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Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,6, Heilbronn Business School (Heilbronn Business School), course: MBA, language: English, abstract: This assignment started in November 2007 and ended in February 2008. Due to the topic of this assignment and the huge possibilities embedded within, I found it quite challenging at the beginning to find an appropriate example of a leader. In the end I decided to write this case about someone, who is well known, controversially discussed and not only a person but also a personality – Vladimir Putin. A man who is not certain where to look about, rather shy, on the right hand side of this 187 cm giant Boris Jelzin. Vladimir Putin’s posture is hesitant and observant. This picture was taken 9 years ago in 1999. In this assignment we will learn who he was, who he became and who he is and what impact he had on his country - Russia. The key data for Russia are amazing. One can conclude from the size (17.075.400 square kilometres with 142.400.000 inhabitants with eleven time zones) of the country, the billionaires and the poor, the history and power of this state, that a lot can be achieved – for the good or for the worse. If we have a short look at the recent political history of Russia before Putin was elected president, we are faced with Boris Jelzin. A great man in size, but weak in politics. The cultural history which emerged throughout the last decades is assertiveness - almost aggressiveness – an effective way to work oneself up the social ladder. Another trade is the in-group collectivism and gender egalitarianism. (page 310, Leadership – Theory and Practice, Peter G. Northouse, SAGE). Especially the trait of in-group collectivism will be a necessary stepping-stone for Putin’s career. Putin's well-calculated steps, from the beginning of his political career to the peak of his carrer is described and shows who is pulling the strings behind the political stage of Russia. His leadership style is analysed against various leadership theories. The recent events (May 2008) support the trend which is analysed in this case.
In 1931, nine African American teens were accused of raping two white women on a train traveling between Chattanooga and Memphis. During the first trial in Scottsboro, all of the defendants were tried, convicted, and sentenced to death despite medical evidence supporting their innocence. Subsequent appeals of this verdict turned the Scottsboro case into a high-profile example of the injustices that the African American community experienced at the hands of the American judicial system. This informative edition takes a critical look at the story of the Scottsboro Boys and the controversial train ride that sparked outrage across the nation.
A big novel about a small town... When Barry Fairbrother dies in his early forties, the town of Pagford is left in shock. Pagford is, seemingly, an English idyll, with a cobbled market square and an ancient abbey, but what lies behind the pretty façade is a town at war. Rich at war with poor, teenagers at war with their parents, wives at war with their husbands, teachers at war with their pupils...Pagford is not what it first seems. And the empty seat left by Barry on the parish council soon becomes the catalyst for the biggest war the town has yet seen. Who will triumph in an election fraught with passion, duplicity, and unexpected revelations? A big novel about a small town, The Casual Vacancy is J.K. Rowling's first novel for adults. It is the work of a storyteller like no other.
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.