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How to take those recipes from the kitchen to the printed page Here is a one-stop information source that will be invaluable for anyone who writes, tests, or edits recipes. Based on their hands-on expertise in all three of these areas, the authors have created the most comprehensive writing tool available for food professionals. Readers will learn how to develop their own writing style as they learn about format, syntax, spelling, cooking terminology, recipe-testing-and more. There2s even a chapter on preparing recipes for TV and radio presentations, plus interviews with notable "foodies" on what constitutes a good recipe. Features discussions with Chuck Williams, founder of Williams-Sonoma cookware stores; Ferdinand E. Metz, President of The Culinary Institute of America; and Marlene Sorosky, author of The Dessert Lover2s Cookbook Includes a resources section listing reference books, food promotion organizations, professional associations, and government agencies BARBARA OSTMANN (Union, Missouri) is a food and travel writer for The New York Times regional newspaper group. JANE BAKER (East Lansing, Michigan) is Director of Domestic Marketing for the Cherry Marketing Institute. They are both editors of the Quick & Easy Recipes series.
Known for combining natural foods recipes with evocative, artful photography, New York Times bestselling author Heidi Swanson circled the globe to create this mouthwatering assortment of 120 vegetarian dishes. In this deeply personal collection drawn from her well-worn recipe journals, Heidi describes the fragrance of flatbreads hot off a Marrakech griddle, soba noodles and feather-light tempura in Tokyo, and the taste of wild-picked greens from the Puglian coast. Recipes such as Fennel Stew, Carrot & Sake Salad, Watermelon Radish Soup, Brown Butter Tortelli, and Saffron Tagine use healthy, whole foods ingredients and approachable techniques, and photographs taken in Morocco, Japan, Italy, France, and India, as well as back home in Heidi’s kitchen, reveal the places both near and far that inspire her warm, nourishing cooking.
NEW YORK TIMES BESTSELLER • A thoroughly modern guide to becoming a better, faster, more creative cook, featuring fun, flavorful recipes anyone can make. ONE OF THE BEST COOKBOOKS OF THE YEAR: NPR, Food52, Taste of Home “Surprising no one, Molly has written a book as smart, stylish, and entertaining as she is.”—Carla Lalli Music, author of Where Cooking Begins If you seek out, celebrate, and obsess over good food but lack the skills and confidence necessary to make it at home, you’ve just won a ticket to a life filled with supreme deliciousness. Cook This Book is a new kind of foundational cookbook from Molly Baz, who’s here to teach you absolutely everything she knows and equip you with the tools to become a better, more efficient cook. Molly breaks the essentials of cooking down to clear and uncomplicated recipes that deliver big flavor with little effort and a side of education, including dishes like Pastrami Roast Chicken with Schmaltzy Onions and Dill, Chorizo and Chickpea Carbonara, and of course, her signature Cae Sal. But this is not your average cookbook. More than a collection of recipes, Cook This Book teaches you the invaluable superpower of improvisation though visually compelling lessons on such topics as the importance of salt and how to balance flavor, giving you all the tools necessary to make food taste great every time. Throughout, you’ll encounter dozens of QR codes, accessed through the camera app on your smartphone, that link to short technique-driven videos hosted by Molly to help illuminate some of the trickier skills. As Molly says, “Cooking is really fun, I swear. You simply need to set yourself up for success to truly enjoy it.” Cook This Book will help you do just that, inspiring a new generation to find joy in the kitchen and take pride in putting a home-cooked meal on the table, all with the unbridled fun and spirit that only Molly could inspire.
Provides a insight into pickling and local delicacies, such as the Korean kimchi and the Balkan sarma, as well as the universal classics such as cucumbers, beetroots and cabbage. With guidelines on equipment and preparation, useful hints on cooking and important tips.
The go-to soup-to-nuts guide on how to really make money from food writing, both in print and online With recipe-driven blogs, cookbooks, reviews, and endless foodie websites, food writing is ever in demand. In this award-winning guide, noted journalist and writing instructor Dianne Jacob offers tips and strategies for getting published and other ways to turn your passion into cash, whether it's in print or online. With insider secrets and helpful advice from award-winning writers, agents, and editors, Will Write for Food is still the essential guide to go from starving artist to well-fed writer.