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Curl up with a quirky small-town Alaskan rom-com that'll leave you laughing over: A grumpy local and the sunny tourist who turns his world upside down A rogue moose who threatens to steal every scene A vacation you'll never forget And a sweet romance that doesn't need to scald the pages to burn its way into your heart He had a strict "no tourists" policy...until she broke all of his rules.When Graham Barnett named his diner The Tourist Trap, he meant it as a joke. Now he's stuck slinging reindeer dogs to an endless parade of resort visitors who couldn't interest him less. Not even the sweet, enthusiastic tourist in the corner who blushes every time he looks her way... Two weeks in Alaska isn't just the top item on Zoey Caldwell's bucket list. It's the whole bucket. One look at the mountain town of Moose Springs and she's smitten. But when an act of kindness brings Zoey into Graham's world, she may just find there's more to the grumpy local than meets the eye...and more to love in Moose Springs than just the Alaskan wilderness. This story of Alaska marries together all the things you didn't realize you needed: a whirlwind vacation, a friendly moose, a grumpy diner owner, a quirky tourist, plenty of restaurant humor, and a happy ending that'll take you away from it all.
"Fresh, fun and romantic."—SARAH MORGAN, USA Today bestselling author of A Wedding in December How the moose (almost) stole Christmas. Lana Montgomery is everything the quirky small town of Moose Springs, Alaska can't stand: a rich socialite with dreams of changing things for the better. But Lana's determined to prove that she belongs...even if it means trading her stilettos for snow boots and tracking one of the town's hairiest Christmas mysteries: the Santa Moose, an antlered Grinch hell-bent on destroying every bit of holiday cheer (and tinsel) it can sink its teeth into. And really...how hard could it be? The last few years have been tough on Rick Harding, and it's not getting any easier now that his dream girl's back in town. When Lana accidentally tranquilizes him instead of the Santa Moose, it's clear she needs help, fast...and this could be his chance to finally catch her eye. It's an all-out Christmas war, but if they can nab that darn moose before it destroys the town, Rick and Lana might finally find a place where they both belong...together. Readers are falling in love with The Tourist Attraction: "Utterly charming—a delightful debut."—LAUREN LAYNE, New York Times bestselling author of the Central Park Pact series "An enchanting romcom debut! I loved it." —TERI WILSON, award-winning author of The Accidental Beauty Queen "After reading Sarah Morgenthaler's darling debut, I wanted to hop a plane to Alaska and find my own grumpy cinnamon roll hero!"—MELONIE JOHNSON, award-winning author of Smitten by the Brit "Prediction: Readers will stampede to Alaska looking for The Tourist Trap and their own Graham after they read the first chapter of The Tourist Attraction. Sarah Morgenthaler's Alaska is so vivid and amusing that it really should be a real place in the world!"—SARINA BOWEN, USA Today bestselling author of the True North series
The award-winning author of The Tourist Attraction turns up the charm with this sweet, laugh-out-loud story about: A grouchy mountaineer A determined Hollywood starlet A love-sick marmot A gorgeous Alaskan wilderness And a journey neither will ever forget. Former Hollywood darling River Lane's acting career is tanking fast. Determined to start fresh behind the camera, she agrees to film a documentary about the picturesque small town of Moose Springs, Alaska. The assignment should have been easy, but the quirky locals want nothing to do with River. Well, too bad: River's going to make this film and prove herself, no matter what it takes. Or what (literal) mountain she has to climb. Easton Lockett may be a gentle giant, but he knows a thing or two about survival. If he can keep everyone in line, he should be able to get River and her crew up and down Mount Veil in one piece. Turns out that's a big if. The wildlife's wilder than usual, the camera crew's determined to wander off a cliff, and the gorgeous actress is fearless. Falling for River only makes Easton's job tougher, but there's only so long he can hold out against her brilliant smile. When bad weather strikes, putting everyone at risk, it'll take all of Easton's skill to get them back home safely...and convince River she should stay in his arms for good. "Fresh, fun and romantic."—SARAH MORGAN, USA Today bestselling author for The Tourist Attraction
The Tourist Magnet Formula The most up-to-date modern book on Digital Marketing for the Hotel & Travel Industry Learn how to turn your Hotel Business into a highly popular international Tourist Attraction by creating a strong, recognizable Brand and reaching the right customers through the right communications channel, with the right message. The following pages contain the modern secrets and strategies to help you win this game, written in an accessible language so you can implement them and reap the benefits straight away. About the book An urgent and essential book that will significantly improve your Tourism Business and empower you to take the lead in transforming your Digital Communications Strategy. "The Tourist Magnet Formula" brings together the top Digital Marketing Tools and Tactics used for building a strong Branding and Digital Strategy into a synthesised, practical guide aimed at helping independent Hotel and Resort owners take their business at the next level and win in the Digital Age. It contains applicable advice and carries the reader through the journey of creating a bespoke Hotel Marketing plan, while understanding the principles of modern Digital Marketing strategy and applying them according to their specific needs. Who is this book for? This book is aimed at helping industry professionals both with and without a formal education or experience in Digital Marketing create and implement a Digital Strategy for their Hotel or Resort. Applied, the tools and tactics presented have the power to significantly contribute towards lead generation, an increased number of direct bookings, stronger brand identity and increase in the average lifetime customer value - ultimately reflecting in higher profits and a thriving modern business. How will reading the book transform your business? By the end of reading this book, you will learn how to design your Hotel Brand Strategy in order to attract the exact type of customers you need, as well as create a Marketing Strategy achieving specific and relevant objectives along the way. It also shows how to enhance your Hotel's Online Reputation and implement a sustainable Positive Reviews System, to support a healthy brand image and enhance your potential customers' trust. The book also analyses the individual Marketing channels, such as: - Website Marketing - Social Media Strategy & Marketing - Email Marketing - Influencer Marketing - PPC & Google Adwords - Affiliate Marketing - Travel Booking Websites - Digital Marketing Automation - Public Relations - Strategic Partnerships All these are specifically tailored around the Travel industry, taking the reader through a condensed, practical set of tool applications and showcasing how all these channels can be integrated in order to generate great results. How was the book created? The book is the result of a 3-year process of interviewing industry professionals and applying Top-Industry Digital and Strategic Marketing tactics in both Start-up and Corporate scenarios, evaluating and synthesizing the essential, practical insight into an easy-to-understand, applicable and modern guide. It's the first time when such a product is available in this format and at such a low price: Scroll up, make the book yours and take the lead on your way to success.
Tourism in European Cities explores the relationship between tourist activity and the architecture and built environment within which it takes place. This is the first book to consider urban tourism with a particular focus on European cities. Tourism in European Cities considers the tourist experience and the various elements that shape it. In many cities, the historic core plays a crucial role in tourism either as the location of the more important attractions, or as an attraction in its own right. The book dedicates a chapter to urban heritage and its relationship to tourism, including urban conservation and UNESCO World Heritage Sites. Another chapter considers contemporary architecture and debates some cities’ efforts to use iconic architecture, in particular, to enhance their attractiveness in the context of increased competition between cities. In the context of competition, many cities are resorting to events as a strategy to reposition and differentiate themselves from other cities. Major events are accompanied by major investment in event venues and in urban infrastructure. The city often serves as a backdrop to the urban festival as activities and performances are staged in the city’s urban spaces. This book is essential reading for students of tourism and urban geography. It is also of interest to students of urban planning and architecture, and anyone keen to learn more about tourism and European cities.
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
In this classic analysis of travel and sightseeing, author Dean MacCannell brings social scientific understandings to bear on tourism in the postindustrial age, during which the middle class has acquired leisure time for international travel. In The Tourist—now with a new introduction framing it as part of a broader contemporary social and cultural analysis—the author examines notions of authenticity, high and low culture, and the construction of social reality around tourism.
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Tourist attractions constitute the metaphorical 'heart' of tourism. This book aims to both deconstruct and construct what tourist attractions are, how we perceive them and how we can enhance our understanding of what attracts us as tourists. The volume reaches beyond current ideas about the ways tourist attractions are created, shaped and packaged. It focuses on the importance and subjective nature of identity, memory, narrative and performance in the tourist experience to find new ways of analysing and managing tourist attractions. The book will appeal to researchers and students in tourism and destination management and heritage and indigenous tourism.