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Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
This monograph provides an innovative methodology for investigating how China has been conceptualised historically by tracing the development of four key cultural terms (filial piety, face, fengshui, and guanxi) between English and Chinese. It addresses how specific ideas about what constitutes the uniqueness of Chinese culture influence the ways users of these concepts think about China and themselves. Adopting a combination of archival research and mining of electronic databases, it documents how the translation process has been bound up in the production of new meaning. In uncovering how both sides of the translation process stand to be transformed by it, the study demonstrates the dialogic nature of translation and its potential contribution to cross-cultural understanding. It also aims to develop a foundation on which other area studies might build broader scholarship about global knowledge production and exchange.