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The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a ""word"" from him. He ""makes possible"" concerts and public affairs broadcasts. His ""underwriting grants"" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue ""in a moment.""Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas, business practices, and ratings have all evolved in ways to satisfy sponsor requirements. Indeed, he has become a potentate of our time.The Sponsor is divided into three parts. In ""Rise,"" Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In ""Domain,"" the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in ""Prospect,"" Barnouw assesses what such dominance has meant for American society, mores, and institutions--and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable.
As China navigates the murky waters of a 'third way' with liberal economic policies under a strict political regime, the surprising battleground for China's future emerges in the country's highest rated television network - China Central Television, or CCTV. With 16 internationally broadcast channels and over 1.2 billion viewers, CCTV is a powerhouse in conveying Chinese news and entertainment. The hybrid nature of the network has also transformed it into an unexpected site of discourse in a country that has little official space for negotiation.
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General study on Yemen - covers historical and geographical aspects, religion, social structure, population, political system, economic structure, defence and the administration of justice. Bibliography pp. 241 to 250, diagrams, illustrations, maps and references.
The production, distribution, and perception of moving images are undergoing a radical transformation. Ever-faster computers, digital technology, and microelectronic are joining forces to produce advanced audiovision -the media vanishing point of the 20th century. Very little will remain unchanged. The classic institutions for the mediation of film - cinema and television - are revealed to be no more than interludes in the broader history of the audiovisual media. This book interprets these changes not simply as a cultural loss but also as a challenge: the new audiovisions have to be confronted squarely to make strategic intervention possible. Audiovisions provides a historical underpinning for this active approach. Spanning 100 years, from the end of the 19th to the end of the 20th century, it reconstructs the complex genesis of cinema and television as historically relative - and thus finite - cultural forms, focussing on the dynamics and tension in the interaction between the apparatus and its uses. The book is also a plea for "staying power" in studies of cultural technology and technological culture of film. Essayistic in style, it dispenses with complicated cross references and, instead, is structured around distinct historical phases. Montages of images and text provide supplemental information, contrast, and comment.