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Urban sprawl has gained much national attention in recent years. Sprawl involves not only land-use issues but also legal, political, and social concerns. It affects our schools, the environment, and race relations. Comprehensive enough for high school students and also appropriate for college undergraduates, Remaking American Communities delves into the challenges of urban sprawl by turning to some of America's top thinkers on the problem, including Robert Yaro, president of the Regional Plan Association. Other cutting-edge essays include a foreword about the emergence of sprawl by nationally syndicated columnist Neal Peirce, views about race and class by former mayor of Albuquerque David Rusk, and a discussion of transportation dynamics by Curtis Johnson, president of the Citistates Group. ø The essays in this collection explore the core issues of sprawl and the agenda for dealing with it. Complete with a glossary, resources, and contact information for smart-growth alliances, this book is extremely user-friendly. David C. Soule offers an unbiased viewpoint of this national phenomenon in a way that will be accessible to students and those with little background in the issue.
The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs. If you’re part of the leadership team of a historic house museum or historical society, you may have considered rebranding -- either renaming your organization or developing a new look – to be more appealing to a younger, more diverse audience or to reflect changes to your mission, interpretation, site, etc. Using examples from museums of all sizes across the country, this book helps you decide whether to move forward with a rebranding effort and give you a concrete outline to work from. The book will help you: Decide if you should rebrand (and that you’re not just putting lipstick on a pig) Nitty-gritty details about how to go about it How to react when someone says you’re making a huge mistake How much it will cost and where you can cut corners How to evaluate what you’ve done. Rebranding: A Guide forHistoric Houses, Museums, Sites and Organizations is a step-by-step guide that helps Executive Directors, Board members, and staff at history organizations decide if it’s time to rebrand and, if so, how to go about it. The book will guide readers through the process of deciding if a rebranding is in order, testing ideas, developing a plan and budget, implementing the launch, and even handling naysayers. It’s an essential guide for anyone rebranding a history organization.