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A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
A world at once familiar and unimaginably strange exists all around us, and within us – it is the vast realm of consciousness. In The Head Trip, science journalist Jeff Warren explores twelve distinct, natural states of consciousness available to us in a twenty-four-hour day, each state offering its own kind of knowledge and insight – its own adventure. The hypnagogic state, when our minds hover between waking and sleeping, can be a rich source of creativity and even compassion. Then there’s the Watch, an almost magical waking experience in the middle of the night that has been all but lost to electric light and modern sleep patterns. Daydreaming and trance, lucid dreaming, the Zone, and the Pure Conscious Event – from sleep laboratory to remote northern cabin, neurofeedback clinic to Buddhist retreat, Warren visits them all. Along the way, he talks to neuroscientists, chronobiologists, anthropologists, monks, and many others who illuminate his stories with cutting-edge science and age-old wisdom. On this trip, all are welcome and no drugs are required: all you need to pack are a functioning cerebrum and an open mind. Replete with stylish graphics and brightened by comic panels conceived and drawn by the author, The Head Trip is an instant classic, a brilliant and original description of the shifting experience of consciousness that’s also a practical guide to enhancing creativity and mental health. This book does not just inform and entertain – it shows how every one of us can expand upon the ways we experience being alive.
Empires of the Mind is a revolutionary book that offers answers to men and women interested in "reengineering" their jobs as well as their corporations. Providing dozens of specific techniques and tools for maximizing personal potential, Denis Waitley uncovers the key foundations of authentic self-leadership and delivers career-enhancing strategies on how to thrive on risk and adversity, inspire yourself and others to maximum performance, become more powerful by sharing power, and much more. With Empires of the Mind, you learn how to get ahead and stay ahead in a fast-paced world where the only rule is change.
The darkest hour is just before dawn. But with bloodthirsty Beasts cutting brief lives shorter, can one man beat the ticking clock? Rezin Hamel will protect his people until his dying breath. Resolving to carry on past every dearly departed loved one, the forty-four-year-old General has no idea how he’s lived over a decade beyond the average life expectancy. But when he’s shamed and cast out for an out-of-character act, he sets out to end the constant attacks from creatures staining the walls with death. Searching for answers in society’s seedy underbelly, Hamel is shocked by the conditions ravaging the lower rungs of the city. But the strategic genius’s quest takes a staggering turn when he’s blindsided by a secret that could tear his tight-knit community to shreds. Can Hamel restore his honor and stop the carnage before he’s the next one taken by the Dusk? Ridge: Day One is the action-packed first book in the Ridge dystopian thriller series. If you like fantastic worlds, heart-trembling suspense, and twisted surprises, then you’ll love Shawn P. B. Robinson’s peek behind the Ridge veil. Buy Ridge: Day One to mark the calendar of doom today!
Völkerpsychologie played an important role in establishing the social sciences via the works of such scholars as Georg Simmel, Emile Durkheim, Ernest Renan, Franz Boas, and Werner Sombart. In Germany, the intellectual history of “folk psychology” was represented by Moritz Lazarus, Heymann Steinthal, Wilhelm Wundt and Willy Hellpach. This book follows the invention of the discipline in the nineteenth century, its rise around the turn of the century and its ultimate demise after the Second World War. In addition, it shows that despite the repudiation of “folk psychology” and its failed institutionalization, the discipline remains relevant as a precursor of contemporary studies of “national identity.”
In these accelerated times, our decisive and businesslike ways of thinking are unprepared for ambiguity, paradox, and sleeping on it." We assume that the quick-thinking "hare brain" will beat out the slower Intuition of the "tortoise mind." However, now research in cognitive science is changing this understanding of the human mind. It suggests that patience and confusion--rather than rigor and certainty--are the essential precursors of wisdom. With a compelling argument that the mind works best when we trust our unconscious, or "undermind," psychologist Guy Claxton makes an appeal that we be less analytical and let our creativity have free rein. He also encourages reevaluation of society's obsession with results-oriented thinking and problem-solving under pressure. Packed with Interesting anecdotes, a dozen puzzles to test your reasoning, and the latest related research, Hare Brain, Tortoise Mind is an Illuminating, uplifting, stimulating read that focuses on a new kind of well-being and cognition.
You have opened a very special book. This book can do something that has NEVER been achieved before. This book can read your mind. You just need to think of something, but whatever you do, don't think of anything SILLY. You know, like a pink elephant…
In this utterly transporting debut about the power of words, the importance of friendship, and the magic of wonder, Curly Hines must decide whether to fight to save the mountain he calls home. Having lost most of his family to coal mining accidents as a little boy, Curley Hines lives with his grandfather in the Appalachian Mountains of Wonder Gap, Kentucky. Ever since Curley can remember, Papaw has been giving him a word each week to learn and live. Papaw says words are Curley's way out of the holler, even though Curley has no intention of ever leaving.When a new coal boss takes over the local mining company, life as Curley knows it is turned upside down. Suddenly, his best friend, Jules, is interested in the coal boss's son, and worse, the mining company threatens to destroy Curley and Papaw's mountain. Now Curley faces a difficult choice. Does he use his words to speak out against Big Coal and save his mountain, or does he remain silent and save his way of life?From debut author Mary Knight comes a rich, lyrical, and utterly transporting tale about friendship, the power of words, and the difficult hurdles we must overcome for the people and places we love.
A Search in Secret India is the story of Paul Brunton's journey around India, living among yogis, mystics and gurus, some of whom he found convincing, others not. He finally finds the peace and tranquility which come with self-knowledge when he meets and studies with the great sage Sri Ramana Maharishi. Paul Brunton was a British philosopher, mystic, traveler, and guru. He left a journalistic career to live among yogis, mystics, and holy men, and studied Eastern and Western esoteric teachings. Dedicating his life to an inward and spiritual quest, Brunton felt charged to communicate his experiences about what he learned in the East to others. His works had a major influence on the spread of Eastern mysticism to the West. Taking pains to express his thoughts in layperson's terms, Brunton was able to present what he learned from the Orient and from ancient tradition as a living wisdom. His writings express his view that meditation and the inward quest are not exclusively for monks and hermits, but will also support those living normal, active lives in the Western world.