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This book offers insights into the translation and adaptation of illustrated texts in an era in which visual texts are perceived as a dominant perceptual frame for interpreting social and cultural phenomena. Using source texts including illustrated books, comics, graphic novels and animated films, the authors analyze their translations and adaptations to address the works as multimodal entities, in which even the replacement of one component affects the entire whole. Interviews with the artists - writers, illustrators and animators - will shed more light on the observations. This volume’s unique focus on the visual mode and the impact of its replacement on the multimodal whole is a topic that has not attracted as much attention as the translation of the verbal component, and will appeal to students and researchers of translation and adaptation, popular culture, media and communication, and children’s literature alike.
Translating Picturebooks examines the role of illustration in the translation process of picturebooks and how the word-image interplay inherent in the medium can have an impact both on translation practice and the reading process itself. The book draws on a wide range of picturebooks published and translated in a number of languages to demonstrate the myriad ways in which information and meaning is conveyed in the translation of multimodal material and in turn, the impact of these interactions on the readers’ experiences of these books. The volume also analyzes strategies translators employ in translating picturebooks, including issues surrounding culturally-specific references and visual and verbal gaps, and features a chapter with excerpts from translators’ diaries written during the process. Highlighting the complex dynamics at work in the translation process of picturebooks and their implications for research on translation studies and multimodal material, this book is an indispensable resource for students and researchers in translation studies, multimodality, and children’s literature.
Communicate with your non-English speaking patients even when no translator is available--you just have to flip pages and point! McGraw-Hill's Medical Translation Visual Phrasebook provides you with the tools you need to communicate in the 20 most commonly spoken languages in the U.S.--with no foreign language knowledge required. The cards feature close-ended questions that are designed so that non-English speaking patients can respond with a simple head nod, a "yes" or "no" response, or by pointing to a simple diagram. Each assessment fits on one page, so you don't have to flip back and forth for what you need. This unique product is the only multi-lingual pocket medical reference of its kind--and the only one you'll need when a critical situation arises. Conveniently sized, easy-to-use product features spiral binding and close-ended questions for quick and easy communication No prior foreign language knowledge needed to communicate basic medical information in 20 different languages Includes Arabic, Chinese, French, German, Greek, Haitian Creole, Hebrew, Hindi, Italian, Japanese, Korean, Persian, Polish, Portuguese, Russian, Serbo-Croatian, Spanish, Tagalog, Urdu, and Vietnamese
The book highlights how the signs of fashion showcase stories, hybridations, forms of feeling, from the classics of fashion in cinema, to fashion as cultural tradition in the global world, to digital media. Based on a strong socio-semiotic method (Barthes, The Language of Fashion is the main reference), the book crosses some of the main aspects of the contemporary culture of the clothed body: from time and space, to gender, to fashion as cultural translation, to the narratives included in the media convergence of our age. According to Jurji Lotman, fashion introduces the dynamic principle into seemingly inert spheres of the everyday. Fashion’s unexpected function of overturning received meaning is conveyed through its collocation within the dynamic storehouse of what Lotman calls the “sphere of the unpredictable.” In this horizon, the concept of fashion as a worldly system of sense (Benjamin) generates different “worlds” through its signs.
This book looks to expand the definition of translation in line with Susan Bassnett and David Johnston’s notion of the “outward turn”, applying this perspective to contemporary art to broaden the scope of how we understand translation in today’s global multisemiotic world. The book takes as its point of departure the idea that texts are comprised of not only words but other semiotic systems and therefore expanding our notions of both language and translation can better equip us to translate stories told via non-traditional means in novel ways. While the “outward turn” has been analyzed in literature, Vidal directs this spotlight to contemporary art, a field which has already engaged in disciplinary connections with Translation Studies. The volume highlights how the unpacking of such connections between disciplines encourages engagement with contemporary social issues, around identity, power, migration, and globalization, and in turn, new ways of thinking and bringing about wider cultural change. This innovative book will be of interest to scholars in translation studies and contemporary art.
Situations of conflict offer special insights into the history of the interpreter figure, and specifically the part played in that history by photographic representations of interpreters. This book analyses photo postcards, snapshots and press photos from several historical periods of conflict, associated with different photographic technologies and habits of image consumption: the colonial period, the First and Second World War, and the Cold War. The book’s methodological approach to the "framing" of the interpreter uses tools taken primarily from visual anthropology, sociology and visual syntax to analyse the imagery of the modern era of interpreting. By means of these interpretative frames, the contributions suggest that each culture, subculture or social group constructed its own representation of the interpreter figure through photography. The volume breaks new ground for image-based research in translation studies by examining photographic representations that reveal the interpreter as a socially constructed category. It locates the interpreter’s mediating efforts at the core of the human sciences. This book will be of interest to researchers and advanced students in translation and interpreting studies, as well as to those working in visual studies, photography, anthropology and military/conflict studies.
This ground-breaking study of the Caribbean's iconography traces the history of visual representations of the region,as perceived by outsider and insider alike, over the last five hundred years. It circles the Caribbean while focusing on Haiti, Jamaica, Trinidad, and Barbados, tracing the parameters drawn on each society by the colonial encounter and drawing from the methodologies and material of history, literature, art, gender, and cultural studies.
Since early Christianity, wood, earth, water and stone were taken from loca sancta to signify them elsewhere. Unlike textual or visual representations, natural materials not only represent the Holy Land; they are part of it. This book examines the processes of their sanctification and how, although inherently abstract, they become charged with meaning.
Translating Children’s Literature is an exploration of the many developmental and linguistic issues related to writing and translating for children, an audience that spans a period of enormous intellectual progress and affective change from birth to adolescence. Lathey looks at a broad range of children’s literature, from prose fiction to poetry and picture books. Each of the seven chapters addresses a different aspect of translation for children, covering: · Narrative style and the challenges of translating the child’s voice; · The translation of cultural markers for young readers; · Translation of the modern picture book; · Dialogue, dialect and street language in modern children’s literature; · Read-aloud qualities, wordplay, onomatopoeia and the translation of children’s poetry; · Retranslation, retelling and reworking; · The role of translation for children within the global publishing and translation industries. This is the first practical guide to address all aspects of translating children’s literature, featuring extracts from commentaries and interviews with published translators of children’s literature, as well as examples and case studies across a range of languages and texts. Each chapter includes a set of questions and exercises for students. Translating Children’s Literature is essential reading for professional translators, researchers and students on courses in translation studies or children’s literature.
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion