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During the first decade of the 21st century, the world did not experience a major pandemic nor a war at the borders of Europe. Many events, more or less tragic, however, occurred in those years, from Brexit to the triumph of leftist liberalism in the USA. This book is a comprehensive study of the political rhetoric of major politicians in those years, all belonging to the British and American world, from Obama to Farage, from Johnson to Romney, with occasional incursions from the not-so-distant past of British and American politics, from Churchill to Enoch Powell and Margaret Thatcher. This book, methodologically, uses the analytical tools provided by Critical Discourses Analysis (CDA), a linguistic sub-discipline that evolved from the pioneering works of scholars such as Norman Fairclough, Teun A. van Dijk, and Ruth Wodak. It offers a comprehensive and sophisticated analysis of the rhetorical devices used by men and women of power, demonstrating how much rhetoric, now as it has been from time immemorial, from the classical worlds of Athens, Rome and Jerusalem, and even before, shaped not only the language of the politicians, for good or evil, but the destiny of the world.
Gilbert, a renowned historian and official biographer of Churchill, selects 100 of the finest writings and speeches by Churchill. These express the leader's thoughts and describe the main adventures and crises of his life coupled with Gilbert's commentary.
'No matter how eloquently a dog may bark, he cannot tell you that his parents were poor but honest.' Only words can do that. Words are magic. Words are fun. Join Gyles Brandreth - wit and word-meister, Just A Minute regular, One Show reporter, denizen of Countdown's Dictionary Corner, founder of the National Scrabble Championships, patron of The Queen's English Society, QI, Room 101, Have I Got News For You and Pointless survivor - on an uproarious and unexpected magic carpet ride around the awesome world of words and wordplay. Puns, palindromes, pangrams, Malaprops, euphemisms, mnemonics, acronyms, anagrams, alphabeticals, Tweets, verbiage, verbarrhea - if you can name it, you should find it here, along with the longest, shortest, wittiest, wildest, oldest, latest, oddest, most interesting and most memorable words in the English language - the richest, most remarkable language ever known.
Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.
Obama's Secrets is the ultimate "communication bible." Learn how to be more persuasive, how to influence faster, and how to make a success of your own career. This one-of-a-kind book is not about President Barack Obama. It's about how you can hone your presentation and communication skills by using Obama's communication secrets. Obama's Secrets provides you with a wide range of tools from the arenas of persuasion, communication, presentation, psychology, and even from recent studies in the field of brain science! Now, whether you are a CEO, a corporate VP, a sales pro, a lawyer, a teacher, a minister, or a politician—you can use these secrets too. Based on their analysis of over 300 of Obama's appearances worldwide, from the 1990s until August 2011, and by utilizing their more than twenty-five years of experience, international communication guru Gil Peretz, and Defense Counsel and NLP expert Nili Peretz, have cracked the secret code of Obama's techniques and show you, step-by-step, how his "magical rhetoric skills" can translate into your own success.In the first part of the book, you will be exposed to the “street smarts” that will help you transform your messages so that they will penetrate the hearts and souls of your listeners.Part two will show you how the way you think helps to influence and persuade. Something more is required beyond tactics and methods, something much more basic and profound related to our way of thinking.In the third part, you will become acquainted with Obama's “message engineering.” You will be provided with a simple implementation toolkit that will enable you to quickly improve the way you convey your messages in all areas. You will be able to use the secrets of other charismatic leaders such as Winston Churchill, John Kennedy, and Bill Clinton, and business pioneers such as Steve Jobs, Jack Welch, and Stephen Covey.In part four, you will discover how Obama made people fall in love with him in 2008 and become enthralled by his messages, and you will get to know how to activate these secrets of infatuation. You will upgrade your skills in creating human chemistry and intimate closeness with a heterogeneous audience–the key to influencing and leading people.Part five will expose you to the right tools to communicate with the "right brain" and tap into the subconscious mind of your listeners. It works like magic. You will be exposed to the naturalness with which the mind absorbs stories and the way in which they directly penetrate the subconscious. After that, you will see how Obama uses “thought programs” to “program” the audience's mind and “glue” messages thereto. You can use these secrets too, and–no less important –you will upgrade your alertness level when others try to influence you.In the sixth part you will learn how Obama uses effective linguistic patterns to convey messages. Here, too, you will be provided with a very useful toolbox, with emphasis not only on the tools themselves, but also on the reasons why these tools are effective. And finally, you will be exposed to the power of non-verbal communication, which is an integral part of any interpersonal communication. Often it is not what you say; it's how you say it.A brief and concise summary on the last page of each chapter will allow you to use the book quickly and efficiently when preparing for your next presentation, speech, or sales call.Do you want to be Magnetizing? Charismatic? Eloquent? Captivating? Persuasive? Heart-piercing? A master of words? When you know what they are, you will be able to use Obama's secrets in order to communicate your messages like a pro, inspire any audience, stimulate action, and gain a competitive advantage.Obama's Secrets: How to Speak and Communicate with Power and a Little Magic will transform the way you plan, prepare and practice for your next presentation, media appearance, or sales meeting–in a way no other book can. It might just be the new "Dale Carnegie for our era".
From post-truth politics to “no-platforming” on university campuses, the English language has been both a potent weapon and a crucial battlefield for our divided politics. In this important and wide-ranging intervention, Thomas Docherty explores the politics of the English language, its implication in the dynamics of political power and the spaces it offers for dissent and resistance. From the authorised English of the King James Bible to the colonial project of University English Studies, this book develops a powerful history for contemporary debates about propaganda, free speech and truth-telling in our politics. Taking examples from the US, UK and beyond - from debates about the Second Amendment and free-speech on campus, to the Iraq War and the Grenfell Tower fire - this book is a powerful and polemical return to Orwell's observation that a degraded political language is intimately connected to an equally degraded political culture.
Why did Britain go to war in Iraq in 2003? Existing accounts stress dodgy dossiers, intelligence failures, and the flaws of individual leaders. Deploying the large number of primary documents now available, this book puts ideas at the centre of the story. As the book argues, Britain's war in Iraq was caused by bad ideas that were dogmatically held and widely accepted. Three ideas in particular formed the war's intellectual foundations: the notion of the undeterrable, fanatical rogue state; the vision that the West's path to security is to break and remake states; and the conceit that by paying the 'blood price', Britain could secure influence in Washington DC. These issues matter, because although the Iraq War happened fifteen years ago, it is still with us. As well as its severe consequences for regional and international security, the ideas that powered the war persist in Western security debate. If all wars are fought twice, first on the battlefield and the second time in memory, this book enters the battle over what Iraq means now, and what we should learn.
Critical communication lessons for sustained corporate success The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling—it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today. The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you: Master the most challenging business interactions Become more influential as a leader and communicator Adopt a 3-step methodology to collaborate more effectively Build your personal brand and executive presence toward sustained success Most people believe that their communications skills are satisfactory for their jobs—most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion—where your communication fails, it has the capacity to affect the organization as a whole. The Bullseye Principle helps you build a robust repertoire of communication skills that put you ahead of the pack.
Chronicles the amazing predictions that Winston Churchill made throughout his life, including the rise of a Hitler-like figure along with Nazi Germany; the year the Iron Curtain would fall and the Cold War would end; and the exact day of his own death as he entered his final years. 50,000 first printing.
Communicate boldly and effectively like never before with the help and guidance of a #1 New York Times bestselling author and trusted Bishop. #1 New York Times bestselling author Bishop Jakes has been speaking in front of audiences large and small for decades, and over the years, he has learned a thing or two about communicating with audiences. Now, for the first time ever, Bishop Jakes shares his wisdom and skills he’s learned to help readers communicate better themselves. Whether you are preparing to speak on stage before thousands or present at the next budget meeting, preach a sermon or deliver a diagnosis, this book is full of practical advice and solutions to help you get your message across. Readers will learn: The process Bishop Jakes uses to create his sermons, which connect with hundreds of thousands each week How to tailor you message for your intended audience The importance of body language How to be ready to make every opportunity count When and how to use silence to speak for you Why how you present yourself matters Drawing lessons from Scripture and his own life, Jakes gives career advice for those who have or want to grow into a speaking career, but he also provides clear direction and insight for everyone who gives presentations, writes emails, or talks to other people in their job or home life. In this book, Bishop Jakes gives you tools and skills so that you can communicate better.