nature of fictional character.
Medicine and Mobility in Nineteenth-Century British Literature, History, and Culture analyses the cultural and literary histories of medicine and mobility as entangled processes whose discourses and practices constituted, influenced, and transformed each other. Presenting case studies of novels, poetry, travel narratives, diaries, ship magazines, skin care manuals, asylum records, press reports, and various other sources, its chapters identify and discuss diverse literary, historical, and cultural texts, contexts, and modes in which medicine and mobility intersected in nineteenth-century Britain, its empire, and beyond, whereby they illustrate how the paradigms of mobility studies and the medical humanities can complement each other.
This volume explores the politics and poetics of Victorian surfaces in their manifold manifestations. In so doing, it examines various cultural products ‘as they are’ and highlights the art of surface composition in the Victorian era as well as the socio-cultural ramifications of the preoccupation with the exterior. By closely reading the various surfaces materialising in Victorian literature and culture, the individual contributions explore the dialectics of surface and depth in Victorian (and Neo-Victorian) cultures as well as the legibility of surfaces. They look into the surfaces of literary narratives, paintings, and film but also into natural surfaces such as skin or bark. Each chapter foregrounds what is present rather than absent in a text, while also paying attention to the surfaces that become manifest on the diegetic level of the text, be they cloth, landscapes, or human bodies or faces. This is an open access book.
This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape where reaching a large global audience may be easy but communicating with a decisive and engaged public is more difficult. This challenge is arguably toughest for communicators who work to engage a public with reality rather than escape. The chapters in this volume outline the pedagogy and practice of design, empathy research methods for story development, transmedia logics for socially-concerned stories, development of community engagement and the embrace of collective narrative, art and science research collaboration, the role of mixed and virtual reality in prosocial communication, ethical audience targeting, and user experience testing for storytelling campaigns. Each broad topic includes case examples and full case studies of each stage in production. Offering a detailed exploration of a fast-emerging area, this book will be of great relevance to researchers and university teachers of socially-concerned transmedia storytelling in fields such as journalism, documentary filmmaking, education, and activism.
Transmedia Character Studies provides a range of methodological tools and foundational vocabulary for the analysis of characters across and between various forms of multimodal, interactive, and even non-narrative or non-fictional media. This highly innovative work offers new perspectives on how to interrelate production discourses, media texts, and reception discourses, and how to select a suitable research corpus for the discussion of characters whose serial appearances stretch across years, decades, or even centuries. Each chapter starts from a different notion of how fictional characters can be considered, tracing character theories and models to approach character representations from perspectives developed in various disciplines and fields. This book will enable graduate students and scholars of transmedia studies, film, television, comics studies, video game studies, popular culture studies, fandom studies, narratology, and creative industries to conduct comprehensive, media-conscious analyses of characters across a variety of media.
Transmedia Narratives for Cultural Heritage focuses on theoretical approaches to the analysis and creative practice of developing non-fiction digital transmedia narratives in the rapidly growing cultural heritage sector. This book applies a media-focused transdisciplinary approach to understand the conventions of emerging digital narrative genres. Considering digital media’s impact on narrative creation and reception, the approach, namely remixed transmedia, can aid practitioners in creating strategic non-fiction narratives for cultural heritage. These creations also need to be evaluated and a digital-media focused ‘ludonarrative toolkit’ allows for the critical analysis of the composition and public participation in interactive digital narratives. This toolkit is applied and exemplified in genres including virtual museums, serious games, and interactive documentaries. The book also includes a seven-phase theoretical framework that can assist future creators (and project managers) of non-fiction transmedia ‘mothership’ narratives; and a methodology (based on ‘big data analysis’) for how to invent new cultural heritage narratives through bottom-up remixing that allows for public inclusion. Two transnational case studies on the 11 UNESCO World Heritage Australian Convict Sites and the Irish National Famine Way demonstrate the seven-phase framework’s applicability. As many scholars across disciplines are increasingly creating digital narratives on historical topics for public consumption in various forms, the theoretical foundations and practical project management framework will be useful for scholars and project teams in the domains of transmedia studies, interactive narratives, cultural heritage, media studies, comparative literature, and journalism.
This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superheroes. The author employs a combination of research methodologies, including close reading of transmedia texts and interviews with transmedia storytellers and audiences, to better understand the way in which diverse cultures are employed as agents of multiplicity in transmedia narratives. The book addresses both commercial franchises such as superhero narratives, as well as smaller indie projects, in an attempt to elucidate the way in which key cultural symbols and concepts are utilized by writers, designers, and producers, and how these narrative choices affect audiences – both those who identify as members of the culture being represented and those who do not. Case studies include fan fiction based on Marvel’s Black Panther (2018), fan fiction and art created for the Moana (2016) and Mulan (2020) films, and creations by both U.S.-based and international indie comics artists and writers. This book will appeal to scholars and students of new media, narrative theory, cultural studies, sociocultural anthropology, folkloristics, English/literary studies, and popular culture, transmedia storytelling researchers, and both creators and fans of superhero comics.
Tracing the genre through fiction, visual art, film and videogames from the 1980s to the present, this book offers a comprehensive exploration of the intersection between neo-Victorianism, urban spaces and Steampunk. Characterised by its interplay between past and present and its anachronistic retro-speculation, Neo-Victorian-infused Steampunk remixes modern collective memory to produce a re-imagined vision of Victorian London. Investigating how Steampunk's re-calibrated Londons both source from and subvert Victorian discourse about the city, Steampunk London offers a deeper understanding of how a popular cultural memory of the Victorian past is shaped and transmitted in light of present-day identity politics. Covering key themes including retrofuturism, gender and sexuality, colonialism and postcolonialism, it considers such ideas as how early Steampunk synthesizes Victorian urban ethnography; how Victorian urban Gothic shapes shared transmedia memory to challenge reactionary, nostalgic meta-narratives; how Steampunk video games mobilize urban space as an immersive storytelling device with cities open to play; and how Steampunk interprets the modern metropolis as an opportunity for feminist and queer agency. Through examination of Victorian-era writers from Charles Dickens to Arthur Conan Doyle, the book digs into works of fiction and media alike, looking at The Difference Engine, Soulless, and The League of Extraordinary Gentlemen, From Hell, Guy Ritchie's Sherlock Holmes, cyberpunk classic Blade Runner, and Assassin's Creed: Syndicate and The Order 1886. An important intervention in the study of steampunk, Helena Esser demonstrates how the works explored invite participatory consumption and considers the genre's potential- and failures- to interrogate and challenge our relationship with the Victorian past.
This significant contribution to the study of the live and recorded broadcasting of stage plays focuses on National Theatre Live a decade after its launch in 2009. Assessing livecasting through the concepts of spectacle, materiality and engagement, it examines the role played by audiences in livecasting. Illustrated by in-depth analyses of recent NT Live shows, including A Midsummer Night's Dream (2019), Antony and Cleopatra (2018) and Small Island (2019), the book is complemented by insights from practitioners involved in the making of the livecasts. Finally, livecasting is contextualized within recently emerged forms of Covidian (virtual) theatre during the pandemic in order to offer some thoughts on the future of the genre of theatrical performance. Combining lively analyses of recent theatre performances with auto-ethnographic accounts, Heidi Lucja Liedke turns to 20th-century thinkers such as Walter Benjamin and Bertolt Brecht in order to understand livecasting's place in a continuum of developments taking place on the borders of media, film and performance for the past 100 years. As well as embedding livecasting in its historical context of 19th-century electrophone technology, Liedke assesses its position in contemporary discourses on the meaning of theatre for spectators in the pre- and post-pandemic moment, and points towards the form's future.