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THE RHETORICAL ACT: THINKING, SPEAKING AND WRITING CRITICALLY, Fourth Edition, teaches liberal arts students how to craft and critique rhetorical messages that influence, inviting and enabling them to become articulate rhetors and critics of their symbolic universe. The new edition maintains a traditional humanistic approach to rhetoric, while extending the scope and relevance of the text. THE RHETORICAL ACT reaffirms the ancient Aristotelian and Ciceronian relationships between art and practice -- one cannot master rhetorical skills without an understanding of the theory on which such skills are based. The text combines thorough coverage of rhetorical criticism, media literacy, and strategic public speaking, providing a solid grounding in essential concepts while helping students hone their skills in each area. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
THE RHETORICAL ACT: THINKING, SPEAKING AND WRITING CRITICALLY, Third Edition teaches liberal arts students how to craft and critique rhetorical messages that influence. The text is a compelling invitation to students of Communication and Language Arts to become articulate rhetors and critics of their symbolic universe. Consistent with the first two editions, the third edition takes as its starting point a traditional humanistic approach to rhetoric. The book reaffirms the ancient Aristotelian and Ciceronian relationships between art and practice - that you cannot master rhetorical skills without an understanding of the theory on which such skills are based. THE RHETORICAL ACT, Third Edition departs from traditional textbooks in several ways. It treats rhetorical action as the joint effort of rhetor and audience, emphasizing the audience's active, collaborative role. Students will encounter critical models for recognizing the opportunities and constraints of rhetorical action. This book will help your students become discerning speakers and critics who can assess situations, conceive rhetorical possibilities, examine and produce actual rhetorical messages, and compare their efforts and those of fellow students to the discourse of journalists, politicians, advertisers and other public persuaders.
This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.
The Political Language of Food addresses why the language used in the production, marketing, selling, and consumption of food is inherently political. Food language is rarely neutral and is often strategically vague, which tends to serve the interests of powerful entities.Boerboom and his contributors critique the language of food-based messages and examine how such language—including idioms, tropes, euphemisms, invented terms, etc.—serves to both mislead and obscure relationships between food and the resulting community, health, labor, and environmental impacts. Employing diverse methodologies, the contributors examine on a micro-level the textual and rhetorical elements of food-based language itself. The Political Language of Food is both timely and important and will appeal to scholars of media studies, political communication, and rhetoric.
A game-changing resource for educators looking to elevate their unit and lesson plans, increase student engagement, and improve home-school communication. With so many standards to address and templates to fill out, curriculum design and lesson planning can be cumbersome and overwhelming. And every teacher knows the struggle of trying to cover all the required content, which may or may not resonate with their students. In Streamlining the Curriculum, experts Heidi Hayes Jacobs and Allison Zmuda take a hard look at our overburdened, dated curricular practices and offer a better way—one built on the power of narrative. Their storyboard approach casts students as the heroes of the learning journey. Instead of passive recipients, they become protagonists, activity engaged in exploring new ideas, solving problems, finding connections, enlisting allies, and acquiring new skills and understandings to apply to both present and future challenges. This innovative book teaches you how to * Decide what to cut out, cut back, consolidate, and create in your lessons and units. * Find the throughlines in your required content and approach lesson design and teaching as storytelling, no matter what subject area or grade level you teach. * Apply genre lenses to make courses, units, and lessons more compelling. * Communicate clear learning targets to your students and their families. * Create space for exploring essential questions, investigating intriguing ideas, and conducting projects that feel relevant and important. * Determine purposeful and authentic evidence of learning. Filled with examples and insights, this book shows educators how to break free from the tyranny of templates and start streamlining curriculum, assessment, and planning to make learning experiences more immersive, interesting, and emotionally resonant.
Citizenship has long been a central topic among educators, philosophers, and political theorists. Using the phrase “rhetorical citizenship” as a unifying perspective, Rhetorical Citizenship and Public Deliberation aims to develop an understanding of citizenship as a discursive phenomenon, arguing that discourse is not prefatory to real action but in many ways constitutive of civic engagement. To accomplish this, the book brings together, in a cross-disciplinary effort, contributions by scholars in fields that rarely intersect. For the most part, discussions of citizenship have focused on aspects that are central to the “liberal” tradition of social thought—that is, questions of the freedoms and rights of citizens and groups. This collection gives voice to a “republican” conception of citizenship. Seeing participation and debate as central to being a citizen, this tradition looks back to the Greek city-states and republican Rome. Citizenship, in this sense of the word, is rhetorical citizenship. Rhetoric is thus at the core of being a citizen. Aside from the editors, the contributors are John Adams, Paula Cossart, Jonas Gabrielsen, Jette Barnholdt Hansen, Kasper Møller Hansen, Sine Nørholm Just, Ildikó Kaposi, William Keith, Bart van Klink, Marie Lund Klujeff, Manfred Kraus, Oliver W. Lembcke, Berit von der Lippe, James McDonald, Niels Møller Nielsen, Tatiana Tatarchevskiy, Italo Testa, Georgia Warnke, Kristian Wedberg, and Stephen West.
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.
Cracked But Not Shattered: Hillary Rodham Clinton's Unsuccessful Campaign for the Presidency thoroughly analyzes Hillary Clinton's 2008 campaign for the Democratic Party's presidential nomination with an eye to identifying what went wrong--why, as the frontrunner, she ended up not breaking "the glass ceiling." The volume's contributors examine multiple issues in attempt to answer this question, from usual campaign communication topics such as Clinton's rhetoric, debate performance, and advertising to the ways in which she was treated by the media. Although her communication was flawed and the media coverage of her did reflect biases, these essays demonstrate how Clinton's campaign was in trouble from the start because of her gender, status as a former First Lady, and being half of a political couple. Cracked But Not Shattered provides keen insight into the historic 2008 democratic primaries that will particularly intrigue scholars and students of political communications.