Download Free Thriving Latina Entrepreneurs In America Book in PDF and EPUB Free Download. You can read online Thriving Latina Entrepreneurs In America and write the review.

Thriving Latina Entrepreneurs in America answers a question the author frequently encounters, "How did you take the determination to leave your family and your country to start a business in a foreign land and became successful?" This book is an inspiration and guide for everyone, especially for women of various ethnic backgrounds in different industry segments, who are entrepreneurs or plan to have a business one day. The author shares her story of more than thirty years as a Latina entrepreneur. Sobrino interviews other successful Latinas who share their experiences in finding a particular niche industry, establishing their businesses, and contributing to the economy and development of our country. Thriving Latina Entrepreneurs in America is a book that encourages the reader to succeed and make a difference.
Entrepreneurship -- manifested in the entry of new firms or products into new markets, or substantial improvements in technological capacity or process innovation by incumbent firms -- is widely considered to be an important ingredient for long term economic development. This report argues that entrepreneurship is also a source of employment generation, export growth, and resilience during economic downturns. Although the conventional wisdom suggests that Latin American and Caribbean countries underperform relative to China and other emerging markets in terms of its entrepreneurial dynamism, t.
Latino small businesses provide social, economic, and cultural comfort to their communities. They are also excellent facilitators of community capacity—a major component of effective social work practice. Social work practitioners have a vested interest in seeing such businesses grow, not only among Latinos but all communities of color. Reviewing the latest research on formal and informal economies within urban communities of color, Melvin Delgado lays out the demographic foundations for a richer collaboration between theory and practice. Delgado deploys numerous case studies to cement the link between indigenous small businesses and community well-being. Whether regulated or unregulated, these establishments hire from within and promote immigrant self-employment. Latino small businesses often provide jobs for those whose criminal and mental health backgrounds intimidate conventional businesses. Recently estimated to be the largest group of color running small businesses in the United States, Latino owners top two million, with the number expected to double within the next few years. Joining an understanding of these institutions with the kind of practice that enables their social and economic improvement, Delgado explains how to identify and mobilize the kinds of resources that best spur their development.
Latinos and the Nation's Future contains hard facts and well-grounded predictions about the role Latinos will and must play if the United States is to maintain its standing in the world. Included in this survey are assessments by the leading experts from various fields.
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Advancing U.S. Latino Entrepreneurship examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories. While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country. The institutional arrangements shaping business formation are no level playing field. Minority entrepreneurs face racism and sexism, but structural barriers are not the only obstacles that matter; there are agentic barriers and coethnics present challenges as well as support to each other. Yet minorities engage in business formation, and in doing so, change institutional arrangements by transforming the attitudes of society and the practices of policymakers. The economic future of the country is tied to the prospects of Latinos forming and growing business. The diversity of Latino experience constitutes an economic resource for those interested in forming businesses that appeal to native-born citizens and fellow immigrants alike, ranging from local to national to international markets. This book makes a substantial contribution to the literature on entrepreneurship and wealth creation by focusing on Latinos, a population vastly understudied on these topics, by describing processes and outcomes for Latino entrepreneurs. Unfairly, the dominant story of Latinos—especially Mexican Americans—is that of dispossession and its consequences. Advancing U.S. Latino Entrepreneurship makes clear the undiminished ambitions of Latinos as well as the transformative relationships among people, their practices, and the political context in which they operate. The reality of Latino entrepreneurs demands new attention and focus.
Drawing on surveys and in-depth interviews, this book examines the social and economic relations of first-generation Latino entrepreneurs. Verdaguer explores social patterns between and within groups, situating immigrant entrepreneurship within concrete geographical, demographic and historical spaces. Her study not only reveals that Latinos' strategies for access to business ownership and for business development are cut across class, ethnic and gender lines, but also that immigrants' options, practices, and social spaces remain largely shaped by patriarchal gender relations within the immigrant family, community and economy. This book is a necessary addition to the literature on immigration, class, gender relations, and the intersectionality of these issues.
Hispanics have moved materially to the political right in recent years—but why? What explains this marked and sustained shift? Bad Hombres details the radicalism of the modern Democratic Party, which has turned so many outcasts into political orphans. Steve Cortes provides evidence of the massive benefits of this Hispanic surge to the right. Cortes himself has been a key driver of this mass political movement, first as the lead Hispanic face of the 2016 and 2020 Trump campaigns, and presently as the primary Latino advocate for the New Right—patriotic populism. Given this vantage point, Cortes makes a powerful case that reveals how the teetering American nation will find a national rescue by entrepreneurial, tradition-minded Hispanic citizens.
This book reveals a variety of issues facing entrepreneurs, SMEs, and entrepreneurship development across South America. The authors recognize that when it comes to entrepreneurship, not one size fits all. Therefore, this book has been designed to help business students understand the context of the enterprise. It highlights how countries differ in their scope of entrepreneurship, and how entrepreneurs are impacted by these differences. Each chapter is dedicated to a respective country and describes the status quo, challenges and prospects for entrepreneurship there. Specifically, the book helps students understand the nature of entrepreneurship in Argentina, Bolivia, Chile, Colombia, Ecuador, French Guiana, Guyana, Paraguay, Peru, Surinam, Uruguay and Venezuela.
The book's central focus explores several "myths" associated with American entrepreneurship: the idea that small business owners are "job creators"; that entrepreneurs are the "backbone" or "engine" of the economy; that entrepreneurship provides a path of economic mobility for immigrants, ethnic and racial minorities, and women; that the Horatio Algiers "rags to riches" story is possible for anyone willing to work hard. Instead, I provide a critical perspective that challenges these myths of American enterprise, arguing that successful entrepreneurship requires access to social and economic capital resources and support that are often distributed along the lines of race, class, and gender in the highly stratified American economy and society.