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This title explores linguistic landscape, which refers to the signs, directions, and other documentation that appear in the public space, and includes the interpretation of this 'visible language' in social, political, and economic contexts.
The ten volumes of Handbook of Pragmatics Highlights focus on the most salient topics in the field of pragmatics, thus dividing its wide interdisciplinary spectrum in a transparent and manageable way. While the other volumes select specific philosophical, cognitive, grammatical, cultural, variational, interactional, or discursive angles, this seventh volume underlines the mutually constitutive relation between society and language use. It highlights a number of the most prominent approaches of this relation and it draws attention to a selected number of topics that the study of language in its social context has characteristically brought to bear. Despite their theoretical and methodological differences, each of the chapters in this book assumes that it is necessary to look at society and language use as interdependent phenomena, and that by attending to microscopic linguistic phenomena one is also keeping a finger on the pulse of broader, macroscopic social tendencies that at the same time facilitate and constrain language use. The introduction provides a sketch of the intellectual antecedents of the volume’s two ‘mother disciplines’, viz., linguistics and social theory before pointing at recent common ground in the rising attention for discourse and what has come to be called ‘late-modernity’.
Provides a way of accounting for the relationship between language and a variety of social phenomena.
This book offers insight into the spread and impact of English language education in China within China’s broader educational, social, economic and political changes. The author's critical perspective informs readers on the connections between language education and political ideologies in the context of globalizing China. The discussion of the implications concerning language education is of interest for current and future language policy makers, language educators and learners. Including both diachronic and synchronic accounts or China’s language education policy, this volume highlights how China as a modern nation-state has been seeking a more central position globally, and the role that English education and the promotion of such education played in that effort in recent decades.
A groundbreaking history of worldwide English in all its dialects, differences, and linguistic delights: “Informative . . . distinctive . . . a spirited celebration.” —The Guardian In this “well-informed and appealing” work (Publishers Weekly), David Crystal puts aside the usual focus on “standard” English, and instead provides a startlingly original view of where the richness, creativity, and diversity of the language truly lies—in the accents and dialects of nonstandard English users all over the world. Whatever their regional, social, or ethnic background, each group has a story worth telling, whether it is in Scotland or Somerset, South Africa or Singapore. He reminds us that for several hundred wonderful years, there was no such thing as “incorrect” English—and traces the evolution of the language from a few thousand Anglo-Saxons to the 1.5 billion people who speak it today. Moving from Beowulf to Chaucer to Shakespeare to Dickens and the present day, Crystal puts regional speech and writing at center stage, giving a sense of the social realities behind the development of English. This significant shift in perspective enables us to understand for the first time the importance of everyday, previously marginalized, voices in our language—and provides an argument too for the way English should be taught in the future. “A work of impeccable scholarship [that] could easily serve as a standard textbook for students of linguistics, but Mr. Crystal, reaching out to a more general audience, recognizes that even the most avid reader might flinch at the sections on Old Norse grammatical influence. Cleverly, he has sprinkled the book with little digressions, set apart in boxes, that address historical mysteries, strange loanwords, interesting etymologies and the like.” —The New York Times “Learned and often provocative . . . demonstrates repeatedly that common conceptions about language are often historically inaccurate—split infinitives bothered no one until recently (likewise sentence-ending prepositions).” —Kirkus Reviews (starred review) “Simply the best introductory history of the English language family that we have. The plan of the book is ingenious, the writing lively, the exposition clear, and the scholarly standard uncompromisingly high.” —J.M. Coetzee, winner of the Nobel Prize in Literature
This book considers the issues globalization raises for second language learning and teaching. Block and Cameron's collection shows how, in an economy based on services and information, the linguistic skills of workers becomes increasingly important. New technologies make possible new kinds of language teaching, and language becomes an economic commodity with a value in the global marketplace. This has implications for how and why people learn languages, and for which languages they learn. Drawing together the various strands of the globalization debate, this rich and varied collection of contributions explores issues such as: *The commodification of language(s) and language skills *The use of new media and new technologies in language learning and teaching *The effects of globalization on the language teaching industry *New forms of power and resistance.
Human language has changed in the age of globalization: no longer tied to stable and resident communities, it moves across the globe, and it changes in the process. The world has become a complex 'web' of villages, towns, neighbourhoods and settlements connected by material and symbolic ties in often unpredictable ways. This phenomenon requires us to revise our understanding of linguistic communication. In The Sociolinguistics of Globalization Jan Blommaert constructs a theory of changing language in a changing society, reconsidering locality, repertoires, competence, history and sociolinguistic inequality.
These in-depth case studies provide novel insights in to the fast-changing language situation in multilingual China, and how it changes the meanings of language identity and language learning. This linguistic ethnographic study of language attitudes and identities in contemporary China in the era of multilingualism provides a comprehensive and critical review of the state of the art in the field of language-attitude research, and situates attitudes towards Chinese regional dialects in their social, historical as well as local contexts. The role of language policies and the links between the interactional phenomena and other contextual factors are investigated through the multi-level analysis of linguistic ethnographic data. This study captures the long-term language socialisation process and the moment-to-moment construction of language attitudes at a level of detail that is rarely seen. The narrative is presented in a highly readable style, without compromising the theoretical sophistication and sociolinguistic complexities.
This volume critically examines the phenomenon of “English fever” in South Korea from both micro- and macro-perspectives. Drawing on original research and rich illustrative examples, the book investigates two key questions: why is English so popular in Korea, and why is there such a gap between the ‘dreams’ and ‘realities’ associated with English in Korea? These questions are explored through the eyes of English-Korean translators and interpreters, who represent the professional group most intensely engaged in the zeal for English language mastery. Macro-perspectives focus on historical factors leading to the rise of English, with English-Korean translation and interpreting as a key theme. Micro-perspectives explore the dreams that individuals attach to English and the ways in which they imagine it can transform their lives, and contrast these dreams with the stark realities felt on the ground. The gaps between these dreams and realities are explored from various angles, which include commodification, gender and neoliberalism. The book thus offers fresh insights on how the phenomenon of “English fever” has been created, reproduced, and sustained from both historical and contemporary viewpoints. From the reviews: This is an important study of how English is experienced in one country, Korea. A very insightful analysis of the interlocking of historical factors influencing the status of English, and the interlocking significance of class, gender, aesthetics, myth-making, and the role of the media and competitive commodification. The study is based on competent use of relevant theoretical approaches, solid fieldwork, and a personal capacity to draw complex threads together. It demonstrates how language policy can be analysed in a stimulating way that has major importance beyond the borders of Korea. Language ideologies are brought to life effectively. Robert Phillipson, Emeritus Professor, Copenhagen Business School, Denmark