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The Tourist Magnet Formula The most up-to-date modern book on Digital Marketing for the Hotel & Travel Industry Learn how to turn your Hotel Business into a highly popular international Tourist Attraction by creating a strong, recognizable Brand and reaching the right customers through the right communications channel, with the right message. The following pages contain the modern secrets and strategies to help you win this game, written in an accessible language so you can implement them and reap the benefits straight away. About the book An urgent and essential book that will significantly improve your Tourism Business and empower you to take the lead in transforming your Digital Communications Strategy. "The Tourist Magnet Formula" brings together the top Digital Marketing Tools and Tactics used for building a strong Branding and Digital Strategy into a synthesised, practical guide aimed at helping independent Hotel and Resort owners take their business at the next level and win in the Digital Age. It contains applicable advice and carries the reader through the journey of creating a bespoke Hotel Marketing plan, while understanding the principles of modern Digital Marketing strategy and applying them according to their specific needs. Who is this book for? This book is aimed at helping industry professionals both with and without a formal education or experience in Digital Marketing create and implement a Digital Strategy for their Hotel or Resort. Applied, the tools and tactics presented have the power to significantly contribute towards lead generation, an increased number of direct bookings, stronger brand identity and increase in the average lifetime customer value - ultimately reflecting in higher profits and a thriving modern business. How will reading the book transform your business? By the end of reading this book, you will learn how to design your Hotel Brand Strategy in order to attract the exact type of customers you need, as well as create a Marketing Strategy achieving specific and relevant objectives along the way. It also shows how to enhance your Hotel's Online Reputation and implement a sustainable Positive Reviews System, to support a healthy brand image and enhance your potential customers' trust. The book also analyses the individual Marketing channels, such as: - Website Marketing - Social Media Strategy & Marketing - Email Marketing - Influencer Marketing - PPC & Google Adwords - Affiliate Marketing - Travel Booking Websites - Digital Marketing Automation - Public Relations - Strategic Partnerships All these are specifically tailored around the Travel industry, taking the reader through a condensed, practical set of tool applications and showcasing how all these channels can be integrated in order to generate great results. How was the book created? The book is the result of a 3-year process of interviewing industry professionals and applying Top-Industry Digital and Strategic Marketing tactics in both Start-up and Corporate scenarios, evaluating and synthesizing the essential, practical insight into an easy-to-understand, applicable and modern guide. It's the first time when such a product is available in this format and at such a low price: Scroll up, make the book yours and take the lead on your way to success.
Art museums, cases of beauty and calm in a fast-paced world, have emerged in recent decades as the most vibrant and popular of all cultural institutions. But as they have become more popular, their direction and values have been contested as never before. This engaging thematic history of the art museum from its inception in the eighteenth century to the present offers an essential framework for understanding contemporary debates as they have evolved in Europe and the United States.
Covering basic physical concepts, experimental methods, and applications, this book is an indispensable text on the fascinating science of magnetism, and an invaluable source of practical reference data. Accessible, authoritative, and assuming undergraduate familiarity with vectors, electromagnetism and quantum mechanics, this textbook is well suited to graduate courses. Emphasis is placed on practical calculations and numerical magnitudes - from nanoscale to astronomical scale - focussing on modern applications, including permanent magnet structures and spin electronic devices. Each self-contained chapter begins with a summary, and ends with exercises and further reading. The book is thoroughly illustrated with over 600 figures to help convey concepts and explain ideas clearly. Easily digestible tables and data sheets provide a wealth of useful information on magnetic properties. The thirty-eight principal magnetic materials, and many more related compounds, are treated in detail.
Minerals are solid, naturally occurring inorganic substances that form the building blocks of rocks, and, therefore, our planet’s crust. Minerals & Crystals examines a selection of important minerals that occur on Earth, how they form, their physical characteristics, and how to go about identifying them. Mineral species descriptions detail their gemological properties, history, occurrence and uses, and are illustrated with striking full-colour photographs. An invaluable guide for collectors, gemologists, students and anyone with an interest in earth sciences. Sales points: Highly illustrated accessible guide to minerals, their chemistry and morphology; full-colour photographs of each mineral; easy ID of more than 120 minerals.
Economics: Theory & Practice, 11th Edition by Patrick J. Welch and Gerry F. Welch connects theory to the practice of economics and the everyday world through examples and applications, debates, and critical thinking cases—some that are classics in the field and others that are fresh and up-to-date. Its balanced coverage of microeconomics and macroeconomics, flexibility in topic coverage order, and the use of appendices and chapter sections to shorten or deepen course material offer a choice of levels and sequences for a course.
"If Ms. Frizzle were a physics student of Stephen Hawking, she might have written THE UNIVERSE IN YOUR HAND, a wild tour through the reaches of time and space, from the interior of a proton to the Big Bang to the rough suburbs of a black hole. It's friendly, excitable, erudite, and cosmic." —Jordan Ellenberg, New York Times besteselling author of How Not To Be Wrong Quantum physics, black holes, string theory, the Big Bang, dark matter, dark energy, parallel universes: even if we are interested in these fundamental concepts of our world, their language is the language of math. Which means that despite our best intentions of finally grasping, say, Einstein's Theory of General Relativity, most of us are quickly brought up short by a snarl of nasty equations or an incomprehensible graph. Christophe Galfard's mission in life is to spread modern scientific ideas to the general public in entertaining ways. Using his considerable skills as a brilliant theoretical physicist and successful young adult author, The Universe in Your Hand employs the immediacy of simple, direct language to show us, not explain to us, the theories that underpin everything we know about our universe. To understand what happens to a dying star, we are asked to picture ourselves floating in space in front of it. To get acquainted with the quantum world, we are shrunk to the size of an atom and then taken on a journey. Employing everyday similes and metaphors, addressing the reader directly, and writing stories rather than equations renders these astoundingly complex ideas in an immediate and visceral way. Utterly captivating and entirely unique, The Universe in Your Hand will find its place among other classics in the field.
This book takes up the stimuli of new international historiography, albeit focusing mainly on the two regimes that undoubtedly provided the model for Fascist movements in Europe, namely the Italian and the German. Starting with a historiographical assessment of the international situation, vis-à-vis studies on Fascism and National Socialism, and then concentrate on certain aspects that are essential to any study of the two dictatorships, namely the complex relationships with their respective societies, the figures of the two dictators and the role of violence. This volume reaches beyond the time-frame encompassing Fascism and National Socialism experiences, directing the attention also toward the period subsequent to their demise. This is done in two ways. On the one hand, examining the uncomfortable architectural legacy left by dictatorships to the democratic societies that came after the war. On the other hand, the book addresses an issue that is very much alive both in the strictly historiographical and political science debate, that is to say, to what extent can the label of Fascism be used to identify political phenomena of these current times, such as movements and parties of the so-called populist and souverainist right.