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In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. Since then, much has been made of a supposed “Americanization” of European consumer societies—in Germany and elsewhere. Arguing against these foggy notions, Jan L. Logemann takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities. In Trams or Tailfins?, Logemann explains how the decisions made at this crucial time helped to define both of these economic superpowers in the second half of the twentieth century. While Americans splurged on private cars and bought goods on credit in suburban shopping malls, Germans rebuilt public transit and developed pedestrian shopping streets in their city centers—choices that continue to shape the quality and character of life decades later. Outlining the abundant differences in the structures of consumer society, consumer habits, and the role of public consumption in these countries, Logemann reveals the many subtle ways that the spheres of government, society, and physical space define how we live.
In 1945, Germany and Japan lay prostrate after total war and resounding defeat. By 1960, they had the second and fifth largest economies in the world respectively. This global leadership has been maintained ever since. How did these 'economic miracles' come to pass, and why were these two nations particularly adept at achieving them? Ray Stokes is the first to unpack these questions from comparative and international perspectives, emphasising both the individuals and companies behind this exceptional performance and the broader global political and economic contexts. He highlights the potent mixtures in both countries of judicious state action, effective industrial organisation, benign labour relations, and technological innovation, which they adapted constantly - sometimes painfully - to take full advantage of rapidly growing post-war international trade and globalisation. Together, they explain the spectacular resurgence of Deutschland AG and Japan Incorporated to global economic and technological leadership, which they have sustained to the present.
This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics. Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a method of choice, and also to a re-invention of the market as the democratic forum par excellence. Moreover, Olsen contemplates how the sovereign consumer has served to marketize politics and functioned as a major driver in a wide-ranging transformation in political thinking, subjecting traditional political values to the narrow pursuit of economic growth. A politically timely project, The Sovereign Consumer will have a wide appeal in academic circles, especially for those interested in consumer and welfare studies, and in political, economic and cultural thought in the twentieth century.
How productivity culture and technology became emblematic of the American economic system in pre- and postwar Germany. The concept of productivity originated in a statistical measure of output per worker or per work-hour, calculated by the US Bureau of Labor Statistics. A broader productivity culture emerged in 1920s America, as Henry Ford and others linked methods of mass production and consumption to high wages and low prices. These ideas were studied eagerly by a Germany in search of economic recovery after World War I, and, decades later, the Marshall Plan promoted productivity in its efforts to help post–World War II Europe rebuild. In Productivity Machines, Corinna Schlombs examines the transatlantic history of productivity technology and culture in the two decades before and after World War II. She argues for the interpretive flexibility of productivity: different groups viewed productivity differently at different times. Although it began as an objective measure, productivity came to be emblematic of the American economic system; post-World War II West Germany, however, adapted these ideas to its own political and economic values. Schlombs explains that West German unionists cast a doubtful eye on productivity's embrace of plant-level collective bargaining; unions fought for codetermination—the right to participate in corporate decisions. After describing German responses to US productivity, Schlombs offers an in-depth look at labor relations in one American company in Germany—that icon of corporate America, IBM. Finally, Schlombs considers the emergence of computer technology—seen by some as a new symbol of productivity but by others as the means to automate workers out of their jobs.
There have been passenger tramways in Britain for 150 years, but it is a rollercoaster story of rise, decline and a steady return. Trams have come and gone, been loved and hated, popular and derided, considered both wildly futuristic and hopelessly outdated by politicians, planners and the public alike. Horse trams, introduced from the USA in the 1860s, were the first cheap form of public transport on city streets. Electric systems were developed in nearly every urban area from the 1890s and revolutionised town travel in the Edwardian era.A century ago, trams were at their peak, used by everyone all over the country and a mark of civic pride in towns and cities from Dover to Dublin. But by the 1930s they were in decline and giving way to cheaper and more flexible buses and trolleybuses. By the 1950s all the major systems were being replaced. Londons last tram ran in 1952 and ten years later Glasgow, the city most firmly linked with trams, closed its network down. Only Blackpool, famous for its decorated cars, kept a public service running and trams seemed destined only for scrapyards and museums.A gradual renaissance took place from the 1980s, with growing interest in what are now described as light rail systems in Europe and North America. In the UK and Ireland modern trams were on the streets of Manchester from 1992, followed successively by Sheffield, Croydon, the West Midlands, Nottingham, Dublin and Edinburgh (2014). Trams are now set to be a familiar and significant feature of twenty-first century urban life, with more development on the way.
"One of the most enduring American urban myths concerns the death of the Red Car Trolley, an extensive and equitable system in Los Angeles County that some say was weakened and then eradicated by US car manufacturers. Yet as Nicholas Dagen Bloom shows, an array of larger yet less tangible forces together interacted to practically murder public transportation of all kinds in cities nationwide. Most centrally, public transit collapsed because essentially we wanted it to-no conspiracy necessary. Detailing the histories of transportation in Atlanta, Baltimore, Boston, Chicago, Detroit, and San Francisco, Bloom seeks to set all of our transit myths to rest for the sake not only of accuracy but in order to enrich our conversations about public transportation funding today"--
On the eve of the financial crisis, the USA was inhabited by almost 70 percent homeowning households, in comparison to about 45 percent in Germany. Homeownership, Renting and Society presents new evidence showing that this homeownership gap already existed between American and German cities around 1900. Existing explanations based on culture, government housing policy or typical socio-economic factors have difficulties in accounting for these long-term cross-country differences. Using historical case studies on Germany and the USA, the book identifies three institutional domains on the supply-side of the housing market – urban land, housing finance and construction – that set countries on different housing trajectories and subsequently established differences that were hard to reverse in later periods. Further chapters generalize the argument across other OECD (Organisation for Economic Co-operation and Development) countries and extend the explanation to cover historical differences in homeownership ideology and horizontal property institutions. This enlightening volume also puts forward path-dependence theories in housing studies, connects housing with vast urban-history and political-economy literature and offers comprehensive insights about the case of a tenant’s country which contradicts the tendency towards universal homeownership. Providing an all-new historic-institutionalist explanation of the German–American homeownership gap, this title will be of interest to postgraduate students and scholars interested in fields including: Housing Studies, Sociology, Urban History, Political Economy, Social Policy and Geography. It may also be of interest to those working in housing field organizations and ministries.
Why has “car society” proven so durable, even in the face of mounting environmental and economic crises? In this follow-up to his magisterial Atlantic Automobilism, Gijs Mom traces the global spread of the automobile in the postwar era and investigates why adopting more sustainable forms of mobility has proven so difficult. Drawing on archival research as well as wide-ranging forays into popular culture, Mom reveals here the roots of the exuberance, excess, and danger that define modern automotive culture.
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.