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This book provides a comprehensive overview of Marketing in the international aerospace industry. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management.
UK aerospace Industry : Fifteenth report of session 2004-05, Vol. 2: Oral and written Evidence
Sakade challenges the narrative that the focus of British manufacturing went "from Empire to Europe" and argues rather that, following the Second World War, the key relationship was in fact trans-Atlantic. There is a commonly accepted belief that, during the twentieth century, British manufacturing declined irreparably, that Britain lost its industrial hegemony. But this is too simplistic. In fact, in the decades after 1945, Britain staked out a new role for itself as a key participant in a US-led process of globalisation. Far from becoming merely a European player, the UK actually managed to preserve a key share in a global market, and the British defence industry was, to a large extent, successfully rehabilitated. Sakade returns to the original scholarly parameters of the decline controversy, and especially questions around post-war decline in the fields of high technology and the national defence industrial base. Using the case of the strategically critical military and civil aircraft industry, he argues that British industry remained relatively robust. A valuable read for historians of British aviation and more widely of 20th century British Industry.
This book paints a richly detailed picture of the space industry, its downstream services activities, and its wider economic and social impacts.
Polymer composites are increasingly used in aerospace applications due to properties such as strength and durability compared to weight. Edited by two leading authorities in the field, this book summarises key recent research on design, manufacture and performance of composite components for aerospace structures. Part one reviews the design and manufacture of different types of composite component. Part two discusses aspects of performance such as stiffness, strength, fatigue, impact and blast behaviour, response to temperature and humidity as well as non-destructive testing and monitoring techniques.
Keith Hartley uses examples from most of the world�s significant aerospace industries, especially across the USA, UK and Europe. The emphasis on political economy reflects the continuing influence of government on the fortunes of the industry. He prese
Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013
"On 23 June 2016, the British people will make the most important decision for a generation - whether the United Kingdom (UK) should remain a member of the European Union (EU). This document provides rigorous and objective economic analysis of the long-term impact of remaining a member of the EU compared to the alternatives. The HM Treasury analysis uses a widely adopted gravity modelling approach, which distinguishes the specific effect of EU membership and the alternatives from all the other influences that determine trade and foreign direct investment (FDI). The consequences for productivity and Gross Domestic Product (GDP) are then estimated based on the most relevant external evidence on the impact of trade and HM Treasury modelling of FDI. Through a range of realistic assumptions, many of them cautious, the HM Treasury analysis produces robust estimates, which are within the range of external studies."--Executive summary.
In 1945 Britain was the world's leading designer and builder of aircraft - a world-class achievement that was not mere rhetoric. And what aircraft they were. The sleek Comet, the first jet airliner. The awesome delta-winged Vulcan, an intercontinental bomber that could be thrown about the sky like a fighter. The Hawker Hunter, the most beautiful fighter-jet ever built and the Lightning, which could zoom ten miles above the clouds in a couple of minutes and whose pilots rated flying it as better than sex. How did Britain so lose the plot that today there is not a single aircraft manufacturer of any significance in the country? What became of the great industry of de Havilland or Handley Page? And what was it like to be alive in that marvellous post-war moment when innovative new British aircraft made their debut, and pilots were the rock stars of the age? James Hamilton-Paterson captures that season of glory in a compelling book that fuses his own memories of being a schoolboy plane spotter with a ruefully realistic history of British decline - its loss of self confidence and power. It is the story of great and charismatic machines and the men who flew them: heroes such as Bill Waterton, Neville Duke, John Derry and Bill Beaumont who took inconceivable risks, so that we could fly without a second thought.