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It’s Monday morning, 9am. How do you feel? Imagine waking up to start another week. In a perfect world, how would you like to feel? Maybe you imagine feeling motivated and energized. Maybe you imagine starting your week with a sense of purpose, peace and intention. The goal of this book is simple: to help you live with a sense of purpose. Part-manual, part-manifesto, this book is not a quick fix for happiness; it’s not a five-day plan promising a fast result. Instead, it’s a companion, your personal guide to navigating your own sense of purpose as it evolves throughout your life. Eloise Skinner is an author, therapist and teacher. She’s also the founder of The Purpose Workshop, an agency helping clients to navigate their purpose and redesign their lives. Eloise studied at Cambridge, trained at Oxford and practised as a corporate lawyer, but after some soul-searching (including a year training to be a monk!) she followed her passion into psychotherapy. Above all, Eloise is driven by the idea of integration - the power of bringing together all aspects of work and life; to live fully, with intention, integrity and purpose.
This insightful Research Handbook contributes to the theoretical and practical understanding of corporate purpose and personhood, which has become the central debate of corporate law. It provides cutting-edge thoughts on the role of corporations in society and the nature of their rights and responsibilities.
A practical handbook filled with models, stories and practices for business leaders, employees, entrepreneurs and students who are committed to bringing meaning to life at work. The book shows you how to integrate your personal work purpose with the higher purpose of your organisation starting right where you are, right now.
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Build a better society through happiness policy Thomas Jefferson said that “the purpose of government is to enable the people of a nation to live in safety and happiness.” Yet only now, 270 years later, is the happiness of citizens starting to be taken seriously as the purpose of government. While happiness science is advancing rapidly, and governments and organizations are creating indices for measuring happiness, there is little practical information on how to create policy to advance happiness. Drawing from a deep well of expertise and experience, The Happiness Policy Handbook is the first step-by-step guide for integrating happiness into government policy at all levels. Coverage includes: A concise background on happiness science, indices and indicators, and happiness in public policy Tools for formulating happiness policy and integrating happiness into administrative functions A concept menu of happiness policies Communicating happiness policy objectives to media and engaging with the community A happiness policy screening tool for evaluating the happiness contribution of any policy Policy perspectives from seasoned experts across sectors. The Happiness Policy Handbook is the essential resource for policymakers and professionals working to integrate happiness and well-being into governmental processes and institutions.
Buy now to get the main key insights/summary from Eloise Skinner's The Purpose Handbook. Sample Insights from Chapter 1 #1 Purpose is something that has been sought by many people throughout history. It is the idea of finding your reason for being. It is the foundation of happiness. #2 A purpose-orientated world would probably be more energized and vibrant. On a personal level, a purpose-focused life is available to each and every one of us. #3 Your purpose is something you must figure out. It doesn’t have to be a long-term goal, and it shouldn’t be something that you know right away.
Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon
Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.
How to Articulate and Assess What Success Looks Like The Social Profit Handbook offers those who lead, govern, and support mission-driven organizations and businesses new ways to assess their impact in order to improve future work rather than merely judge past performance. For-profit institutions measure their success primarily by monetary gains. But nonprofit institutions are different; they aim for social profit. How do you measure the success of these social profit institutions, where missions are focused on the well-being of people, place, and planet? Drawing upon decades of leadership in schools and the foundation and nonprofit worlds, author David Grant offers strategies—from creating mission time to planning backwards to constructing qualitative assessment rubrics—that help organizations take assessment back into their own hands, and improve their work as a result. His insights, illustrated by numerous case studies, make this book a unique organizational development tool for a wide range of nonprofit organizations, as well as emerging mission-based social venture businesses, such as low-profit corporations and B Corps. The Social Profit Handbook presentsassessment and evaluation not as ends in themselves but as the path toward achieving what matters most in the social sector. The result: more benefits to society and stronger, more unified, more effective organizations prepared to make the world a better place.