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Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
One day in 1942, a kid who liked to draw responded to an advertisement in the New York Times. He carried his portfolio to a young, upstart publishing company, landing a job on the spot. That company would become Marvel Comics ...Allen Bellman participated in the early years of popular characters like Captain America, the Human Torch, and the Sub-Mariner. One day he left the comics field and never looked back. Five decades later, an intrepid "Golden Age" comic book collector located him. Allen received a hero's welcome from comic book historians, and now appears at conventions nationwide, proclaiming "I was there!" Herewith, his circuitous journey back to comics ...In the pages of Timely Confidential, Allen recalls growing up in Brooklyn, and commuting to the McGraw-Hill building (and later the Empire State Building) every morning to work at Timely Comics; friction between different divisions among artists and writers; brushes with celebrities; Martin Goodman's failed expansion into Broadway plays; his departure from the comic industry in the 1950s; a second career as a graphic designer and photographer; a move from the New York City area, capital of publishing worldwide, to the Florida tropics; his return to the world of comic book fandom nearly six decades after leaving the field.
International law has made the traditional processes of understanding and using law related to patents and trademarks more difficult to interpret. Updated to include expanded coverage of computerware and biotechnology, this text walks the reader through the patent, trademark and intellectual property maze.
Group Purchasing Organizations (GPOs) are a massive subset of the healthcare industry that negotiate lower costs for healthcare supplies by buying for several hospitals at once. Group Purchasing Organizations provides an analysis and critique of this industry.
From the moment it was first published, Facility Management became the ultimate reference for facility and design professionals who want to create a productive workplace that corresponds to the short- and long-term goals of their corporation. This Second Edition provides complete, fully up-to-date information and guidance on the evolving facility management profession that will help facility professionals and their service providers meet and exceed these goals.