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Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.
This pocket edition of the bestselling design reference book contains 150 essential principles.
An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.
Here is a basic introduction to the principles of industrial design and their application in all phases of planning and production. It is intended to offer experienced instruction, based on scientific knowledge, in place of the intuitive approach to the field often encountered in engineering practice and education. The book presents basic principles and constitutes an exposition of these fundamental axioms and their application. The emphasis is on identifying problems in a clear, scientific manner, so that the correct solution may be arrived at regardless of the mathematical treatment involved. In particular, the importance of conceptualizing design approaches--a uniquely human, intellectual skill--is highlighted, since too often educators and engineers try to limit this process to computer techniques. Case studies are extensively presented to illustrate the significance as well as the use of the axioms in solving real problems. The work is based on extensive experience at M.I.T's Laboratory for Manufacturing and Productivity, where axiomatics is a major program. The goal of the program is to bring a scientific approach to the decision-making process related to manufacturing--an approach that facilitates rational design of processes and products, as well as the optimization of manufacturing systems.
This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
The Illustrated Elements of Art & Principles of Design has been developed for young students with large full color reproductions and clear explanations of each concept. Introductions to the elements of art and principles of design describe each concept with colorful illustrations, artwork, and photographs. Each individual concept is followed by hands–on activities to reinforce the students’ comprehension. 72 pages, concealed spiral wire binding. Document Viewer Friendly.
In Design by Nature: Using Universal Forms and Principles in Design, author Maggie Macnab takes you on an intimate and eclectic journey examining the unending versatility of nature, showing how to uncover nature’s ingenuity and use it to create beautiful and compelling designed communications. Written for designers and creative thinkers of all types, this book will guide you through a series of unexpected a-ha! moments that describe relationships among nature, art, science, technology, and design. Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature’s patterns and shapes into your work for more meaningful design. By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience. Teaches how to understand and integrate the essential processes of nature’s patterns and shapes in design Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world’s leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann