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In search of Kailani, the next guardian of the chaos portal and the master of shadows, Cordelia and her companions embark on a perilous journey deep into the Arachnin Mountains. Once there, they encounter new enemies and make new friends who lead them to their ultimate destination—the colourless Realm of Shadows. At first, a tunnel of light carves a pathway through that malignant realm, keeping Cordelia and her friends safe from its twisted magic. But visions of a dark tower beyond the tunnel grow in Cordelia’s mind, and eventually, she must choose between pursuing her vision or sticking with the group. Divided and alone, they fight countless battles as their bonds of friendship are put to the ultimate test. Will Cordelia and her companions succumb to Realm of Shadows’ malevolent magic, or can they find a way to escape back to their own world? More importantly, will their alliance survive the journey?
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
From George Lucas, creator of Star Wars(r) and Indiana Jones, and Chris Claremont, author of the bestselling X-Men adventures, comes the thrilling sequel to Shadow Moon, taking readers deeper into a stunningly original world of magic, myth, and legend. The momentous Ascension of Princess Elora Danan should have brought peace to the Thirteen Realms. Instead, an intense Shadow War rages, spearheaded by the evil Mohdri. He has dispatched his dread Black Rose commando assassins to capture Elora and her sworn protector, Thorn Drumheller. But Mohdri himself is just a facade for a more dangerous entity: the Deceiver. But who--or what--is the Deceiver? And how can Elora, Thorn, and their ragtag band defeat this unspeakable force? The answer lies in a perilous journey to a land undisturbed since the dawn of time. A journey that will end at the unbreachable citadel of the dragon, where a chilling betrayal will change the fate of Elora, Thorn, and the Thirteen Realms forever.
The ômade in Chinaö label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end marketsùtechnology, financial services, transportation, energyùand are emerging as powerhouse multinationals. In the Shadow of the Dragon is a meticulously researched exposT of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides: ò Profiles of key players ò Insights into subtle yet powerful strategies used to gain market dominance ò An understanding of the Chinese approach to going global ò Analysis of the Chinese way of innovation ò Advice on competing head-to-head or forming alliances with Chinese partners Part primer, part survival guide, In the Shadow of the Dragon is the first book to lay bare the challenges looming ahead.
Before Alex Cross, before Michael Bennett, before Jack Reacher, there was The Shadow! The world’s bestselling author, James Patterson, reimagines one of America’s iconic thriller heroes. Only two people know that 1930s society man Lamont Cranston has a secret identity as the Shadow, a crusader for justice. One is his greatest love, Margo Lane, and the other is fiercest enemy, Shiwan Khan. When Khan ambushes the couple, they must risk everything for the slimmest chance of survival . . . in the future. A century and a half later, Lamont awakens in a world both unknown and disturbingly familiar. The first person he meets is Maddy Gomes, a teenager with her own mysterious secrets, including a knowledge of the legend of the Shadow. Most disturbing, Khan's power continues to be felt over the city and its people. No one in this new world understands the dangers of stopping him better than Lamont Cranston. And only the Shadow knows that he’s the one person who might succeed before more innocent lives are lost.
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP
The New York Times bestseller “The Shadow of the Wind is ultimately a love letter to literature, intended for readers as passionate about storytelling as its young hero.” —Entertainment Weekly (Editor's Choice) “One gorgeous read.” —Stephen King Barcelona, 1945: A city slowly heals in the aftermath of the Spanish Civil War, and Daniel, an antiquarian book dealer’s son who mourns the loss of his mother, finds solace in a mysterious book entitled The Shadow of the Wind, by one Julián Carax. But when he sets out to find the author’s other works, he makes a shocking discovery: someone has been systematically destroying every copy of every book Carax has written. In fact, Daniel may have the last of Carax’s books in existence. Soon Daniel’s seemingly innocent quest opens a door into one of Barcelona’s darkest secrets--an epic story of murder, madness, and doomed love.
In what would be A.D. 600 in our history, the Roman Empire still stands, supported by the Legions and Thaumaturges of Rome. Now the Emperor of the West, the Augustus Galen Atreus, will come to the aid of the Emperor of the East, the Augustus Heraclius, to lift the siege of Constantinople and carry a great war to the very doorstep of the Shahanshah of Persia. It is a war that will be fought with armies both conventional and magical, with bright swords and the darkest necromancy. Against this richly detailed canvas of alternate history and military strategy, Thomas Harlan sets the intricate and moving stories of four people: Woven with rich detail youd expect from a first-rate historical novel, while through it runs yarns of magic and shimmering glamours that carry you deeply into your most fantastic dreams At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Fantasy.
The Cinema and Its Shadow argues that race has defined the cinematic apparatus since the earliest motion pictures, especially at times of technological transition. In particular, this work explores how racial difference became central to the resolving of cinematic problems: the stationary camera, narrative form, realism, the synchronization of image and sound, and, perhaps most fundamentally, the immaterial image—the cinema’s “shadow,” which figures both the material reality of the screen image and its racist past. Discussing early “race subjects,” Alice Maurice demonstrates that these films influenced cinematic narrative in lasting ways by helping to determine the relation between stillness and motion, spectacle and narrative drive. The book examines how motion picture technology related to race, embodiment, and authenticity at specific junctures in cinema’s development, including the advent of narratives, feature films, and sound. In close readings of such films as The Cheat, Shadows, and Hallelujah!, Maurice reveals how the rhetoric of race repeatedly embodies film technology, endowing it with a powerful mix of authenticity and magic. In this way, the racialized subject became the perfect medium for showing off, shoring up, and reintroducing the cinematic apparatus at various points in the history of American film. Moving beyond analyzing race in purely thematic or ideological terms, Maurice traces how it shaped the formal and technological means of the cinema.