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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
An inspiring, practical plan to transform Australia’s energy system and supercharge our response to the climate crisis Climate change is a planetary emergency. We have to do something now – but what? Australian visionary Saul Griffith has a plan. In The Big Switch, Griffith lays out a detailed blueprint – optimistic but feasible – for fighting climate change while creating millions of new jobs and a healthier environment. Griffith explains exactly what it would take to transform our infrastructure, update our grid, and adapt our households. Billionaires may contemplate escaping our worn-out planet on a private rocket ship to Mars, but the rest of us, Griffith says, will stay and fight for the future. ‘I’m a scientist, inventor and father who wants to leave my kids a better world. The data convinces me that it is still rational to have hope.’ —Saul Griffith 'About f*cking time we have an actual plan written down that can be executed and financed. In a decarbonised world, Australia is a winner. The opportunity now is ours for the taking.' -Mike Cannon-Brookes 'Griffth argues that electrification is the path forward to mitigate climate change while creating jobs.' -Rose Mary Petrass, The Fifth Estate '...an engaging, optimistic, and persuasive perspective on the huge opportunities in front of us.' -Benjamin Powell, Westender Community News
One thing that separates human beings from the rest of the animal world is our ability to control behavior by referencing internal plans, goals, and rules. This ability, which is crucial to our success in a complex social environment, depends on the purposeful generation of "task sets"--states of mental readiness that allow each of us to engage with the world in a particular way or achieve a particular aim. This book reports the latest research regarding the activation, maintenance, and suppression of task sets. Chapters from many of the world's leading researchers in task switching and cognitive control investigate key issues in the field, from how we select the most relevant task when presented with distracting alternatives, to how we maintain focus on a task ("eyes on the prize") and switch to a new one when our goals or external circumstances change. Chapters also explore the brain structures responsible for these abilities, how they develop during childhood, and whether they decline due to normal aging or neurological disorders. Of interest especially to scholars and students of cognitive psychology, the volume offers thorough, multi-disciplinary coverage of contemporary research and theories concerning this fundamental yet mysterious aspect of human brain function and behavior.
This book constitutes the proceedings of the 11th IFIP WG 10.3 International Conference on Network and Parallel Computing, NPC 2014, held in Ilan, Taiwan, in September 2014. The 42 full papers and 24 poster papers presented were carefully reviewed and selected from 196 submissions. They are organized in topical sections on systems, networks, and architectures, parallel and multi-core technologies, virtualization and cloud computing technologies, applications of parallel and distributed computing, and I/O, file systems, and data management.