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Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Chronicles the 1975 offensive of the Vietnam People’s Army and the uprisings that secured the liberation of South Vietnam.
From award-winning ProPublica reporter Marshall Allen, a primer for anyone who wants to fight the predatory health care system--and win. Every year, millions of Americans are overcharged and underserved while the health care industry makes record profits. We know something is wrong, but the layers of bureaucracy designed to discourage complaints make pushing back seem impossible. At least, this is what the health care power players want you to think. Never Pay the First Bill is the guerilla guide to health care the American people and employers need. Drawing on 15 years of investigating the health care industry, reporter Marshall Allen shows how companies and individuals have managed to force medical providers to play fair, and shows how you can, too. He reveals the industry's pressure points and how companies and individuals have fought overbilling, price gouging, insurance denials, and more to get the care they deserve. Laying out a practical plan for protecting yourself against the system's predatory practices, Allen offers the inspiration you need and tried-and-true strategies such as: Analyze and contest your medical bills, so you don't pay more than you should Obtain the billing codes for a procedure in advance Write in an appropriate treatment clause before signing financial documents Get your way by suing in small claims court Few politicians and CEOs have been willing to stand up to the medical industry. It is up to the American people to equip ourselves to fight back for the sake of our families--and everyone else.
“I intend to write as if we were seated together in a shady grove cooled by gentle breezes, engaging in a relaxed conversation.” So saying, Daisaku Ikeda invites us to explore with him five core principles of Nichiren Buddhism and the Soka Gakkai movement, so that we may find true happiness ourselves, help others do the same, and bring about a more peaceful world.
A new history of the large, fast, and long-ranged armored cruisers of the US Navy, and the roles that these warships played in the fleet as America developed into a great naval power. At the dawn of the “Steel Navy” era, the rapidly expanding US Navy's fleet of capital ships consisted not only of battleships but also armored cruisers, the forerunner of the battlecruiser. Armored cruisers sacrificed the battleship's superlative firepower and protection for superior speed and range but, as this study shows, their role was not always easy to define. Controversial because they were as large and expensive as battleships but not able to withstand a battleship in battle, contemporary strategists pointed out that, “naval wars are not won by running away from stronger ships.” Despite being produced at great expense, tactically they never really had a legitimate mission–traditional deployments were commerce raiding and protection, but despite this, author Brian Lane Herder illustrates how successful the use of armored cruisers was for the US Navy. After 1906, some replaced US battleships in the Pacific, functioning as oversized gunboats, most notably, the modified armored cruiser Pennsylvania which witnessed the first landing of an airplane on a ship. On November 5, 1915, North Carolina became the first cruiser to launch an aircraft from a catapult while underway. After the war, surviving US armored cruisers represented the US Navy on their Asiatic station until the final cruiser was scuttled in 1946. Using detailed, color artwork and photos, this fascinating book describes the development and deployment of these controversial but intriguing ships, providing examples of the key service they played in the US Navy in a variety of defensive and escorting roles.