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Showing a wide range of examples from first-rate designers across the world, Shaping Text is a primer for graphic designers and typographers.
The shape of text to come is designed to engage educators with both image and word both effectively and intellectually. It seeks to provide a way for teachers yo understand how images work in their own right, as well as in relation to written text. By presenting key concepts around multimodal texts and the role of visual language this book will guide readers through a framework that will enhance their understanding of visual grammar as well as build on concepts of written grammar.
The forms taken by scientific writing help to determine the very nature of science itself. In this closely reasoned study, Charles Bazerman views the changing forms of scientific writing as solutions to rhetorical problems faced by scientists arguing for their findings. Examining such works as the early Philosophical Transactions and Newton's optical writings as well as Physical Review, Bazerman views the changing forms of scientific writing as solutions to rhetorical problems faced by scientists. The rhetoric of science is, Bazerman demonstrates, an embedded part of scientific activity that interacts with other parts of scientific activity, including social structure and empirical experience. This book presents a comprehensive historical account of the rise and development of the genre, and views these forms in relation to empirical experience.
Shaping the Claim helps the preacher discover the core of the message to be preached — the sermonic "claim." In order to be effective, says McMickle, a sermon needs to address the hearers at three distinct levels; the head or the intellect, the heart or passion and conviction, and the hand or an expected and desired response. In order to discover the biblical "claim" that a sermon should make upon a particular congregation at a particular time, McMickle presents a helpful three-step process: (1) What? (2) So What? and (3) Now What? The book is keyed to online sermon samples and other Web-based features such as sermon illustrations and art.
Marcus offers this animated history of the visionaries--editors, illustrators, and others--whose books have transformed American childhood and American culture.
Data and its technologies now play a large and growing role in humanities research and teaching. This book addresses the needs of humanities scholars who seek deeper expertise in the area of data modeling and representation. The authors, all experts in digital humanities, offer a clear explanation of key technical principles, a grounded discussion of case studies, and an exploration of important theoretical concerns. The book opens with an orientation, giving the reader a history of data modeling in the humanities and a grounding in the technical concepts necessary to understand and engage with the second part of the book. The second part of the book is a wide-ranging exploration of topics central for a deeper understanding of data modeling in digital humanities. Chapters cover data modeling standards and the role they play in shaping digital humanities practice, traditional forms of modeling in the humanities and how they have been transformed by digital approaches, ontologies which seek to anchor meaning in digital humanities resources, and how data models inhabit the other analytical tools used in digital humanities research. It concludes with a glossary chapter that explains specific terms and concepts for data modeling in the digital humanities context. This book is a unique and invaluable resource for teaching and practising data modeling in a digital humanities context.
Shaping the Story teaches beginning fiction writers to hone their craft with a unique, step-by-step approach to writing a short story. Stepping students through an interlocking set of twelve easy-to-follow exercises Shaping the Story helps the beginning fiction writer understand the ways a short story changes and grows as it moves from its often-vague beginnings through a satisfying ending. As students step through the process, they learn about development of theme, point of view, voice, setting, character, dialogue, scene, plot, the treatment of time, and the crafting of satisfying endings. The text also offers an additional 48 skill-building exercises--four per chapter--plus an anthology of thirteen carefully chosen stories, which, through reading and analysis, will bring the book's lessons vividly to life.
Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess. Now in its second edition, this novel text provides readers with unique strategies for crafting and revising their writing, whether for school, work, or play. The new edition emphasizes, in particular, the importance of the writer embracing a rhetorical perspective, distinguishing between formal and social media compositional styles, and appreciating the effort needed to produce clear, concise, and compelling messages.
Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
A guide to the next great wave of technology -- an era of objects so programmable that they can be regarded as material instantiations of an immaterial system.