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Today's moviegoers and critics generally consider some Hollywood products--even some blockbusters--to be legitimate works of art. But during the first half century of motion pictures very few Americans would have thought to call an American movie "art." Up through the 1950s, American movies were regarded as a form of popular, even lower-class, entertainment. By the 1960s and 1970s, however, viewers were regularly judging Hollywood films by artistic criteria previously applied only to high art forms. In Hollywood Highbrow, Shyon Baumann for the first time tells how social and cultural forces radically changed the public's perceptions of American movies just as those forces were radically changing the movies themselves. The development in the United States of an appreciation of film as an art was, Baumann shows, the product of large changes in Hollywood and American society as a whole. With the postwar rise of television, American movie audiences shrank dramatically and Hollywood responded by appealing to richer and more educated viewers. Around the same time, European ideas about the director as artist, an easing of censorship, and the development of art-house cinemas, film festivals, and the academic field of film studies encouraged the idea that some American movies--and not just European ones--deserved to be considered art.
A Social History of American Technology, Second Edition, tells the story of American technology from the tools used by its earliest inhabitants to the technological systems--cars and computers, aircraft and antibiotics--that we are familiar with today. Ruth Schwartz Cowan and Matthew H. Hersch demonstrate how technological change has always been closely related to social and economic development, and examine the important mutual relationships between social history and technological change. They explain how the unique characteristics of American cultures and American geography have affected the technologies that have been invented, manufactured, and used throughout the years--and also the reverse: how those technologies have affected the daily lives, the unique cultures, and the environments of all Americans.