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You own your website and your email list. And you need to make the most of both of them. Responsibility and Control But you are responsible for your website, and only you can control it. But how do you do that? What is SEO anyway, and why does it matter? SEO is how your website gets discovered, and in an era where direct sales are a larger part of author careers than ever before, you need your website to rank well for a number of keywords. SEO Doesn't Have to be Complicated You can master it, and this book will teach you how. You'll you learn how to find the right keywords, where to put them on your website, and what you can do to train the algorithm, increase your website authority, and improve your footprint on the web. From the Plot Dude, you'll learn the basics of SEO and how to apply them in a step by step guide. Grab your copy and get more web visitors, sell more books, and grow your email list today!
Revised edition of the author's Ultimate guide to search engine optimization.
Summary HTTP/2 in Action is a complete guide to HTTP/2, one of the core protocols of the web. Because HTTP/2 has been designed to be easy to transition to, including keeping it backwards compatible, adoption is rapid and expected to increase over the next few years. Concentrating on practical matters, this interesting book presents key HTTP/2 concepts such as frames, streams, and multiplexing and explores how they affect the performance and behavior of your websites. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology HTTP—Hypertext Transfer Protocol—is the standard for exchanging messages between websites and browsers. And after 20 years, it's gotten a much-needed upgrade. With support for streams, server push, header compression, and prioritization, HTTP/2 delivers vast improvements in speed, security, and efficiency. About the Book HTTP/2 in Action teaches you everything you need to know to use HTTP/2 effectively. You'll learn how to optimize web performance with new features like frames, multiplexing, and push. You'll also explore real-world examples on advanced topics like flow control and dependencies. With ready-to-implement tips and best practices, this practical guide is sure to get you—and your websites—up to speed! What's Inside HTTP/2 for web developers Upgrading and troubleshooting Real-world examples and case studies QUIC and HTTP/3 About the Reader Written for web developers and site administrators. About the Authors Barry Pollard is a professional developer with two decades of experience developing, supporting, and tuning software and infrastructure. Table of Contents PART 1 MOVING TO HTTP/2 Web technologies and HTTP The road to HTTP/2 Upgrading to HTTP/2 PART 2 USING HTTP/2 HTTP/2 protocol basics Implementing HTTP/2 push Optimizing for HTTP/2 PART 3 ADVANCED HTTP/2 Advanced HTTP/2 concepts HPACK header compression PART 4 THE FUTURE OF HTTP TCP, QUIC, and HTTP/3 Where HTTP goes from here
You own your website and your email list. And you need to make the most of both of them. Responsibility and Control But you are responsible for your website, and only you can control it. But how do you do that? What is SEO anyway, and why does it matter? SEO is how your website gets discovered, and in an era where direct sales are a larger part of author careers than ever before, you need your website to rank well for a number of keywords. SEO Doesn't Have to be Complicated You can master it, and this book will teach you how. You'll you learn how to find the right keywords, where to put them on your website, and what you can do to train the algorithm, increase your website authority, and improve your footprint on the web.
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Upendra Rana started Make Your Brandz with a solid vision and played his cards right to realize it. Now his brand has earned a profound reputation in the digital marketing space with an extensive clientele. He learnt the tactics of business from the mistakes he committed at the beginning. So don’t be dissuaded if your beginning is bitter. Learn from it and move ahead.
The Manager's Pocket Guide to Social Media offers managers a solid look at the world of social media, spelled out in clear and simple English. If you want to get started with social media and look at ways it can be used to improve internal and external communication, sell products and services and boost your productivity and effectiveness as a manager, this pocket guide is for you.
Hadi Practical Neonatology (Hadi PN), a 2-book series of practical guidelines, is intended to provide a structured approach to the management of neonatal conditions which are likely to face the neonatal team. It is not intended to replace neonatal textbooks or to teach the beginners in the field. Prior sound knowledge of Neonatal Medicine, by the user, is essential. This book is the second in the series. It covers aspects of NEUROLOGY-FLUIDS & ELECTROLYTES, VASCULAR ACCESS & SAMPLING, FREQUENT CHALLENGES , HAEMATOLOGY, JAUNDICE and ESSENTIAL PROCEDURES&PRACTICES challenges. It is my belief that neonatal doctors and nurses are an integrated team, and any demarcation is an imaginary line. The recipe of creating a backbone of good nurses is passionate support, continuous education, and practical teaching at every possible opportunity. Mutual trust and appropriate delegations are crucial to the success of the team. HADI PN series is written for the neonatal team and not just for the medical staff. The best way for consolidating the team knowledge and experience is bedside teaching. New methods and approaches of neonatal management are progressing but seem to slow down over the last 2-3 years. This may reflect the fact neonatal advances are approaching our era peak of “what is possible.” Nevertheless, many of our current practices are yet to be scrutinized to fulfil the evidence-based pathways and standards. There is no robust verification of our current practice of many routine day to day applications. This include but not limited to fluid requirements, duration of antibiotics courses, use of various blood products, and seizures pharmacological treatment. I have reviewed multiple neonatal medical and nursing guidelines from Europe, North America, and Australia as well as guidelines from Asia, South America, and Africa. I integrated many aspects from these guidelines within this text whenever they are in accord with the international acceptable practices. Feedback and suggestions are welcome and can be sent to [email protected] The book is an updated version of the protocols and guidelines which I have developed during my work as Consultant Neonatologist. Many are adopted from various reputable institutes and modified to reflect the current evidence plus a slight flavour of my experience. Considerable effort has been exercised to ensure the doses of medications given in HADI PN are accurate. However, further confirmation by the nursing and medical staff is advised prior to the first use of each medication. HADI PN reflects the author’s own acceptable and safe practice and advice. It is written with the intention of facilitating the delivery of care to the most vulnerable newborn. The publication is written bearing in mind the wide variations in the skill mix of neonatal practitioners, nurses, and doctors. Likewise, the challenging circumstances in developing countries are taken into consideration. It is a legal requirement to advise users of the information provided within this publication that the editor and publisher are not responsible for any errors or omissions and or any consequences arising from the use of this book.