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Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
Studies of online public access catalog use have shown that failure rates of 40 percent are common, advanced features (series searches, Boolean searches, and call number browsing, etc.) aren't used heavily, and about 20 percent of all failed searches are due to misspellings and typographical errors.The emphasis of this work is on user behavior, rather than attitudes, wishes and comments. Problems with the use of online catalogs are identified, and potential solutions examined. Also included is a classified, annotated bibliography.
Coyle's articulate treatment of the issues at hand helps bridge the divide between traditional cataloging practice and the algorithmic metadata approach, making this book an important resource for both LIS students and practitioners.
Cutting-edge information about providing access to research library users The ultimate goal of librarians is to provide comprehensive informational access to library users. Portals and Libraries provides an in-depth look at various libraries’ challenges and the cutting-edge technology used in providing high-quality electronic access to users through portal systems. Respected authorities detail efforts to build a new kind of search and retrieval system that includes access to the Web as well as other vital collections and academic resources. The book discusses the implementation of access systems and their supporting technology, and spotlights strategies designed to encourage quality system-user feedback, increase the cooperation and diligence of staff, and more. Portals and Libraries comprehensively reviews library portals from their roots to their current state, with a look at assorted products, their implementation issues, and each one’s advantages and shortcomings. The overall state of the portal system today as well as where it is heading in the future is examined in detail. The book also provides the ARL Scholars Portal Working Group Final Report from May 2002 summarizing the group’s work from its inception, and includes their recommendations of key portal features and needed functions. The text includes helpful screenshots, useful descriptive figures, and extensive references. Portals and Libraries discusses: the history of library portals the MyLibrary@NCState Web portal after five years of use “Portals to the World” Library of Congress guide to Web resources the role integrated library systems will play in the future of portals features and services to be added to library portals for greater success portal technologies—their structures and functioning planning portal implementation online catalogs usability testing and interface design nine key issues that will impact the future of portal development Portals and Libraries is crucial reading for library educators and students, college and research librarians in reference, library system professionals, and technical services professionals focused on applying cutting-edge technology to library services.
Understand better how the role of ER librarian has changed through the years The advent of online information has not only changed tremendously the way that resources are stored and accessed, but has caused the evolution of the library and information science profession itself. Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles takes a comprehensive look at the position of electronic resources (ER) librarians, the other people who work with e-content, what training and skills are needed, the managing of e-resources, and what the proliferation of online information means for the future of libraries. Respected experts provide a timely broad-based analysis of the impact of the digital age on the profession, libraries, and the people in libraries who manage the information. Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles is a concise and informative signpost on the way the library profession has responded to the advent of the digital information age. This revealing volume explores where these professionals have gained their knowledge and skills, what initiatives they have undertaken and made manifest, how do or don’t e-resources fit in the scope of the traditional work that is performed in an academic library, and the latest issues encountered with the new format. The text is extensively referenced, includes figures to illustrate concepts, and tables to clearly present data. Topics discussed in Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles include: essential and preferred characteristics of electronic resources librarian the evolution of ER librarians’ duties the role of ER librarian in hybrid collections research on how well schools train ER librarians providing access to users with disabilities ER librarian role in corporate libraries altering workflows to accommodate the new electronic information format in academic libraries a comparison of the natures of print-based and online resources and the cataloging, maintenance, and access issues a review of the resources and tools that license practitioners use issues involving effective collaboration formal usability testing challenges in making the transition to digital factors affecting the handling of usage data the Government Printing Office’s dissemination of electronic government information and more! Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles is a valuable resource for librarians, administrators, educators, and students considering this aspect of librarianship as a profession.
"Plant transformation technology has played a critical role in advancing biotechnology and fundamental research and evolved as a science. This book describes the breakthrough technologies in all aspects of plant transformation in the last 27 years, which "
Beyond Borders highlights and celebrates Cornell University's many historical achievements in international activities going back to its founding. This collection of fifty-eight short chapters reflects the diversity, accomplishments, and impact of remarkable engagements on campus and abroad. These vignettes, many written by authors who played pivotal roles in Cornell's international history, take readers around the world to China and the Philippines with agricultural researchers, to Peru with anthropologists, to Qatar and India with medical practitioners, to Eastern Europe with economists and civil engineers, to Zambia and Sierra Leone with students and Peace Corps volunteers, and to many more places. Readers also will learn about Cornell's many international dimensions on campus, including the international studies and language programs and the library and museum collections. Beyond Borders captures how—by educating generations of global citizens, producing innovative research and knowledge, building institutional capacities, and forging mutually beneficial relationships—Cornell University has influenced positive change in the world. Beyond Borders was supported by CAPE (Cornell Academics and Professors Emeriti).
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing