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The Breakthrough Years opens with chapters that look at how the advertising business was changing and the influence of designers such as Robert Brownjohn. It covers the forming of the mould-breaking CramerSaatchi, then Saatchi & Saatchi before the merger with Garland-Compton in 1975. The story continues until 1980, a pivotal period in the agency’s history. There is much focus on the nature of the creative work and its enduring nature. Labour, of course, wasn’t working then. Chapters are also devoted to the changes being seen on Madison Avenue and the emergence of a new breed of agency.
Blending cutting-edge research with engaging storytelling, The Breakthrough Years offers readers a paradigm-shifting comprehensive understanding of adolescence. “Just wait until they’re a teenager!” Many parents of newborns have heard this warning about the stressful phase that’s to come. But what if it doesn’t have to be that way? Child development expert Ellen Galinsky challenges widely held assumptions about adolescents and offers new ways for parents and others to better understand and interact with them in a way that helps them thrive. By combining the latest research on cognitive neuroscience with an unprecedented and extensive set of studies of young people nine through nineteen and their families, Galinsky reveals, among other things, that adolescents don’t want to separate completely from their parents but seek a different type of relationship; that they want to be helpers rather than be helped; and that social media can become a positive influence for teens. Galinsky’s Shared Solutions framework and Possibilities Mindset show you how to turn daily conflicts into opportunities for problem-solving where both teens and parents feel listened to and respected; how to encourage positive risk-taking in your child like standing up for themselves, making new friends, and helping their communities; and how to promote five essential executive function–based skills that can help them succeed now and in the future. The Breakthrough Years recasts adolescence as a time of possibility for teens and adults, offering breakthrough opportunities for connection.
Follow along as this New York Times bestselling author details the astonishing scientific discovery of the code to unleashing the human immune system to fight in this "captivating and heartbreaking" book (The Wall Street Journal). For decades, scientists have puzzled over one of medicine's most confounding mysteries: Why doesn't our immune system recognize and fight cancer the way it does other diseases, like the common cold? As it turns out, the answer to that question can be traced to a series of tricks that cancer has developed to turn off normal immune responses -- tricks that scientists have only recently discovered and learned to defeat. The result is what many are calling cancer's "penicillin moment," a revolutionary discovery in our understanding of cancer and how to beat it. In The Breakthrough, New York Times bestselling author of The Good Nurse Charles Graeber guides readers through the revolutionary scientific research bringing immunotherapy out of the realm of the miraculous and into the forefront of twenty-first-century medical science. As advances in the fields of cancer research and the human immune system continue to fuel a therapeutic arms race among biotech and pharmaceutical research centers around the world, the next step -- harnessing the wealth of new information to create modern and more effective patient therapies -- is unfolding at an unprecedented pace, rapidly redefining our relationship with this all-too-human disease. Groundbreaking, riveting, and expertly told, The Breakthrough is the story of the game-changing scientific discoveries that unleash our natural ability to recognize and defeat cancer, as told through the experiences of the patients, physicians, and cancer immunotherapy researchers who are on the front lines. This is the incredible true story of the race to find a cure, a dispatch from the life-changing world of modern oncological science, and a brave new chapter in medical history.
A guide for parents describes each year of a teen's development, exploring the tactics and techniques needed to cope with the differing moods and behavior associated with such stages as the fourteen-year-old "Dissenter" and the seventeen-year-old "Romantic."
Blending cutting-edge research with engaging storytelling, The Breakthrough Years offers readers a paradigm-shifting comprehensive understanding of adolescence. “Just wait until they’re a teenager!” Many parents of newborns have heard this warning about the stressful phase that’s to come. But what if it doesn’t have to be that way? Child development expert Ellen Galinsky challenges widely held assumptions about adolescents and offers new ways for parents and others to better understand and interact with them in a way that helps them thrive. By combining the latest research on cognitive neuroscience with an unprecedented and extensive set of studies of young people nine through nineteen and their families, Galinsky reveals, among other things, that adolescents don’t want to separate completely from their parents but seek a different type of relationship; that they want to be helpers rather than be helped; and that social media can become a positive influence for teens. Galinsky’s Shared Solutions framework and Possibilities Mindset show you how to turn daily conflicts into opportunities for problem-solving where both teens and parents feel listened to and respected; how to encourage positive risk-taking in your child like standing up for themselves, making new friends, and helping their communities; and how to promote five essential executive function–based skills that can help them succeed now and in the future. The Breakthrough Years recasts adolescence as a time of possibility for teens and adults, offering breakthrough opportunities for connection.
Shock, horror - teenagers actually want to be controlled and have their parents involved in their lives! According to parent educators Ken and Elizabeth Mellor, parents need to stay involved, not 'step back', as their children become teenagers - because teenagers in the early to middle teen years actually want ongoing guidance, despite appearances! As well as parental involvement, teenagers need attention to safety, clear expectations and limits, and for their parents to understand what is happening. Among the Mellors' other key points are: teenagers grow through six very different developmental stages that mirror earlier phases in their lives from infancy on; each stage requires specific responses from parents that rarely work for the other stages; teenagers need lots of time and attention in the early to middle years, particularly if they 'slip back' to more infantile behaviour; parents need to be aware of the more grown-up aspects of their teenagers' development so they can encourage this, even in the face of their children's emotional immaturity; parents and teachers need to read any signs of trouble in a teenager correctly - and the Mellors include a chart, the Rainbow Alert Scale, to help with this important task. The ideas and techniques in Teen Stages include many approaches from parents who raised their children successfully - approaches that have stood the test of time.
“The breakthrough book we’ve been waiting for on . . . epigenetics and aging . . . [A] stunning achievement by one of our wisest and most thoughtful . . . physicians.” —Mark Hyman, M.D., New York Times–bestselling author of The Blood Sugar Solution and director of the Cleveland Clinic Center for Functional Medicine Feel destined for cellulite, saddle bags, and belly fat? Does your family come from a long line of Alzheimer's, cancer, or heart disease? Will nothing help your aging skin or declining libido or flagging energy? This book is for you. The assumption is that we are our genes. The scientific reality is that ninety percent of the signs of aging and disease are caused by lifestyle choices, not your genes. In other words, you have the capability to overcome and transform your genetic history and tendencies. Harvard/MIT-trained physician Sara Gottfried, M.D. has created a revolutionary seven-week program that empowers us to make the critical choices necessary to not just look young, but also feel young. Dr. Gottfried builds this book around the five-key factors that lead to accelerated aging —the muscle factor, the brain factor, the hormone factor, the gut factor, and the toxic fat factor. The seven-week program addresses these factors and treats them in an accessible and highly practical protocol and is as follows: Feed—Week 1 Sleep—Week 2 Move—Week 3 Release—Week 4 Expose—Week 5 Soothe—Week 6 Think—Week 7 Dr. Gottfried's program makes it possible to change the way you age, stay younger longer, and remain healthy and vibrant for all of your days. “Prepare to completely shift your paradigm around aging.” —JJ Virgin, New York Times–bestselling author of The Virgin Diet “An invaluable resource.” —Marianne Williamson, International bestselling author of A Return to Love
"A clear and insightful look at why teaching must be conceived as constant learning about learning. The analysis of past failed reforms and the general conditions needed for success is well-stated and illuminating." —Grant Wiggins Authentic Education Redesign classroom instruction to transform learning for both students and teachers! Breakthrough presents a revolutionary new approach to educational reform, breaking away from the conventional paradigm to help educators create focused instruction, transform the classroom experience, and dramatically raise—and sustain—performance levels for students and teachers alike. This book provides the breakthrough concepts needed for developing precise, validated, data-driven instruction personalized to each and every student. Synthesizing the best of current instructional models, this framework focuses on the components of the Triple P Breakthrough Model: Personalization—meaningful, student-centered classroom interactions; Precision—using formative assessments to monitor individual student progress; and Professional Learning—daily, ongoing learning for all educators. Helping educators create expert instructional systems while breaking through the "prescription trap," the authors introduce unique elements of the Breakthrough model, including: Improvement by design Assessment for learning Critical learning instructional paths Mapping instructional paths Smart use of data to drive instruction Locking in ongoing improvement Breakthrough establishes the tipping point for moving toward personalized, high-quality instruction and learning in the classroom to ensure continuous improvement and ongoing academic success.
Deliver innovative results like clockwork with this repeatable formula for creativity-on-demand Have you ever sat down at your desk with an impossible deadline or an insurmountable obstacle staring you directly in the face and an expectation that you’ll come up with a groundbreaking idea and solution? In Breakthrough, you’ll find a powerful framework for bringing innovation and creativity to the surface not just once, but on a regular, daily basis. In Breakthrough, bestselling author, acclaimed speaker, and life optimization coach David Nurse provides an actionable and clearly organized structure for maximizing your breakthrough ideas. Breakthrough outlines easy-to-follow steps for outperforming your potential: An accessible blueprint—backed by scientific data and years of case studies with the top athletes, entrepreneurial minds, and leaders throughout the world—to unlocking your creative potential Conclusive proof that busts the myths of the lone genius, unpredictable ‘a-ha’ lightbulb moments, and little happy accidents Ways to promote an environment and mindset in which groundbreaking new ideas can flow and occur naturally and seamlessly based on a repeatable formula A must-read for any athlete, manager, executive, or parent tasked with delivering dynamic results in a flash, Breakthrough also belongs on the bookshelves of product design professionals, marketers, and other creative types who seek to consistently exceed expectations. Breakthrough is not about going from good to great; it’s about going from great to outstanding!