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This book is for all those who ever contemplated owning or are in the midst of running their own restaurant business.
This book reveals the proven inside secrets that the really successful restaurants are using to drive starving crowds to their restaurants while drastically cutting their marketing expenses.
Now revealed, once guarded secrets that the top restaurant owners across the U.S Don't want you to know. In this book you will dive deep into the mind of Independent Restaurant Marketing Coach Ralph Lewis as he reveals guarded secrets that have contributed to the success of his family's restaurant. Ralph is a third generation restaurant expert, his family has owned and operated successful restaurants from Maine to Florida for over eight decades. During that time they have learned the business principles and guarded secrets that are absolutely essential to operating a successful and profitable restaurant. Unlike other restaurant coaches out there Ralph continues to work in the trenches developing marketing and operation procedures that continue to make his family's restaurant the success that it is today. During the past 60 years Ralph and his family have witnessed many changes in the restaurant industry. Some of those include the birth of large national restaurant chains with multimillion dollar marketing budgets. The decline in customer loyalty and the demand for better value. The worst economic disaster to face the country since the great depression. Yet through all of this his family's restaurant has continued to grow and prosper despite all the challenges they have faced. In this book Ralph discusses the challenges and struggles that all restaurant owners face during these tough economic times. He talks about how to face the challenges head on and how to succeed. Ralph also discusses what it takes to entice some of the biggest names in television, movies, sports and politics to not only eat at his family's restaurant but to also give them rave reviews. These raving fans include baseball legends, television and movie actors and a certain New York City Mayor. Stop being a slave to your restaurant and learn to be the master. Ralph talks about what it takes to free yourself from your restaurant. What it means to work on your business instead of in your business. But most of all how much better and less stressful your life can be when you learn what it takes to operate a successful restaurant. Take back your life and your sanity right now!
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows how eateries can get past that challenging first year and keep diners coming back for more. The only restaurant start-up guide written by a certified accountant, this book gives readers an edge when making key decisions about funding, location, hiring, menu-making, number-crunching, and turning a profit--complete with sample sales forecasts and operating budgets. This updated edition also includes strategies for capitalizing on the latest food, drink, and technology trends. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.
The vast majority of restaurants have insufficient content strategies to fully leverage social media to their advantage. In order to thrive in a saturated industry, it's crucial to build a stand out brand across social media. If you are a restaurant owner and constantly wondering "what should I post on social media?" You are facing the tough world of social media that's an absolute must in the competitive food industry. Owning a restaurant is one job and constantly thinking of creative and engaging content to post on social media is an entirely different job. This completely comprehensive guide includes: A year's worth of creative social media ideas specifically tailored to restaurant owners Strategic explanations that dive into why these specific pieces of content are beneficial Brand building techniques built into our unique content ideas that will help you establish a strong online presence as a restaurant. "365 Days of Social Media Posts For Restaurant Owners" has received rave reviews: "This is the social media marketing book that every restaurant needed but didn't know existed" - Disrupt Magazine "This book will save you hours of time with your social media marketing" - Seekers Times "If you understand the power of social media but lack content ideas, there is no better book for you than this." - About Insider "365 Days of Social Media Posts For Restaurant Owners" is the solution to never running out of ideas for what to post on your social platforms. This book provides you 365 days of unique content ideas to grow and establish your restaurant's brand on Facebook and Instagram. Don't spend another day wasting hours trying to come up with what to post on social media. Save yourself time and energy and by clicking the BUY NOW button at the top of this page!
Head gasket repairs, valve adjustments, camshaft timing, carb and SPICA fuel injection tuning, and driveshaft donut replacement are all explained. Experienced, hands-on guidance thatll keep you in the drivers seat.
The ultimate collection of recipes to make real food, real fast -- with hundreds of ways to cook smarter, not harder. The Kitchen Shortcut Bible is for all of us who love to cook, but never seem to have enough time. Rather than a book of way-too-clever hacks, this is a collection of more than 200 ingenious recipes that supercharge your time in the kitchen without sacrificing high quality or fresh flavor. Bruce Weinstein and Mark Scarbrough come to this, their definitive guide to shortcut cooking, after twenty-nine cookbooks and decades of experience in the kitchen. Not only do they know about putting great meals on the table, they also know that most people's nightly question isn't "what's for dinner," but "what's for dinner in the next half hour?" They've got risotto in minutes, no-fry chicken parm, and melted ice cream pound cake. But these recipes aren't merely "semi-homemade." They've also got slow cooker confits, no-boil stuffed cabbage, and a fine holiday turkey straight out of the freezer, as well as new ways to think about sheet pan suppers, Asian noodle dishes without a wok, and no-churn ice creams. And no MacGuyver-ing either! There are lots of new ways to use the kitchen tools you already own, imparting concrete shortcuts that save time and make something good into something great. When dinner is a problem to be solved, this is your cheat sheet.
"It's Ecstasy come Dixie." —Southern Living The Most Extensive Collection of Southern Recipes Ever in One Book Voted Southern Living magazine's 1996 Reader's Choice Award for best small-town restaurant in the Southandthe"Best in the South" for six years straight, the Blue Willow Inn is the quintessential eatery for fans of traditional Southern cuisine. Now, you can recreate the Blue Willow Inn experience in your own kitchen with over 600 classic Southern recipes, including: Blue Willow Inn's Famous Fried Green Tomatoes (page 170) Chicken and Dumplings (page 90) Virginia's Vidalia Onion Dip (page 58) Kudzu Blossom Jelly (page 83) Mom's Sweet Potato Casserole (page 194) Alabama "Blue Ribbon" Banana Pudding (page 342) Southern Fried Chicken (page 247) Thanks to proprietor Billie Van Dyke, as well as cooks from all over the South, you can now experience the culinary wonders of the Blue Willow Inn's delectable taste in your very own kitchen. Recipes passed down from generation to generation, adapted and enhanced through the years, have been collected into the most comprehensive collection of Southern recipes ever published.
"How to Burn Down the House: The Infamous Waiter and Bartender's Scam Bible" is the first insider's guide to restaurant and barroom con games. Written by two Bourbon Street waiters, it contains humorous step by step discriptions of every scam in the book, with instructions on how to pull them off undetected.
No one can describe a wine like Karen MacNeil. Comprehensive, entertaining, authoritative, and endlessly interesting, The Wine Bible is a lively course from an expert teacher, grounding the reader deeply in the fundamentals—vine-yards and varietals, climate and terroir, the nine attributes of a wine’s greatness—while layering on tips, informative asides, anecdotes, definitions, photographs, maps, labels, and recommended bottles. Discover how to taste with focus and build a wine-tasting memory. The reason behind Champagne’s bubbles. Italy, the place the ancient Greeks called the land of wine. An oak barrel’s effect on flavor. Sherry, the world’s most misunderstood and underappreciated wine. How to match wine with food—and mood. Plus everything else you need to know to buy, store, serve, and enjoy the world’s most captivating beverage.