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The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid–fifteenth century to the present day. Arranged chronologically to provide context, more than 320 typefaces are displayed in the form of their original type specimens or earliest printing. Each entry is supported by a brief history and description of key characteristics of the typeface. This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students. It will also be a significant resource for professional type designers and students of type. Reviews "A mind–blowing catalogue of typefaces and type history… a fantastic, heavyweight compendium of letterforms that's a firm WIRED art department favourite." – WIRED magazine "The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing…This book will be the definitive publication in its field, appealing to graphic designers, educators, historians and design students." – Against The Grain "Accessible, highly readable and, moreover, a type book to pore over and simply enjoy as the history of the medium evolves chronologically from page to page." – Creative Review "This exquisitely produced, extensively researched and extraordinarily comprehensive work is a definitive study of the history of type." – New Design "The Visual History of Type is a beautiful book. Its arranged into hundreds of short chapters invites one to peruse it haphazardly for pleasure. Beneath its coffee–table appearance lies a genuine reference work." – The Times Literary Supplement
"This richly illustrated book guides readers through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of typography in a way that is practical, engaging, and relevant to their practice. It is fully illustrated throughout with 200 color images of type specimens and related ephemera, and written for design educators, advanced design students, design practitioners, and type aficionados"--
Type Specimens introduces readers to the history of typography and printing through a chronological visual tour of the books, posters, and ephemera designed to sell fonts to printers, publishers, and eventually graphic designers. This richly illustrated book guides design educators, advanced design students, design practitioners, and type aficionados through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of type in a way that is practical, engaging, and relevant to their practice. Fully illustrated throughout with 200 color images of type specimens and related ephemera, the book illuminates the broader history of typography and printing, showing how letterforms and their technologies have evolved over time, inspiring and guiding designers of today.
This publication was initiated during a Type Design brief at Zurich University of the Arts. Students were tasked to select an typeface published before 1999, to which they had a strong emotional connection, either positive or negative. Parallel to articulating personal emotions, students also collected information about the designer, type foundry, historical context and technology of production that led to the creation of the typeface. Then they proposed a contemporary redesign or revival. The design methodology was flexible, allowing for a range of approaches: from a classic revival in which the designers used their skills to digitize a typeface that was unavailable (or available in poor quality only), to a different design interpretation of the typeface. It was also possible to use the historical typeface as a mere formal or conceptual inspiration for a new creation. In different ways, then, the students investigated the definition, role and limitation of a revival typeface today. Their research and design processes are reflected in the texts which the students present in this publication, along with specimen pages for their typeface. The texts grew out of a two-weeks writing class at Zurich University of the Arts called Designers as Writers. Considering a broad range of writing practices pursued by designers long before (and also while), academic thesis writing took hold at art schools, from Jan Tschichold, Anna Simons and Hildegard Korger to Adrian Frutiger and Otl Aicher, from Hans-Rudolf Lutz and Fiona Ross to Zuzana Licko, Dexter Sinister, Alphabettes and more, the students familiarized themselves with (various combinations of) four basic approaches to writing: autobiographical, programmatic, historiographical and theoretical. These approaches informed daily writing exercises and staged impromptu readings in the evening, and eventually they also informed, to various degrees, the texts about the typefaces.
An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.
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The nineteenth century is central to contemporary discussions of visual culture. This reader brings together key writings on the period, exploring such topics as photographs, exhibitions and advertising.
Canada's Native people have inhabited this land since the Ice Age and were already accomplished traders, artisans, farmers and marine hunters when Europeans first reached their shores. Contact between Natives and European explorers and settlers initially presented an unprecedented period of growth and opportunity. But the two vastly different cultures soon clashed. Arthur J. Ray charts the history of Canada's Native people from first contact to current land claims. The result is a fascinating chronicle that spans 12,000 years and culminates in the headlines of today.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
In the last few decades, professional historians have raised important questions regarding the theories, methods and practices of history extant since the earliest times. Oral and Visual History have assumed a new importance in our times. This book presents seven essays on history as it can be practised productively in India. It is pedagogically important to students and teachers of history in India. Meant primarily for undergraduate, graduate and postgraduate students, it will also be appreciated by the lay public. Readers will certainly rethink their historical perspectives in response to the issues of theory raised critically in this book. This book is co-published with Aakar Books, New Delhi. Taylor & Francis does not sell or distribute the print versions of this book in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.